Nobody downloaded yet

A case study of Marks & Spencers, critically analysing the marketing strategies it employs in U.K and making recommendations for future strategic directions - Essay Example

Comments (0) Cite this document
Summary
Globalization and technology has changed the way people think of themselves. This has led to ever-changing consumer preferences and demands in every sector but it has particularly impacted…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
A case study of Marks & Spencers, critically analysing the marketing strategies it employs in U.K and making recommendations for future strategic directions
Read TextPreview

Extract of sample
"A case study of Marks & Spencers, critically analysing the marketing strategies it employs in U.K and making recommendations for future strategic directions"

Download file to see previous pages For instance, they engage in new product innovation and creativity, they use information system to understand their customers and keep in touch with their customers. Organizations today focus on value-creation rather than just short-term profitability.
Competition has intensified in the UK fashion industry with the supermarkets entering the fashion segment. The consumers too have become price conscious and started looking towards the supermarket for discounts and bargains in the fashion sector. Supermarkets have been successful in extracting value from their existing customer base. Many high street retailers have lost out to supermarkets in the process (Hines, 2001). This has urged the high street retailers to rethink their marketing strategy to remain sustainable. Use of technology, getting the quality and design to match consumers’ desires, needs and tastes, adding value to the services, finding newer ways of reaching the consumer have made fashion marketing for high street retailers a challenge. Fashion leadership means to be a step ahead of competitors.
The UK fashion retailers have been operating in an environment characterized by high levels of market concentration, centralized control and market standardization (Birtwistle & Freathy, 1998). Standardization resulted in lack of product differentiation and this led some retailers to bring about a shift in their marketing approach. The UK consumer market is divided between those who value product quality and those who value price. Marks & Spencer’s failed to recognize the moves by its competitors and give due cognizance to the needs and demands of the consumers.
Established in 1894, Marks & Spencer’s (M&S) was the leading retailer till the mid 1990s. It started facing a decline towards end 1990s as it failed to keep up with the market demands. Although M&S initiated its recovery plan, it encountered several ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A case study of Marks & Spencers, critically analysing the marketing Essay”, n.d.)
A case study of Marks & Spencers, critically analysing the marketing Essay. Retrieved from https://studentshare.org/miscellaneous/1556849-a-case-study-of-marks-spencers-critically-analysing-the-marketing-strategies-it-employs-in-uk-and-making-recommendations-for-future-strategic-directions
(A Case Study of Marks & Spencers, Critically Analysing the Marketing Essay)
A Case Study of Marks & Spencers, Critically Analysing the Marketing Essay. https://studentshare.org/miscellaneous/1556849-a-case-study-of-marks-spencers-critically-analysing-the-marketing-strategies-it-employs-in-uk-and-making-recommendations-for-future-strategic-directions.
“A Case Study of Marks & Spencers, Critically Analysing the Marketing Essay”, n.d. https://studentshare.org/miscellaneous/1556849-a-case-study-of-marks-spencers-critically-analysing-the-marketing-strategies-it-employs-in-uk-and-making-recommendations-for-future-strategic-directions.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Marketing Case Study
...realized that it was making technology that it never exploited, whose implications when selling products to customers were evident since customer failed to identify IBM's application of technology. Qn. 2 Description of Louis Gerstner’s Strategy Implementation Style First, it is important to point out that Gerstner was in charge for the turn-around witnessed at IBM. In effect, he was responsible for implementing the competitive strategy that enhanced profitability at the company. In line with this, the case study implies that he single-handedly brought momentous changes to the organization by designing the competitive strategy and...
4 Pages(1000 words)Essay
Strategic Marketing Case Study
...?Strategic Marketing: Pure Blonde Premium Beer Case Study Discussion Question Fosters Group’s premium beer brand, Pure Blonde, became a cultural icon in Australia because the product has been introduced at a time when they recognized the socio-economic shifts in the nation’s preferences and modulated the quality of the drink to match the prospective consumers’ needs. This reveals that the company has the potential to understand the evolving nature of customer needs and to modify their products according to the needs of the customers. During a time when the Premium Peter segment acquired the means to afford a high quality product, the company has been able to respond with a product that matched the profile of the consumers. However... to the...
5 Pages(1250 words)Essay
Operations Strategies at Marks & Spencers Clothing Industry
...some operations strategies in order to remain successful in the market (Johnson, 2003). This forms the core of this paper. Effects Product design process The product design process is important in developing products that will eventually succeed in the market. The design process must be very innovative (Hsiao, 2004). This process makes products as per the requirements of the customers. In most cases companies use feedback from customers to manufacturer products that meet the needs and requirements of the target customers. Good product designs heavily depend on individual designers (Hemoen, 2013). Marks and Spencer is one...
8 Pages(2000 words)Assignment
Marks & Spencers Dividend Policy
...PART Introduction When a firm wants to pay out cash to its shareholders, it usually declares a cash dividend. The alternative is to repurchase its own stock. The reacquired shares may be kept in the company's treasury and resold if the company needs money. However, for the case of Marks & Spencer, the company opted to restructure its capital through the creation of a new holding company. The existing shareholders of the company received a mixture of new ordinary shares and redeemable "B" shares. Marks & Spencer also reduced its share capital by 17:21 - or 17 new ordinary shares for every 21 old ordinary shares. The "B" shares, on the other hand, are...
12 Pages(3000 words)Essay
Marks and Spencers
...advanced its overall economy can be called. Unless there is mass involvement in various policies and acts, an industry or a sector of the economy, cannot be called developed by itself. Therefore, there is a need to redefine the theory in order to make sure it accommodates such yardsticks for the measurement of competitive advantage in the case of M&S. This is due to the fact that more people need to be aware of such measures for development to be actually felt and enjoyed. In this case, this will be applied in the form of the marketing strategy laid down later in the paper. Internal Perspective In the context of M&S, does Porter's theory ask the relevant...
6 Pages(1500 words)Case Study
Marketing plan of Marks & Spencers
...and academic events will enhance its image. Promotional sales campaigns in stores with early bird discounts and door prizes for every 1000th customer between given dates etc will generate interest. Overall, promotional campaigns serve to create visibility and renewed interest and bring the customer to the store, and this differentiation in a saturated and mature market is indispensable. Conclusion and Recommendations The future strategies of Marks and Spencer should be towards gaining market share operating in a highly competitive and dynamic environment. It needs to exploit its current strengths and its core...
14 Pages(3500 words)Assignment
Marketing Strategies Case Study
...and convenience options by 20%. Results will be measured with the help of dipstick studies conducted before and after the awareness programs. The awareness program will last for six months and will involve extensive media coverage and direct consumer contacts. To achieve $ 2 million sales in the first six months. Since the product is for $ 20 this would mean unit sales of 100,000 units. 80% of which would come from the core-target market of 16-25 while 20% can be attributed to the spillover effect.4 To capture 6% of the organic foods market within a year. To create an image of being a premium product and to acquire 2% hardcore loyalists from among the target...
12 Pages(3000 words)Case Study
Strategic Marketing Case Study
...strategy was to focus on the rapidly growing sector of sports and retail. The company does not market sports but markets through sports. Although the two are quite similar and connected by the use of sponsors, marketing through sports involves employing communications in the communication process. An example is to market through an even such as the World Cup. This works tremendously as organisers of the event usually allow only one sports company to represent them (i.e., the official sponsor of the World Cup). Other companies are doing the same thing by incorporating Adidas into their marketing...
12 Pages(3000 words)Case Study
Marks and Spencers Competitive Advantage
...helped the company to avoid all those obstacles and to become the biggest retailer of the United Kingdom. References: 1. Charter, M. et al., (n.d.), Marketing and sustainability, BRASS, available at: http://cfsd.org.uk/smart-know-net/smart-know-net.pdf (accessed on March 12, 2012) 2. Collier, N. and Johnson, G. (2005), CASE TEACHING NOTES Marks & Spencer, Pearson Education Limited, available at: http://pgsm.co.uk/members/teaching/strategic/m_s.pdf (accessed on March 12, 2012) 3. Dransfield, R. (2001), Corporate strategy, UK: Heinemann 4. Evolution of corporate sustainability practices: Perspectives from the UK, US and Canada, (2010),...
15 Pages(3750 words)Essay
Marketing Case Study: Marks & Spencer
...retailing (Unabridged ed.), München, GRIN Verlag GmbH. Nihalani, M. (2011) Quality of store based retailing: a case study of impact of retail facilities on the customer satisfaction in the city of Ajmer, München, GRIN Verlag GmbH. Pettigrew, A. (2014) The politics of organisational decision-making (Reprint ed.), London, Taylor & Francis. Post, K. (2012) Brand turnaround: how brands gone bad returned to glory and the seven game changers that made the difference (Illustrated ed.), New York, McGraw-Hill. Rayner, C. (2013) How to sell to retail the secrets of getting your product to market (Illustrated ed.), London, Kogan Page. Ruddick, G. (2014, November...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic A case study of Marks & Spencers, critically analysing the marketing strategies it employs in U.K and making recommendations for future strategic directions for FREE!
Contact Us