We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Plan: Krispy Kreme - Essay Example

Comments (0) Cite this document
Summary
Name: Instructor: Class: Date: Strategic Plan: Krispy Kreme Executive Summary Krispy Kreme’s main objective is to have a successful Krispy Kreme branch in every main town, in the United States of America, and to be the global leader in doughnuts and complementary products while creating magic moments worldwide…
Download full paperFile format: .doc, available for editing
Polish This Essay93.3% of users find it useful
Strategic Plan: Krispy Kreme
Read TextPreview

Extract of sample
"Strategic Plan: Krispy Kreme"

Download file to see previous pages Its strengths are 1) its vertical integrated value chain whereby its operations are carried out through franchising. 2) Has a high competitive strategy, based on a strong brand name and a loyal customer base that incorporates grassroots operations. 3) Diversification strategy in selling its products in both grocery stores and franchised outlets that escalates its market share. 4) Innovations, as well as experimental ideas, have kept customers interested in the company. 5) Its global outlook that could benefit the company; especially the fact that US markets are becoming increasingly competitive. These strengths can be primal for Krispy Kreme to achieve its objectives. Krispy Kreme has some weakness that could negatively affect their business. 1) Its limited menu offering and slow response to customers changing preferences. 2) Financial and legal constraints and hence struggling in the business. The long term objective of Krispy Kreme Company to appeal demographically large section of the society through its advertisement and expansion is visionalized to be a vital element in achieving its mission are recommendable. Strategic planning is on of the most vital tool to growth and development of any company. Competitive strategies are achieved when Functional departments of any company develop internal strategies for achieving the set objectives and mission of a company. Krispy Kreme has to achieve its objective to be a global leader in doughnuts in the shortest term possible. Krispy Kreme should set a specified objective and factor in other external influences to achieve its mission. Company Background. Krispy & Kreme Doughnuts is an American corporation, originally a partnership, which began its business operations in 1937 as a small regional company. It has a limited liability, the ability to obtain finances for expansion and perpetual life. It developed quite well in the first years, but its tremendous present was felt in the late 1990s whereby it started to experience expansion, customer awareness, and rapid increasing. The company operates in various segments that include; franchise stores, company stores and supply chains. The company stores primary source of income is the production and distribution of doughnuts both in wholesale and retail. Sale channels constitute of on-premise and off-premise sales. To realize the growth of the past KKD in the franchise department, it generates revenue through the collection of franchise royalties and fees from interested entrepreneurs within the whole US. Another profit area is the sales of equipment to the area developer stores which guarantees a constant quality of the products. Krispy Kreme has about 430 stores in the Us, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, South Korea and the U.K (Plunketts 10). On-premise sales comprise sales to customers visiting factories and satellite stores include drive through windows, along with a reduced price to community organizations. Off premise sales, consists of sales of doughnuts to a variety of retail customers, such as stores, mass merchants and other food stores. Doughnuts are sold to these customers on trays for displays and sale in glass-encloses cases and in packages for display and sale on both stand-alone display units and on customers shelves. (Plunkett 11). Mission ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Plan: Krispy Kreme Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/management/1446603-strategic-plan
(Strategic Plan: Krispy Kreme Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/management/1446603-strategic-plan.
“Strategic Plan: Krispy Kreme Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1446603-strategic-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The market and Krispy Kreme
It is evident from the study that KKD has been founded more than 7 decades ago. Most of the people who enjoyed its products have been long gone but that neon sign at every Krispy Kreme store is still lighting up. There are still a lot of people who enjoy the traditional offerings however once in a while a change will be good.
12 Pages(3000 words)Essay
Opening a Krispy Kreme Doughnut in Spain
That has to be effectively tackled by continuously publicizing about the better quality and taste of Krispy Kreme Doughnuts and of course the unparalleled clean and crisp ambience of a Krispy Kreme outlet. However, keeping in mind that taste is essentially a private issue and varies widely from one individual to another, the emphasis on the glamour and hype attached to the brand needs to be highlighted to steal a march over local competitors.
1 Pages(250 words)Essay
Strategic Plan
Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.
6 Pages(1500 words)Essay
Strategic Plan
The research approach ensured that Hospital Corporation of America vision, mission, and people strategies and values statements align with the proposed strategic plan. In the introduction part, the researcher argued that in the contemporary highly competitive business environment, budget planning techniques have become unsatisfactory for large organizations to survive; thus HCA must engage in effective strategic planning process in order to flourish.
5 Pages(1250 words)Essay
Transnational Corporations Essay
TNC's are usually so structured that one "corporate" branch exerts influence over the others, and/or resources, responsibilities, knowledge, and protocol are shared among them. Transnational corporations participate in many globalising activities, and in the countries that host them they contribute in many ways to the dynamics of the economy.
13 Pages(3250 words)Essay
Strategic plan for Krispy Kreme Doughnuts Inc
However, Krispy's vertical integration activity such as her acquisition of Montana Mills, a bread company, has shown unviable outlooks based on recent turnouts. Plans to acquire Atlanta Bread Company might further weaken Krispy's prospects for global expansion.
2 Pages(500 words)Essay
Apple Computer and Krispy Kreme
They are rather popular and effective on the computer and software market, but there is some critic about it. It is possible to say that Apple Computer had vertically integrated business model. In addition to that the corporation often refuses to operate open standards while using original Macintosh.
2 Pages(500 words)Essay
Business Strategy
Another key element in the strategy is the increasing of number of outlets through own outlets as well as franchisees. This would allow the company to target the whole national market than concentrating on its current geographical areas. To facilitate this
4 Pages(1000 words)Essay
Strategic plan
At Cornell University, strategic planning encompasses gathering diverse and relevant information affecting its operations such as enrollment trends, government support, private donations and other data affected by changes in the environment as well as their influence
3 Pages(750 words)Essay
Business Plan
Moreover, the prices are reasonable and the quality of the food items is not compromised. The business is established by three partners, who have equal share in profit or loss of the business. The
11 Pages(2750 words)Essay
Let us find you another Essay on topic Strategic Plan: Krispy Kreme for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us