Jaguar Land Rovers New Market Entry in North America
20 pages
(5661 words)
, Download 2
, Essay
The paper "Jaguar Land Rover's New Market Entry in North America" states that the North American auto industry is a highly saturated market, consisting of major players in the industry as Ford Motor, General Motors, Toyota, Nissan, Honda, Kia, and Volkswagen.... .... ... ... JLR has sustained a very difficult history in creating consumer interest in branded automobiles, causing financial burdens to the company's previous parent company, Ford Motor Company, and also causing credit rating reductions for Tata as a result of significant debt burdens for the acquisition of the company....