Motorola Incorporation - Assignment Example

? Motorola, Inc Motorola, Inc. case study Introduction Motorola is a global company that has an overwhelming presence within the telecommunication industries. Motorola deals with telephone handsets manufacture. These handsets are wireless. The company is also involved in network gadget marketing. These gadgets have a wide application within the communication sector, which include amplification of signal base for the stations, as well as the cellular transmission. The Motorola Corporation has brand recognition of being in the market area of wireless communication, broadband communication, and automotive communication, which enhances global interconnectedness. The corporation wins brand loyalty due to its engagement in the field of technology and communication innovation, which ensures that customers have an opportunity of attaining desirable brands and quality products. On the same note, the corporation has embarked on ensuring that it has a strong breakthrough in the field of technology by identifying new talents, new markets, and merging with other technology focused corporation in order to have future solutions within the field of technology (Hitt, 2009). Salient Opportunities and threats existing in Motorola’s external environment Comprehension of Motorola’s external environment is crucial since this process results in identification of the factors, which determine the ability of the corporation to use its resources effectively and survive within the competitive environment. The well-developed brand of the corporation is one of the opportunities, which Motorola needs to use in order to attain a competitive edge within is marketing environment. Excellent promotional strategies and the overwhelming engagement of the corporation in the field of innovation present additional opportunities for Motorola. The telecommunication market has a taste of the well-placed Motorola brand, which enables the corporation to thrive in this competitive environment. Furthermore, Motorola recognizes the need of using marketing tools, which include television and successful promotional strategies that enable the company’s brand to occupy an excellent space within its marketing environment. Moreover, Motorola ensures that its customers are satisfied effectively and incurs low costs in the production process through differentiation, which is normally generated by the excellent innovation. Because of these factors, Motorola Company has had an opportunity of attaining a large market share within the global market. Motorola Corporation participates in the Telco TV rollout services that are facilitated by Verizon. As such, the corporation has earned an opportunity of accessing a larger global market for its products. Furthermore, the corporation prides in having products, which have the ability of penetrating hybrid market where the company’s competitors cannot access. This has given the corporation a competitive edge within the telecommunication-marketing environment. Some of the countries where Motorola has penetrated effectively include Hong Kong, United Kingdom, France, Japan, South Korea, Taiwan, and Italy. However, the company has not yet exhausted its market base and continues to penetrate new markets at a global scene (Roy, 2000). Unfortunately, Motorola faces a stiff threat in conducting its business. This threat is competition, which emerges from Japan. Japan has introduced new telecommunication products, which are deemed to be affordable and are of high quality. These products have introduced an immense competition to Motorola products. Further, government protection policies are not present that old markets and new markets are vulnerable to both existing and new businesses. As such, the corporation has to share the telecommunication market with overseas market players. Motorola also has a threat of trade barriers, which limit the corporation from penetrating Japanese markets (Roy, 2000). Existence of wireless industries, which include Advanced Digital Broadcast introduce another threat to Motorola. Advanced Digital Broadcast is known for an excellent products lineup. Together with other wireless industries, Advanced Digital Broadcast has attained a strong appeal for their products especially within the region of Western Europe. This has induced an intensified competition to the company. Sagem Communications is another company, which presents an intensified competition to Motorola Corporation (Hitt, 2009). The company’s most prominent strengths and weaknesses Motorola Company has inherent strengths, which contribute towards its ability to survive within the competitive environment. These strengths include ability to provide broadband communication, excellent communication systems, and reliable wireless handsets. iDEN network relies on Motorola for the supply of products. Further, Motorola develops lineages with other companies such as STB, which has enabled the organization to attain Kreaatel (Roy, 2000). Motorola Corporation has a weakness in that in some cases, customers fail to attain satisfaction levels due to poor operations of products and business practices. Such cases arise when the products from the company are associated with numerous defects. On other hand, the employees from the company have a poor motivation, are poorly educated and receive low-level training, which limits their ability of providing quality services. Reduction of the cellular business for Motorola makes the corporation to lose customers. Consequently, Motorola has a reduction in both sales and orders for its products (Media, 2001). Advantages and Disadvantages Associated with Each of Motorola’s Strategic Options The strategic plans of Motorola are based on tangible resources, as well as intangible resources, which enable the corporation to manage its goals effectively. Tangible resources for the corporation comprise of the company products, which are marketed globally while intangible resources comprise employees and experts of the company who are engaged in enhancing attainment of objectives and goals. These strategies face stiff competition from other firms within the telecommunication sector, which necessitates a need for the company to develop new and excellent strategies. WiMax technology is one of the new strategies, which Motorola has adopted to attain success within its competitive environment. WiMax has the ability of creating new cellular networks and infrastructure for telecommunications, which telephone companies find them very useful. As such, Motorola has adopted WiMax technology, which has enabled it to survive within its trends and attain success. Motorola avails WiMax chips and forms successful alliances. Furthermore, the ability of the company to invest successfully in the field of technology will enable the company to be an international market leader in the telecommunication market (Hitt, 2009). Nevertheless, WiMax strategy has its inherent disadvantages. One of these disadvantages is that WiMax technology is vulnerable to new entries, which create an excellent competition for the company. This competition is anticipated to increase since WiMax technology entry cost are low; therefore, more new entrants are attracted in the process. However, obstacles may be eradicated as the level of technology increases (Roy, 2000). How the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues Information technology industry experiences an overwhelming competition. This illustrates that Motorola Corporation needs to develop effective strategies, which are necessary in order to compete favorably within this industry. Such strategies may involve adoption of lower costs and product differentiation in order to attain a competitive edge in the marketing environment (Roy, 2000). Substitute industries may enter in the field of telecommunications. This presents an opportunity for Motorola Corporation to develop alternative products, which are necessary in order to earn a competitive edge. Further, buyers have a strong force within the telecommunication industry. Therefore, Motorola has to ensure that it provides quality products to its buyers. Motorola products are earning an extra demand due to a reduction in the digital products costs. This indicates that Motorola has a chance of engaging excessively in innovation and technology since these are the key determinants of the ability of companies to survive within these markets (Hitt, 2009). How Motorola should proceed Motorola needs to adopt road map technology in the process of its strategic planning. This technology will ensure that the planning process of the company occurs effectively, and misjudgments and market surprises no not exists (Roy, 2000). Road mapping will also ensure that the corporation has the ability of integrating its universal database, which grants it an opportunity to share and develop visions and products based on the current technology (Media, 2001). Conclusion Motorola Inc enjoys adequate strengths and opportunities, which grant it a chance of enjoying a stronger market position and becoming a global leader of telecommunication industries. In spite of having several brands, Motorola Inc. faces stiff competition within its marketing environment. This is what has triggered the company to adopt WiMax technology in order to attain a competitive advantage for its products. References Hitt, M. (2009). Strategic management: competitiveness and globalization: cases. Mason: Cengage Learning. Media, C. (2001, July 14). CIO. CIO Magazine, p. 88. Roy, G. (2000). Gallium arsenide electronic materials and devices: a market and technology overview, 1999-2004. Oxford: Elsevier Advanced Technology. Read More