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Brand Communities in Sports
12 pages (3407 words) , Download 5 , Essay
Free
The strength of the community and the members' identification with the community are associated with consumers' consumption of the core product or product augmentations or brand extensions.... The members of the community feel an intrinsic connection with one another which Muniz, Albert and O'Guinn describe as ‘consciousness of kind' – a shared consciousness, a way of thinking about things that is more than shared attitudes.... In the area of sports, how fans consume professional sport is connected to their experiences as a part of the community fans....
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Digital Marketing: The Importance of Social Media
10 pages (2500 words) , Download 6 , Essay
Free
The Internet and the popularity of the online environment enable companies to present their brands to the community in a far easier and a different way.... Companies like Google, SAP and Royal Bank of Scotland have shown a greater predilection to capitalize on the huge audience in social networks to beat rivals (Zarella, 2009) Unlike today, the past social networks adopted conventional methods of communication (O'Brien, & Marakas, 2008).... Secondly, the relationship in CRM involves the nature of communication flows and data sharing between the company and the consumers; and whether the type and details of information given by end users is constructive and directly associated with the product brand in question; and finally, “influence” refers to the social potential of the product's end user as a valuable media partner, premised upon their frequency to make important product-based updates (San, & Camarero-Izquierdo, 2012)....
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The Significance of the Use of Social Networks for the Effective Operation of the Organization
10 pages (2578 words) , Download 2 , Essay
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Influence, is about helping people feel that their participating and involvement is important and they have influence and control in the community.... On one hand, People need to feel that they are participating in their community, their voices and concerns are heard by their government and on another hand the government wants to know and understand people opinions, their reaction in order to make better decisions.... Number10 is a strategic tool for sustaining community, when people feel they are able to participate in their community, the level of their loyalty will increase and becoming more willing to support and believe in their government....
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Organisation of Engineering Business
18 pages (4500 words) , Download 2 , Essay
To improve staff communication, they installed a Wide Area Network (WAN) which could link its computers and the telecommunication system across all its offices (UKonline, 2003).... They attempt to create inherently low energy buildings and use low carbon technology as a vital part of the modern design.... &W has also invested in information technology, which is essential for their core business.... Until 1994, technology was used only sparingly but the management realized that technology could help to streamline its business processes....
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Marketing Communications and Strong Brands
11 pages (3635 words) , Download 1 , Assignment
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how does marketing communications build and maintain strong brands?... (1997, 24) accept that “‘in conducting marketing communication operations, firms have several options for sourcing the various communication activities as it is a make or buy decision: source from within or externally”.... One of these forms, the verbal, one-way marketing communication, was examined by Dobie et al.... (2003, 81) who came to the conclusion that “the only cues that the target customer has are voice related while the competitive and financial considerations dictate that advertisers use the most cost-effective means to accomplish their communication objectives”....
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Competency, Ethics and Professional Development
32 pages (8745 words) , Download 4 , Essay
n my situation, my continued professional development has allowed me to make better ethical decisions about how patients and families should be treated.... Because my ethical beliefs and my religion are similar to the organization's, I can more freely make decisions about how to handle employees, patients, and their families that automatically fall in line with the organization's values and religious beliefs....
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Impact of American TV Series on Young Adult Females
33 pages (9113 words) , Download 2 , Essay
Besides leisure choices, Television is molding their day-to-day preferences and trying to influence them to adopt a certain unrealistic lifestyle as they view in their favorite TV series.... Another major theme is the unhealthy influence of media on health and personality-building decisions.... On the contrary, these TV shows provide an opportunity to view how certain characters exhibit an ideal behavior in difficult situations which can be learned by the audience (Hill 2011, pp....
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Forces of Financial Services Sector Competitiveness
8 pages (2452 words) , Download 1 , Coursework
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These are the attitudes and behavioural characteristics of the community in which the organization operates.... The expectations of the people may lead to a change in attitude regarding certain products especially if they are regarded as inferior in the community (Manrai & Manrai, 2007).... For this reason, it is important to remain informed regarding the market dynamics and how the competitors are likely to influence the existing customers. ...
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Who We Are, Where We Come From
8 pages (2000 words) , Download 3 , Assignment
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Is always diverse and unstable in structure, it is not clear where the boundaries of language and other forms of communication lie” (1994:2).... n essence, sociolinguistics embodies the correlation between language usage and context and if we further consider Holmes' example above; not only does the language highlight social context, Ray's reaction to his grandmother's presence demonstrates the multifarious functions of language (Holmes, 2008:2).... To this end, not only does the use and choice of language in speech address social context and provide indications of the relationship between the individuals engaged in conversation, it further provides an important key in highlighting the socio-cultural identity....
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Ethical Issues in an Age of Information and Communication Technology
8 pages (2000 words) , Download 3 , Term Paper
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The parties who are involved in the business decision making or influence the process of decision making are negligent of the rights of the people and stakeholders who get influenced by the decisions made on their parts.... The paper presents the importance of ethics in every business conduct and the technology gaining mainstream position, the overall outlook of the businesses all around the world has changed.... HE DEVELOPMENT OF A OF-ETHICS: IT CHALLENGES  Introduction: With the emphasized importance of ethics in every business conduct and the technology gaining main stream position, the overall outlook of the businesses all around the world has changed....
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Resistance to Change in Marketing
8 pages (2000 words) , Download 2 , Essay
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They will influence the decision-making process of the government regulators, the third stakeholder group.... Any communication strategy must account for this reality, and make a conspicuous effort to appear consultative and deferential toward the concerns of the local community.... Nevertheless, all of these unique interests are intertwined to some extent, as the interests of one stakeholder influence those of the others.... Overcoming resistance to change involves clear and effective communication targeted at the right people and addressing the right issues....
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A Critical Analysis of the Effectiveness of Citizen Journalism
39 pages (9961 words) , Download 1 , Research Paper
As Chen (2011) states, the more time spent on social networks is indicative of a progressive gratification of the need for community connections.... If conventional journalists are no longer gatekeepers, then citizen journalism is effective in that it does engage audiences and sustain a legitimate interest.... The results of this study indicate that citizen journalism is effective in that it does engage audiences, encourages audience participation in news reporting, and does gratify audiences' need to participate, socialize, interact and come into close personal contact with the subject matter or a news report....
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What Does Helen Mayall Mean When They Refer to Childrens Agency as Either Creative or Transformative
16 pages (4802 words) , Download 2 , Essay
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Their voice and ideas concerning policy making and practices is vital for the benefit and balance of the entire community.... Children's agency is creative is the sense that minor's participation in services, organizations and community practices enables them to raise their opinions and ideas on issues affecting them; provide unexpected answers and possible plans they prefer, while reflecting on their needs and expressing their worries (Ashford, n.... Comparing countries around the globe you realize that where children participation in community and governance issues is encouraged fosters prosperity in diverse areas affecting children and community policing....
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Social Implications of Information Technology
11 pages (2750 words) , Download 3 , Essay
Such extensive and diverse influence makes the new informational technologies one of the key forces that shape the present-day society and affect being of virtually each human being.... Economically it has changed the way of doing business and improved communication between partners; culturally it has reduced the differences between cultures and improved intercultural communication; politically it provides people with a new type of access to important information, while politicians obtain a new powerful type of lever to affect the voters; and socially it has influenced the communication and learning patters, and created absolutely new systems of relationship between people....
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ICT in the National Curriculum
7 pages (2370 words) , Download 2 , Coursework
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It was toward that end that the Advisory Group behind the Crick Report was originally formed in 1997: “To provide advice on effective education for citizenship in schools – to include the nature and practices of participation in democracy; the duties, responsibilities and rights of individuals as citizens; and the value to individuals and society of community activity” (Crick Report, 1998: 4).... The paper "ICT in the National Curriculum" presents a thorough evaluation of current practices by examining how Information and communication Technologies (ICT) have been used thus far, and discussing whether these uses have been effective educational tools....
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The Keighley and Worth Valley Railway
20 pages (5000 words) , Download 2 , Book Report/Review
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Once the members of the community are involved, a strong bond would be formed and they would become part of the heritage which ought to be preserved for future generations.... Members of the community must assist in the preservation of the heritage which can be used as a source of money which can in turn be used for the betterment of their community. ... There is also need to involve members of the community who are impacted by the operations of the organisation so as to create a sense of belonging among them....
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The Different Aspects of Sociology
16 pages (4234 words) , Download 0 , Essay
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The period is also associated with the invention of new modes of communication that are used in the modern-day. ... The concept identifies that people are dependent n relationships formed to develop modes of communication with the larger society and that analysis of individual actions is dependent on the effect of other people's social actions.... ulture, another aspect of sociology, is definitive of the beliefs, symbols, knowledge, values, norms, and languages that make up a way of life, which identifies a certain community or people group....
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Does Media and Societal Changes Reflect the Group Behaviour of Young Adults
10 pages (3087 words) , Download 4 , Essay
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"Does Media and Societal Changes Reflect the Group Behaviour of Young Adults" paper argues that media and the dizzying changes brought about by technology in the social environment exerts a big influence on how young adults in the UK behave as a group.... Now that young adults live in the radically different Internet age, in which more forms of media and communication vie for their attention, this compounds the reasons for adults to feel concerned about the possible distraction the new media could bring to stunt the proper development of their children....
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Social Media and Arab Women Empowerment
13 pages (3584 words) , Download 0 , Literature review
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Apart from communication, these channels provide empowerment opportunities by providing benefits such as reshaping the processes in the community, faster accessibility and transfer of information, high-efficiency and productivity, faster accumulation, crafting, and sharing of knowledge (Beninger et al.... ?Journal of communication, 62(2), 363-379.... In particular, the media provides a channel for information sharing which is important in managing expression and identity (Newsom & Lengel, 2012)....
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Medium Theory Application in the Professional Communication Practice
15 pages (4027 words) , Download 3 , Essay
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In the traditional setup, the social scopes did not go beyond the community boundaries and media information was more relevant within a given country or even locally.... In other words, the medium theory points out that technological revolution will to a great extent influence the professional practice not only by providing them with efficient communication channels, but also by burdening them with the role of controlling information security.... The proponents of the medium theory predicted that the abuse of the media to influence the minds of the people in their reasoning and eliciting their reaction would be more profound in an environment that has advanced communication channels....
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How Individualism-Collectivism Influences Sales Of Mobile Phones in China
12 pages (4001 words) , Download 3 , Essay
In disparity, the people's identity in individualistic culture is assumed to be due to the uniqueness of their performances.... The paper "How Individualism-Collectivism Influences Sales Of Mobile Phones in China" provides a brief description of the research process intended to be performed focused on the influence created by individualism and collectivism on the sales of mobile phones in China.... Advertising, packaging, and promotions can be some of the factors that influence a change from collectivist culture to individualism culture such as the quality of a group of people using the product (Ekerete, 2001)....
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University Supplements
11 pages (2750 words) , Download 2 , Admission/Application Essay
The learning that the institution offers does not cease within the four walls of the classroom, but also includes a valuable practicum portion with leading minds in the realm of business.... Rockefeller.... His life was wrought with much success in business, and is in fact the main catalyst in the evolution of the petroleum industry....
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Analysis Portfolio of Media Power
11 pages (3217 words) , Download 1 , Report
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According to Comofero (2010) the political economy of culture, media and communication involves the analysis of social relations, in particular power relations that jointly consist of production, distribution as well as consumption of resources and thus media owners, advertisers, competitors, government regulations as well as viewers/readers are the ones that influence the media content (Wright, 2010).... Since media content has an effect on how a society constructs its identity, this is where the significance of preserving national identity and security through regulations comes in....
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Evaluating Marketing Paradigms
8 pages (2480 words) , Download 0 , Report
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he view that a person has on the world influences the way that that we try to perceive and explain the outcomes that come from marketing interactions and the theories of marketing are then developed from these paradigms as they are referred to in the scientific community where the gradual adoption of scientific paradigm that under which the marketing theories can be able to be catalogued can be traced.... n the 80's and 90's postmodernization began to be discussed in the marketing circles and in the postmodern world the people do not derive their identity from the jobs that they do or the classes that they were born into since they get a personal satisfaction from their behaviour that is associated with the consumption behaviours....
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Mass Media and Communication Technologies
13 pages (3250 words) , Download 2 , Literature review
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With the growing importance of communication, the societies are racing against time to be in the main stream of the communication revolution.... Mass media and communication technologies have become integral parts of our life and our society.... One of the examples of how mass media affected by some interest groups could be easily observed in the case of environmental issues....
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Language Choice in Communication
8 pages (2000 words) , Download 2 , Essay
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The younger generations seems to have adopted English as their main language of communication even for multilingual speakers (Morris 10).... The internet has provided a catalyst for growth of the language with new words being included by the online community who use sites such as Wikipedia and Urban Dictionary to include new literacy practices.... This is achieved through enabling positive evaluation necessary for the participants from different cultural and national backgrounds to develop a sense of group identity....
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The Downside of Internet Consumption among Children
8 pages (2000 words) , Download 1 , Term Paper
Free
Although the increasing popularity of the internet becomes widely known and its various advantages serve to benefit the majority, it is not suitable for children especially those under 12 years old to gain access to it since they are the most vulnerable group in the community where their general welfare and well-being are always at a high risk.... Megan Smith emphasized that as the children gradually adopt the modern means of communication and entertainment, they are at the same time presented with a variety of “digital tools” by independently allowing them to assert and develop their own uniqueness as individuals (1)....
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ICT's & Strategic Change
10 pages (2578 words) , Download 1 , Essay
Free
Influence, is about helping people feel that their participating and involvement is important and they have influence and control in the community.... On one hand, People need to feel that they are participating in their community, their voices and concerns are heard by their government and on another hand the government wants to know and understand people opinions, their reaction in order to make better decisions.... Number10 is a strategic tool for sustaining community, when people feel they are able to participate in their community, the level of their loyalty will increase and becoming more willing to support and believe in their government....
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Social Media in Areas of Entertainment
10 pages (3083 words) , Download 0 , Literature review
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Depending on targeted segments, the brands and content released should be found to speak the community's or particular segment's language and tone.... Depending on targeted segments, the brands and content released should be found to speak the community's or particular segment's language and tone.... Evidently, social media is rapidly becoming one of today's popular and common means of communication.... Iowa Journal of communication, 42(1), 73-92. ...
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Improving Brand Loyalty through Brand Image Starbucks Company
62 pages (15500 words) , Download 4 , Dissertation
Gaining a competitive advantage by not just selling a product but selling a community; a place where people could have a sense of belonging.... It is a lifestyle, a community, a way of life.... The dissertation "Improving Brand Loyalty through Brand Image Starbucks Company" aims to examine the world of global business, advertising, sales, Internet and technology, innovation, brand and brand strategy, and brand loyalty in order to understand how can Starbucks improve its brand....
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Downside of Internet Consumption among Children
8 pages (2220 words) , Download 2 , Research Paper
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Although the increasing popularity of the internet becomes widely known and its various advantages serve to benefit the majority, it is not suitable for children especially those under 12 years old to gain access to it since they are the most vulnerable group in the community where their general welfare and well-being are always at a high risk.... Megan Smith emphasized that as the children gradually adopt the modern means of communication and entertainment, they are at the same time presented with a variety of “digital tools” by independently allowing them to assert and develop their own uniqueness as individuals (1)....
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Impact of Social Media on Brand Image of UK Coffee Shops
74 pages (10328 words) , Download 6 , Dissertation
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In this regard, various reasons have been identified to motivate users to avail the services of social networking sites among which, the most prominent reason has been stated to be personal or individual desires to mingle with the community participants.... A handful of the companies are making use of social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organizational setting.... Social media is progressively being utilized by a majority of people to form communities and attain the virtues of networking with community members....
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Journalism and Mass Media
14 pages (3667 words) , Download 3 , Research Paper
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) Do media influence the public's political opinions?... ) Does information provided by the media influence the opinions of the public?... ) How does he media influence the voting exercise?... ozell identifies that the media uses framing a major tool to influence the political environment in the society.... Comstock and Scharre say that the media influence the public on what to do by controlling their psychology Comstock & Scharrer, 2007)....
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Media and Communication Theories
12 pages (3000 words) , Download 2 , Essay
Technologies needed to impart a discrete identity and form to new media were being developed and experimented with, much earlier.... Advent of digitized communication in the 40s and the origin of Transport Control/Internet Protocol (TCP/IP) in the late 60s was an important step in this direction (Friedman 2006).... Democracy in the Age of New Media New media became realistically became universally accessible, courtesy the spread of the internet aided communication in the 90s....
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Managing Communications, Knowledge and Information
10 pages (3019 words) , Download 0 , Assignment
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he present system of communication within the organization can be classified as vertical communication.... This is because activities of the organization have become more complex and the current level of communication is failing to meet requirements.... The existing system of communication in the organization has delayed the process of communication, which is proving to be disadvantageous to the firm.... or the purpose of improving existing system of communication in the organization, adopting a diagonal system of communication can be helpful....
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Consumer Decision-Making - External Factors
14 pages (3745 words) , Download 0 , Coursework
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he purpose of this paper is to articulate the external factors that influence the consumer decision making.... In this regard, they try to influence the behavior of the customers using the things that they can control the things being the store layout, grouping, music, making the products readily available and the most common methods being pricing as well as advertising.... For this essay as mentioned above, the objective is to discuss the external factors that influence the consumer's decision making process in more detail. ...
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Marketing: Environmental Scan
3 pages (750 words) , Download 3 , Article
These forces have a very strong influence over the ability of organization how they carry out their business, directly or indirectly.... It further tells ways in which communication should be carried out so that it ensures that the message is reached to the targeted customers in its true content and understood as well.... Therefore as technology has advanced so much in recent times, it is of great significance to have a well established social presence....
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Talk Shows - Contribution to the Public Sphere
13 pages (3954 words) , Download 1 , Essay
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Vehbiu (2011) points out that a democratic society allows the continuous and relentless participation of an individual in the community and society in governing the country.... However, it is important that the public participate in talk shows because the type of public sphere created in talk shows influence the media's level of democracy.... European Journal of communication, 12(2), 147-168.... Journal of communication, 46(2), 79-98. ...
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Identity and Difference of People
12 pages (3039 words) , Download 1 , Assignment
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how does the multiple stakeholder model challenge accepted ideas about effective organizational communication? ... There are many types of communication methods.... The kind of communication is influenced by national culture and social values.... how does a communication network differ from a team? ... What are some examples of prominent inter-organizational networks in your local community? ... The paper "identity and Difference of People" discusses that outsourcing negatively affected the safety of NASA's manned space flight program, its ability to retain and pass along core technical knowledge, and its oversight of the contractor workforce....
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National Culture and Blocks and Elements of Brands
11 pages (3236 words) , Download 0 , Essay
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However, for managers who are culturally aware, they have strived to beat the barriers of communication within their organizations by simple introducing elements which simplify the communication process leading to more motivated employees within an organization.... When a marketer target an indigenous community like the Mexicans with a product or service, the packaging of the item will greatly influence their behavior in either purchasing or not purchasing the item....
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Does Using Cell Phones Make People More or Less Connected
5 pages (1547 words) , Download 0 , Assignment
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ell phone has text message application which offers more opportunity and an alternative avenue of communication.... The business community has employees, managers, customers and other stakeholders who need to interact for various reasons.... he business community has been a major beneficiary of cell phone use and this has indirectly increased level of connectivity between various people.... It is easier to ask for a contact of unknown identity and address specific issues even if no physical meeting had been done....
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Has the UK Become a Digital Nation
8 pages (2451 words) , Download 0 , Case Study
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y guiding mantra about the problems and impact of technology in the community is the Kranzberg's first law.... The paper will further delve into the debate of the changing face of human and interpersonal relationships in the wake of social media sites (Facebook,Twitter, Flickr,Instagram etc) ,modern technology communication channels(text, online-messaging) ; Dissect the emerging culture/ consequences of online ‘life' and the identity and impression crisis that comes with it ; Analyse the changes in the business world brought forth by this digital technology (e....
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Pop Culture Only Serves to Destroy Society Values and Morals
6 pages (1769 words) , Download 4 , Research Paper
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It plays an important role in expression of social wellbeing and cultural identity of human groups.... It, therefore, expresses the social wellbeing and cultural identity of Americans (Fedorak, p, 3).... Current use of Facebook can be considered a popular culture of this time of today's world community.... From these fundamental ideas, popular culture is described as the forms and products of identity and expression that are commonly approved or liked, normally widely accepted or encountered, and typical of a particular society at a given time (Delaney)....
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Miscommunication within a hotel hierarchy
9 pages (2250 words) , Download 2 , Research Paper
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The various aspects of the social life including food and costumes vary according the climate conditions of the place where the community lives, and a good manners according to one community may not be acceptable to another community as per their custom.... Social identity is the underlying factor in a group, and communication plays an important role in nurturing the relationship with different social groups, because participation of the prominent individuals of a group can influence the behavior of the group....
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Growth Modern Political Relationship Between Europe and China
23 pages (6611 words) , Download 2 , Essay
This essay "Growth Modern Political Relationship Between Europe and China" is about the topic that is particularly interesting to the researcher for two main reasons.... The fact that China would emerge as a strategic partner with the EU is all the more interesting given their roles.... ... ... ... Alienated to the Far East, there was always the possibility that the sleeping giant would awake and explode upon the world....
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The American Ethnicity
9 pages (2426 words) , Download 1 , Coursework
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If comparing the community to post world war era, that is when immigrants from across the world began flooding in, we can see how these first generation immigrants have fused themselves and their culture into the society.... Disparity already existed in terms of family ties which were further strengthened due to lack of communication.... Being not proficient in Chinese, their modes of interaction with community were limited.... Evidence to support the argument has been taken from the autobiographical fiction The Rice Room: Growing Up Chinese American, From Number Two Son to Rock' n'Roll by Ben Fong-Torres in which he explored his cultural heritage and ethnic background being intermingled with his self concept yielding him a hyphenated identity in the United States. ...
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Bear Mountain Wind Park: Renewable Energy and Investor Communications
74 pages (10464 words) , Download 2 , Dissertation
The paper "Bear Mountain Wind Park: Renewable Energy and Investor Communications" focuses on the critical analysis of the communication efforts of Peace Energy Cooperative (PEC) to invest in the Bear Mountain Wind Park (BMWP), a renewable, locally-based, environmentally responsive wind energy project....
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Comparison of Functionalism, Conflict Theory, and Symbolic Interactionism
8 pages (2233 words) , Download 2 , Research Paper
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ll members within the community cooperate to fulfill the societys needs, and the culture exists to fulfill its members' needs.... Hunting and gathering societies are predominantly nomadic whereby the community extracts food from the environment and moves after its depletion.... The scarcity of resources within these societies leads to enhanced expectations on children in adding value to the community activities within the limits of their capabilities....
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Psychosocial Implications of the New Media for Communication
8 pages (2877 words) , Download 0 , Essay
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errer, CMS 2008, ‘How to influence the New Technologies in the Emotional Intelligence and Communication of Higher Education Students,' University of Almeria, at: http://cdn.... This implies therefore that the use of new media as a form of communication, has made people more detached in their emotional expressions and intelligence to comprehend others feelings. ... arlea-Buzatu, D, Marin, I, Goran-Bazarea, L, Munteanu, A and Lazaroiu, G 2011, ‘The Expansion of communication Flows, Social Contagion in Networks, and Online News Media,' Economics, Management, and financial Markets, 6,2, pp....
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Intercultural Business Communication
9 pages (2250 words) , Download 6 , Essay
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Furthermore, the model predict by Hofstede also tends to ignore the significance of community as well as variations in the influence of community.... influence of Politics: - Whenever a study is being carried out hardly there are any considerations of politics while framing and devising the conclusion.... However, the real fact is that politics has a strong influence in any research activities.... In the context of the cultural dimension of Hofstede, the influence of politics becomes visible when describing the masculinity and femininity characteristics and uncertainty avoidance index....
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