Media And Societal Changes - Essay Example

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Young adults of the 1960s were collectively known as the TV generation, becoming the video generation in the 1970s, and then as the Nintendo generation in the 1980s. Even then, the adult world already frowned on the harmful effects that too much preoccupation with the video screen could do to the youth…
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Media And Societal Changes
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"Media And Societal Changes"

Download file to see previous pages A big part of this fear relates to the sex-and-violence content of media, which is widely construed as capable of eroding the moral and social fiber of a nation that does not subscribe to media censorship. This is especially the case in UK, which steadfastly pursues the media policy of self-regulation (PCC Citing online source).
Amongst the more popular complaints raised by older people against the Internet generation of today are their waning interest in books and their marked impatience to grow up. Is this attitude a result of the adverse influence of media, which comes in so many forms in so many homes that they are beginning to circumscribe the activities of the youth The other questions that are being asked apropos this issue are: Does more media owned by homes contribute to the changing boundary between public and private spaces Does the highly diversified media forms and contents affect individualised or globalised lifestyles Do new screen technologies contribute to a convergence in information, education and entertainment What are the consequences to social relationships of the shift from a one-way to a more interactive communication system
This discursive essay argues that media and the dizzying changes brought about by technology in the social environment exert a big influence on how young adults in UK behave as a group. Even before the advent of new media, the British are amongst the largest audience of traditional media, which used to consist mainly of newspapers, radio and TV. In an old survey of the United Nations Educational, Scientific and Cultural Organization, it was shown that the British bought more newspapers per head of the population than any other people in the world. It follows that UK is amongst the biggest users of new media, too.

New Media and Social Environment

The phenomenon known as "new media" consists of such screen-based media as TV, videos, computer games, personal computers, the Internet, etc. Most UK homes are now the sites of integrated telecommunications, broadcasting, computer and video access, thus giving the TV screen at home a multi-media culture. As a result, use of media occupies so much of the time of young people. Optimists see in this situation a window of opportunity to enhance democratic and community participation. The pessimists, however, lament it as a factor that robs children of their innocence and respect for authority (Livingstone, S. 2000 p. 98).

The new media forms and the convergence of information services in the homes signal a trend towards individual lifestyles and democratisation. With people able to choose and control media contents, it open up possibilities for reframing the relationships between public and private spaces, constructing individualised lifestyle and challenging traditional knowledge hierarchies through democratic participation. Coupled with the inroads of new media forms is the growing unpredictability in society brought about by the onrush of new technology, rising population and the widening gap between the rich and the poor. Amongst the ...Download file to see next pagesRead More
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