Nobody downloaded yet

CinnZeo Strategic Expansion Plan - Research Paper Example

Comments (1) Cite this document
The objectives and goals of a business enterprise would very much depend on its resource base, the vision of its top management, its operating principles, the level of competition and available infrastructure that it finds in different locations of the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
CinnZeo Strategic Expansion Plan
Read TextPreview

Extract of sample "CinnZeo Strategic Expansion Plan"

Download file to see previous pages Accordingly a business venture may decide to pull out if its initial experience is not very positive or even negative. Alternatively it may decide to re-enter at another time, depending on the changes in the infrastructure and other conditions, such as the earning and spending capacity, receptiveness of the population for its products and services, and changes in cultural and other demographics that make for more favorable conditions. CinnZeo has entered Saudi Arabia in a modest way and in fact appears to have a planned strategy to cover most of the Middle Eastern region, seeing that it has a presence in Jordan, Syria, Egypt, Dammam, Dhahran, Yanbu and a host of other locations in the Gulf. It is now concentrating on locations within Saudi Arabia and Ha’il city in particular. The remainder of this paper will be geared towards determining whether it would be advisable to expand further in Saudi Arabia, using Ha’il City as an example. II. Demographics The demographics and psychographics of a native population play a very important part in whether a company or a business product or service is welcomed and tolerated in a region or a country. For example, it would be foolhardy to open a liquor store or one that sold pork meat in S. Arabia, or indeed anywhere in the Muslim world, as these products are frowned upon by the followers of Islam. The culture of a region also plays a very important part in the receptiveness or otherwise of a product or service. For example, Saudi women are not allowed to travel unless they are chaperoned by a male, or even to drive a car for that matter. It would thus make more sense for CinnZeo to cater to family style outlets, where there are seating arrangements for the whole family and they can sit in and enjoy to their heart’s delight. An alternative suggestion would be to create roadside cafe style locations where families can sit out, but this would be feasible only in the late evenings and cool of the night- the day heat is too stifling for it to be considered in the daytime (, 1992). As far as the age factor is considered, there are no barriers that cannot be broken with good and culturally sensible advertising. Showing the whole Arab family enjoying mouthwateringCinnZeo creations in the fuzzy warmth of a CinnZeo outlet would give a very positive impression. This can be shot in different backgrounds at various times of the day-in the early morning, at midday, or the late evenings when other people are shown walking or relaxing outside. The CinnZeo logo should be associated with quality and comfort, so that the public is intrigued enough to try it out not only once but more than once. A group of college males, or even females enjoying a late afternoon brunch at a CinnZeo cafe while their driver waits patiently is sure to pique interest among the Arab youth population. Modern Saudi Arabia is full of locals turned into foreign educated graduates who eventually become more used to Western style cultures abroad than their own. They are young and want to enjoy and experiment and get away once in a while. CinnZeo outlets would provide them with a good opportunity. Added to this let us not forget the worker migrants of Saudi Arabia that come from a host of other nations, among them Mexico, Canada and the USA where CinnZeo would already be known and appreciated. This population can therefore form a staple base for CinnZeo products with the local population hopefully not far behind. As regards the locations and ease of access in Ha’il City, this would depend on the already available infrastructure. Locating the CinnZeo flagship outlet in or near ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“CinnZeo Strategic Expansion Plan Research Paper”, n.d.)
Retrieved from
(CinnZeo Strategic Expansion Plan Research Paper)
“CinnZeo Strategic Expansion Plan Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
gisselle90 added comment 9 months ago
Student rated this paper as
This research paper was always my weak point. I could never finish it successfully. Still, after I found this particular essay, I understood how it should be done. So, I performed my research afterward and completed the research paper in several hours, instead of weeks as it was previously.

CHECK THESE SAMPLES OF CinnZeo Strategic Expansion Plan

CinnZeo Strategic Expansion Plan

...? BUSI 4362: Strategic Management Introduction to CinnZeo’s Strategic Plan For Entry into Hail (Saudi Arabia) of the of the Institution Should CinnZeo Expand in Saudi Arabia or Not? Introduction Picture this! You are driving or strolling along the streets of Hail City when a new and exciting smell assails your senses. You are reminded of a faint but distinct smell of cinnamon, yes- the kind that was mixed in your cereal when you were a baby. Can it really be so? You turn the corner and lo and behold, a new sight greets your eyes. It is called CinnZeo. You peep in and are intrigued by the warm soothing ambience that is so comforting and...
2 Pages(500 words)Research Paper

Strategic Plan

...?Contingency plans for Hawaiian Airlines Introduction: Hawaiian Airlines is entrusted to giving s with an efficient performance level as wellas quality service that ranks among the highest in the industry. This contingency plan for Hawaiian Airlines mainly revolves around three elements: very aggressive growth, inter-island competition risk and branding strategy. Risk: Risks are generally perceived in a negative sense; however, in reality they are just situations or events that may happen and, if they do occur, will influence the original plan of the organization. There is medium risk in aggressive growth, low risk regarding the market share in inter-island services and high risk in...
3 Pages(750 words)Essay

Strategic Plan

...? STRATEGIC PLAN TO CONTROL WORKPLACE STF due Executive summary Slips, trips, and falls (STF) in the workplace is the number cause of major injuries. Examples of major injuries brought about by STF include muscular skeletal disorders and or falls from height. Majority of STF incidents are avoidable by proper risk assessment and management control. Rudd Corporation is a small manufacturing company that deals with the manufacture of automotive and heavy machinery parts. The company suffers vastly due to lack of effective preventive maintenance; resulting to machine breakdowns and lack of proper production within the affected departments. In the year 2009, the company employees experienced several issues...
3 Pages(750 words)Essay

Strategic managemt internation expansion strategy

...Dell International Expansion Strategy Dell International Expansion Strategy Goes Here al Affiliation Goes Here Dell Computer is fairly new in the business world but has positioned itself as a major player in the information technology field. Dell's core philosophies and competencies have a lot to do with Dell's success. Dell has had to adjust its market model to enter foreign markets. Dell's strategic and organizational issues are key in determining the company's success or failure in the global marketplace. The company is on a great learning curve as it analyzes foreign markets and adjusts to enter and compete in those markets. Dell's acceptance of using a modified business model...
12 Pages(3000 words)Essay

Strategic Hospitality Management - A Plan for the Expansion of Accor

...Strategic Hospitality Management: A Plan for the Expansion of Accor INTRODUCTION Accor is one of the largest hotel corporations in the world. At present it owns more than 4000 hotels, with more than 450,000 rooms in 90 countries (Accor, 2003). More than a quarter of its hotel holdings are presently in the USA, with their flagship being the legendary budget motel chain Motel 6. As the Cornell University study (2003) suggests, “Accor thrives on a balanced diversity in its portfolio.” Diversity in the current world economic climate needs to involve expansion into A PESTEL analysis of Accor reveals a number of changes that are expected in the...
10 Pages(2500 words)Essay

Strategic plan

...Running Head: Strategic Plan Strategic Planning In Cornell Strategic planning in Cornell would be presented and assessed in terms of utilizing the five steps, to wit: (1) external environment analysis, (2) strategic issues and opportunities, (3) core values, (4) mission, and (5) goals and objectives. Introduction The determination of a suitable strategy for a company begins in identifying the opportunities and risks in its environment. The environment of an organization in business, like the academe, is the pattern of all the external conditions and influences that affect its life and development. At Cornell...
3 Pages(750 words)Essay

Strategic Plan

...Strategic Plan The objective of the essay is to proffer a strategic plan given the following scenario, towit: “You are in charge of an electronic sensor manufacturing company. Your company was formed when a former monopoly was broken up into identical competitors. Fortunately, the industry is growing up at a healthy rate, but customers expect smaller, fastest and cheapest sensors every year. In addition, your competition is out to leave you in a dust. To beat them, you have to improve your product line while increasing your productivity. Not easy in a competitive environment. No doubt, you are going to encounter various issues with your business and your performance in the sensors marketplace.” A prescribed template is to be used... . ...
2 Pages(500 words)Essay

Strategic Plan

...Strategic Plan: “Sir Harry” Strategic Plan: “Sir Harry’s” Corporate Profile “Sir Harry’s” is an upscale lounge proposed to be located at 338 Kamokila Blvd, Kapolei, HI 96707. The proposed location is a bustling commercial district with other business establishments like Starbucks, Home Depot, Outback Steakhouse, the Makaha Towers and Campbell Industrial Park. There are bars within the area such as Chili’s Grill & Bar, T Spot Hideaway, and Aloha Bar-B-Q. However, “Sir Harry” will be distinct from other lounges due to the sophisticated ambiance and premium drinks and food items that would be offered to target clients from the AB crowd. To complete the strategic plan for “Sir Harry”, a SWOT analysis would be provided, in conjunction... offices...
4 Pages(1000 words)Essay

Strategic Plan

...Strategic Planning Report of Executive Summary The strategic plan report will present the situation analysis of B&G Foods Company. The report will present the company overview and its current strategies. It will also analyze the need of the specific product and service outlet. In order to increase the customers’ focus towards the B&G Products it is necessary that there must be some promotional and marketing strategies. It will help the company to maintain the brand image and brand recognition within the customers market. As B&G Foods Company is from Russell 2000 Index, which means that the shares of B&G are stable in the market. However, a good amount of investment can...
9 Pages(2250 words)Research Paper

Strategic plan

...STRATEGIC MANAGEMENT Strategic Management Strategic management in an organization involves the formulation and implementation of policies, plans, and procedures that effectuate the achievement of the set goals and objectives. This essay assesses the different concepts in strategic management and their applications. One of the key concepts in strategic management is goal setting. Goal setting involves coming up with a business’ objectives, values, and mission and vision statements (Jeffs, 2008). Goal setting facilitates the survival of a business and maintains competence. In future, I will apply this concept to generate ideas that maximize profits, revenue, and shareholder’s wealth. In this case, I will come up with strategies... will...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic CinnZeo Strategic Expansion Plan for FREE!

Contact Us