The Network effect, Global Marketing Audit, & Economic/Political Democracy
5 pages
(1250 words)
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There are studies that prove that people buy products based on the number of people who buy them, on the assumption that people who use products on the assumption that the product will become more valuable to.... ... ... This theory suggests that there are three factor which affect the network effect they are: Demand side indirect network effect, supply sided indirect network effect, and Coming to the second aspect, a global marketing audit is defined as "a comprehensive, systematic examination of the marketing environment and company objectives, strategies, programs, policies, and activities....