Globalization in Media Essay Samples and Topics Online

Sociology - How does advertising function as a system of indoctrination

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Buying the things being advertised won't lead to the satisfactions or happiness of people, rather it is just an illusion created by the mass media to satisfy the needs of the elite class who want to sell their products to these ordinary consumers.... Buying the things being advertised won't lead to the satisfactions or happiness of people, rather it is just an illusion created by the mass media to satisfy the needs of the elite class who want to sell their products to these ordinary consumers (“The Ad and the Ego”)....

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Renewing the BBC for a Digital World

9 pages (2250 words) , Download 2 , Case Study

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Subsequently, a greater degree of competition and expansion was faced by BBC, whereby the rising differentiation amid the few broadcasting media strategies ignited controversies regarding the biasness of BBC.... BBC had few monopoly years as it was the only broadcaster through television and radio media channels.... Illustratively, in the year 2006, BBC had launched BBC Digital curriculum as a free online service for school children, which could be used both in schools and homes to stimulate an all-inclusive learning environment, and hence, contributing to the enriched standards of the UK culture (Department for Culture, media and Sport, 2006; BBC, 2004)....

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Marketing and Sales for Dreamworld Theme Park

10 pages (2790 words) , Download 5 , Assignment

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Finally, the youngsters tend to spend a significant deal of time in social media platforms.... So, they believe that any serious message that is intended to draw their attention should be channeled via the social media utilities.... onsidering that the target market constitutes of a mix of adults and youngsters, successful advertising campaign will need to be accomplished through desperate channels like electronic and print media.... In particular, promotional messages will be channeled via the company's official website, newspapers, televisions and social media utilities (Page & Connell, 2012)....

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Hezbollah Group Profile and Manifesto

10 pages (3172 words) , Download 2 , Research Paper

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In 1989, Hezbollah made advancements in the Lebanese political arena and captured 12 seats in the Parliament in alliance with the non-Shi'a militia groups during the first post-war legislative assembly of Lebanon (Osipova, “Hizballah's media Strategy: Creating a “Theater of Terror”).... Moreover, the terrorist organization also seem to receive a substantial amount of financial support from the Lebanese people as well as Shi'a Diaspora from various regions of the world (Osipova, “Hizballah's media Strategy: Creating a “Theater of Terror”)....

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The Brand Perception Impact of Advertiing for tarbuck Company

13 pages (3642 words) , Download 2 , Essay

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Baldinger and Robinon (1996) have oberved that, brand manager are upplementing their ma-media advertiing with more direct communication, through direct and interactive method to build and maintain conumer loyalty.... Cutomer hear the voice in automated ervice ytem, at retail, in the media and elewhere.... The meaning or uer undertanding on the product i alo an important ource of brand peronality creation in the advertiement or any type of media communication....

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Sick and Tired of Being Sick and Tired

12 pages (3349 words) , Download 3 , Research Paper

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The speech is divided into a few parts, and the majority of it recalls her experiences from the time that she registered as a voter (American Public media, 2012).... Her vivid descriptions of these major events caused a stir among the viewers, and combined with her plain and simple choice of words had a strong impact that then President Lyndon Johnson preempted her speech half-way in order to suppress it (American Public media, 2012).... The representatives of the democrats also perceived the strength of Hamer's speech to sway the populations of African-Americans, and by having it stopped mid-way could attest to the possible impact of it (American Public media, 2012)....

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An Evaluation of the Role of Online Information in Developing Online Marketing Strategy

10 pages (2944 words) , Download 6 , Essay

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Companies now have the ability to have their internal representatives engage in interactive blogging or various social media sites to build this type of transparency and trust in the brand.... Many social networking sites provide valuable online information such as whether the consumer likes or dislikes company-produced social media content, a common tracking metric available on sites such as Facebook.... Essentially, this type of online information allows the company to be innovative and flexible in its self-generated social media content and determine, instantly, how many followers and loyal customers are available in this media forum....

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Advertising Practices of Nestle's Nescafe

9 pages (2637 words) , Download 2 , Book Report/Review

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Nestle is established firm in the food industry; and it promote the sales of its products through TV, Print media, internet, leisure programs, broadcasting, etc.... Print media consists of ads in magazines news term paper, etc…These ads offer information concerning the types of services, in addition to the sale of its products at places where there are fast food services.... The print media, television, and posters have been the major media of communication for the advertisements of Nestle's Nescafe....

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Marketing Communications Plan for Quorn

9 pages (2753 words) , Download 2 , Essay

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Activities under this communication tool include working with the media, acting as the company's representative and attending media interviews.... dvertising refers to a type of a commercial mass communication intended to promote the sale of a merchandise or service(Prasad, 2009)mainly executed through the media.... Fashionable advertisements are also noticeable in social media where young people express their emotions freely....

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Cancer Control Policy Advocacy Campaign in the United States Population

11 pages (2895 words) , Download 4 , Admission/Application Essay

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A major role is played by the social media and newsletter services which volunteer to be part and parcel of the program.... Attributes learnt from previous programs such as the use of media, newsletters columns and publishing articles can be incorporated in this campaign.... Apart from these, the campaign can also be intensified through social media websites and public meetings.... he third leg of lobbying is the media and refers to anything done to spread the message to as many people as possible....

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Analysis of Advertisement of Nike

10 pages (2740 words) , Download 5 , Essay

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The paper "Analysis of Advertisement of Nike" discusses that in all the advertisements whether the ads are shown on television or print media like posters, banner Nike's aim is to encourage the target consumer to get up and start working out and stay fit.... Promotion: Nike has promoted its product with the help of media such as television, magazines, outdoor, and through the internet.... Nike has promoted the products through all forms of media such as through spokesperson and famous athletic personalities like Tiger Wood....

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Acquisition of Minecraft by Microsoft

11 pages (3285 words) , Download 3 , Coursework

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Mojang achieved such high sales volumes by using low-cost, yet effective social media marketing to build brand popularity.... Research uncovered that one-third of all buyer segments learned about Minecraft via Internet social media platforms (Tong 2011).... billion active users of social media and it is estimated that this will increase to 2.... With mobile phones, Internet and social media so prevalent and growing throughout the world, Microsoft appears to have made a rational decision for acquiring Minecraft as the game is available on multiple platforms and the most significant marketing advantage is the firm's presence and word-of-mouth on social media around the globe....

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Reebok and How It Uses Facebook to Communicate

13 pages (3519 words) , Download 0 , Case Study

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The paper 'Reebok and How It Uses Facebook to Communicate" is a good example of a media case study.... The paper 'Reebok and How It Uses Facebook to Communicate" is a good example of a media case study.... Just like any other social media, face book is a tool of communication although it lacks a real internet marketing sales funnel through which Reebok can use to woo customers to its side.... The promise keeper by Reebok creates a link between social media and scheduling and time....

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Providing Guidance on Digital Strategy for a Leading UK Estate Agency Chain

11 pages (3228 words) , Download 3 , Essay

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In 2007, web-based advertising of properties increased 70 percent from 2004 (Key Note media 2010).... percent of consumers would actively search the Internet as an option when desiring to move into a new home (Key Note media 2010).... The estate agency can then create agreements with social media providers or work independently to promote the video, either through using market mavens or by creating published advertisement indicating the new presence of web content related to the agency....

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Major Brands Involved in Child Labor Accusations and the Way They Responded - Gap

10 pages (2754 words) , Download 0 , Case Study

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o profound: At present, when the media channels state labor legal rights violations for example the India child labor example, they usually discover them in the second-tier manufacturers or beyond, where there is certainly much less supervision and refinement in comparison to first-tier vendors for leading fashion businesses.... As these kinds of actions are essential to engagement, administration must also consider metrics for example media reports, staff recruitment and sustenance and brand worth....

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Sell of Tickets via Website as the Best Way Eliminating Many Risks

12 pages (3259 words) , Download 0 , Business Plan

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This is by only focusing on those prospects most likely to buy, instead of relying mainly on mass-media promotion campaigns.... Examples may be a program driving media fans to a website to buy tickets, or aiming at youth participants in the same sport using social media-based promotions that resonate with them and their families, instead of relying mainly on mass-media advertising campaigns. ... Data capture plans such as social media competition or concourse, text for man of the match, etc....

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Buyer Behaviour and Samsung 2012 Ad Campaign

11 pages (3186 words) , Download 0 , Case Study

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Similarly, these companies are exploiting the free social media websites such as YouTube, Facebook, Twitter, and many others Buyer Behaviour and Samsung Ad Campaign Introduction Samsung Ad Campaign (www.... Similarly, these companies are exploiting the free social media websites such YouTube, Facebook, Twitter and many others.... The use of these traditional social media was a perfect decision to reach as many people as possible (Case et al.... The advert was later uploaded in the modern social media websites like Facebook, Twitter and YouTube....

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REPORT (E MARKETING)

1 pages (250 words) , Download 2 , Essay

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Australia is one of the digitally well connected countries in the world with a very high digital media usage (Internet Marketing; Chaffey et al) Weaknesses: In the past ten years competition has grown tremendously.... Product and Promotion: The products that the company is offering are: Online Meeting Center: the core product of our web conferencing is to provide online meetings that support digital media, data, video, voice, telephony and large meeting.... All types of media should be used to aid in the marketing process....

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Did Banksy Use the Documentary Film Exit Through The Gift Shop to Promote Himself

9 pages (2250 words) , Download 2 , Assignment

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2) Officially in press and media coverage Banksy is credited as director when actually the credits only state: 'A Banksy film'.... 3) The hoax rumors that the film is actually a mockumentary (a fictionalized film that claims to be a documentary when in fact it is actually not real) helped immensely to gain media attention and to promote it.... It can also not be denied that because Exit Through The Gift Shop was rumored to be a hoax, it did get a lot of media attention before it was even released and also after its release when it was nominated for an Academy Award for Best Documentary Feature....

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Sociological Motivations for Recruitment in Terrorist Groups

12 pages (3000 words) , Download 3 , Essay

People, and governments in almost every sphere of life are working to reduce terrorism "security, prevention, and suppression of terrorism, legal and ethnic dilemmas regarding democratic issues, such as the individual's human rights, as well as social and psychological and media related issues" (The Counter Terrorism Puzzle: A Guide For Decision Makers)....

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Does Social Class Influence the Chances of Being Involved in a Crime

13 pages (3536 words) , Download 1 , Essay

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Working-class individuals may not be more likely to commit crimes, but the perception that they are will not change until the way these individuals are viewed by popular culture and the media does.... This is allowed to occur in the media because depending on the political views of a reporter, columnist, author, or news agency, the facts can be reported in a variety of different ways.... By placing people of different cultural origins in popular roles on television, the media is able to change public perception of these cultures, which promotes choice and diversity in society....

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Service Marketing of Odeon Cinemas in UK

13 pages (3655 words) , Download 1 , Case Study

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The above issue has been examined thoroughly by Shrum (2004, 111) who came to the conclusion that ‘marketers need to consider the potential danger of a backlash from consumers, especially where highly involved individuals are faced with placements in highly credible media'.... In accordance with a speech of Margaret Hodge (minister in the Department of culture, media and sport) in 2007 ‘employment has risen steadily since the mid-1990s with a 70% increase in production sector jobs since 1996, an extra 7,700 full time job while capital investment in the UK film industry is estimated to have been £120 million in 2006....

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Smoke Free Work Place and Public Place

9 pages (2907 words) , Download 3 , Term Paper

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This paper explains the reasons for the validity of the 'smoke-free public place and works workplace'.... Many nonsmokers hate the smell of second-hand smoke.... The U.... .... Surgeon General issued his famous Report that smoking causes disease and death in 1964.... ... ... ... The Green Paper discussed above shows that the EU Commission's paper Towards a Europe free from Tobacco Smoke: Policy Options at EU Level states the legal framework on Environmental Tobacco Smoke exposure and its relation to health considerations is a major contributory factor to cancers on people who do not smoke....

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Gambling in the UK - Factors behind the Rise, Cause to Concern, Prevention Methods

9 pages (2594 words) , Download 2 , Essay

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Keeping in view all these factors the main reasons behind the rise of gambling in UK can be determined in the areas that are Technological Advancement, Flexible Gambling Laws, media Advertisement and Cultural Effects.... The paper "Gambling in the UK - Factors behind the Rise, Cause to Concern, Prevention Methods" talks about the psychosocial prerequisites of such addiction, psychodynamic, cognitive-behavioral, pharmacotherapeutic and multimodal approaches in its treatment, aversion, and psychodynamic therapy developed for addicts, etc....

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Internet Security: Awareness is Key

15 pages (3750 words) , Download 3 , Essay

This essay is written to serve the following objectives: (1) to identify the security threats and vulnerabilities; (2) to present the nature of internet security; and (3) describe security and risk management in the light of impending threats in internet security.... By presenting.... ... ... he risks that organizations face in advanced technological communications structures, one would be made aware of the factors that expose enterprises to network security breach. ...

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Critical Incident Response Analysis

12 pages (3000 words) , Download 2 , Term Paper

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ack of media Control ... However, in the case of the Mumbai Attacks, the Indian media played a crucial role in creating panic and fuelling rumors.... It even overzealously telecasted the security personnel strategies and preparations, that led to change of plans repeatedly as the terrorists had access to cell phones and the Internet all the time and were kept updated by the media reports on what actions to expect from the response teams.... here was a complete mismanagement of the media and there appeared to be no mechanism for controlling the media reports or at least coordinating with the media to tone down their stories or to keep restrain....

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Developments in Banking and Finance

16 pages (4000 words) , Download 2 , Essay

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The financial experts also cheered the financial market operators and the media supported them.... Some media news went on to claim that the Dow Jones Industrial Average (DJI) may attain the height of 36,000 (Begley, 2009).... But economists attribute the blame for this unprecedented phenomenon on the media for creating this sort of change in the attitude in consumers.... hey criticised that the media had given large scale coverage on the rise in fuel prices occurred during the first few months of 2008....

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Improving Business to Business Marketing in TCL Business

12 pages (3000 words) , Download 3 , Research Paper

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In addition, the paper suggests an improvement in word of mouth marketing of the business through leveraging it using social media.... In addition, the report suggests an improvement in word of mouth marketing of the business through leveraging it using social media, taking clients feedbacks and using these as testimonials on the company website as well as for newer inquiring customers, and through getting business clients to actively talk about TCL by organising marketing training sessions or conferences aimed at showing businesses how to meet their marketing needs in the current climate, while still cost cut....

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DeBeers Advertising Case

9 pages (2553 words) , Download 0 , Case Study

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This case study "DeBeers Advertising Case" presents the study of DeBeers that clearly shows how strategic manipulation of mass media leads to simulating an image of reality.... bservations reveal that in postmodern era extensive use of mass media and representative symbols have become an integral part of contemporary culture, where boundaries between fantasy and real world have merged, often making reality unrecognisable (Baudrillard, 1993, pp.... In this context, the paper will examine the concept of simulation and hyper-reality, comprehend how media managed to manipulate and erase the basic line between fantasy and reality, and create a false sense of value or consumer emotion....

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Exploring the Postmodern Television

10 pages (2500 words) , Download 2 , Research Paper

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Television is possibly the 'most ubiquitous of modern media technologies: available and used extensively in nearly all households in Britain, it broadcasts to a potentially massive population of viewers' (Lury 2001:12).... Television is possibly the “most ubiquitous of modern media technologies: available and used extensively in nearly all households in Britain, it broadcasts to a potentially massive population of viewers” (Lury 2001:12).... It is worth noting that television is a form of media that endeavours to be inclusive....

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The Benefits of Communication and Information Technology in Business

10 pages (2500 words) , Download 3 , Coursework

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There is rapid change in the social media and is establishing new trends in the marketplace and the business world as a whole.... Today's communication and information technologies including emails, cell phones, text messages, instant messaging, and social media have made communication among individuals and business communication faster and easier.... This is because today's electronic and digital media pass information from one place or person to another at light speed (Sinnreich, 2010)....

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Engage of a Generation with a Metro Placement

11 pages (2979 words) , Download 0 , Assignment

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The social environment in the industry is characterised by improved consumer purchasing power, shifts in attitudes towards print media and higher educational levels among the urbanite pollution (Gregory, 2010).... The newspaper is perfect for placement students studying in the fields of media, branding, marketing and journalism since it enables them to develop creative briefs from some of the leading companies in the UK.... The placement has helped me gained effective communication skills that are essential in my career in the public relations, journalism and media industry....

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Taste Trends of the Coffee Industry

11 pages (2750 words) , Download 3 , Coursework

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In addition to the mandatory consideration of the factors that influence the demand and supply of the products, the marketer must carry out extensive media production of the new product in order to increase the brand awareness.... Promotion is an essential element of the marketing mix that compels marketers to use effective media in increasing the brand awareness within the target market thereby increasing the possibilities of the sale of the new brand.... Such will include increased media campaigns in order to increases the awareness of the product....

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Apple Corporation Marketing Strategies

13 pages (3250 words) , Download 2 , Essay

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Apple decided to introduce the iPod media player, which is portable and in small sizes.... Apparently, the media player has a large memory, which can hold thousands of songs and data.... fter the immense performance of iPod media player, the corporation felt the need to introduce other products, which would make the lives of the consumers easier.... For example, in the current times, many people are communicating to each other over social media like twitter, Facebook, and Instagram (Sadeghi, 2012:13)....

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9/11 and Hurricane Katrina Disaster Evaluation

10 pages (2500 words) , Download 2 , Assignment

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hese two disasters saw various sources of information being given out from the media, and this frequently created confusing and sometimes conflicting information that made people to find it hard to resolve.... Following live coverage of the disasters, particularly live streaming and people calling to provide details of the events under voices of despair, anger and panic, the media created circumstances of shock linked with docility, unsettled thinking, in addition to broader insensitivity to prompts within the immediate background....

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How Consumer Choice Is Influenced by a Psychological Need

10 pages (3050 words) , Download 1 , Essay

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They will look towards the product in order to create a new self concept which is more desirable to society as depicted through media. ... The thin ideal is quite prevalent in mass media and is more widely accepted than male perceptions of attractiveness.... The objectification of women in mass media: Female self image in misogynist culture.... The Role of the media in Body Image Concerns Among Women: A Meta-Analysis of Experimental and Correlational Studies....

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Potential Impacts of Terrorists Aattacks

10 pages (2500 words) , Download 2 , Term Paper

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The group includes the initial responders, media and the aid institutes.... The media has been a huge medium who have helped in educating the society to conquer the effects of terrorism like misery, trauma and post shocking disorders.... The media also helped to keep all informed about any further attack.... he community counter terrorism plan will assist to put a check on terrorist attack in the society by the help of the media, the relief institutes and first responders performing their duties with their respective roles....

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Issues and Trend that Impact upon Global Entertainment

12 pages (3191 words) , Download 1 , Coursework

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Generally the film industry is being considered as the most challenging industry in the media-entertainment sector and the main challenges associated with this sector are changing technology, changing choice pattern of the audience, pattern associated with film distribution, and most importantly fluctuations in the currency....

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Achieving Community Awareness and Commitment

10 pages (2500 words) , Download 3 , Coursework

With reference to an in-depth understanding from the last week's project, it has been ascertained that the development of the policy statements incorporates adequate and quality based provisions, which not only protects community-based programs to achieve their postulated.... ... ... In the context of community based education programs, the community based policy statements and communication formats influence leaders from different educational In this regard, the leaders are required to increase efficiency along with quality of different sustainable community activities (Bagin et al....

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Multi-User Virtual Environments for Teaching and Learning

12 pages (3381 words) , Download 1 , Literature review

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Since the customers need to be constantly updated on the latest widgets on offer at RI, the customer service representatives can make use of social media tools.... Facebook is an good example social media tools, in addition to Twitter.... The social media sites hold online conversations with consumers in real-time.... On this regard, the customer service representatives will have to identify the most popular social media tool being used by the consumers (Noor & Hendricks, 2013). ...

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The Efficiency of the Incident Command System by the Buncefield Oil Storage

10 pages (2953 words) , Download 0 , Report

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t is also very important for the traffic information media to provide relevant information to the radio station and thus make the total number of death and injuries known to the public and the government at large.... he need to liaison with the media and other authorise such the local authorities and the police is vital during such major incidences.... It was therefore essential for the information to reach the media due to the fact that people who may be closer to the site may be made aware of the emergency and thereby find ways of rescuing themselves from the incident....

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Edward Snowden Did More Harm Than Good

9 pages (2763 words) , Download 3 , Essay

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t is important to note that Snowden deliberately harvested NSA and related government databases and computer systems for data that he would later use to reveal to mainstream media in order to expose the mass surveillance activities of the NSA, the Central Intelligence Agency, the Defense Intelligence Agency, and related government entities.... The NSA was able to tap into phone records and social media and personal communications over the Internet, through Facebook, Google and Microsoft, as well as communication platform Skype....

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Does the Arab Spring Validate the Claims of Democratic Peace Theory

11 pages (3312 words) , Download 0 , Essay

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During this election, all political changes were closely monitored by scholars and media, since Egypt has one of the most essential positions in the region.... The countries used democratic means that include demonstrations, marches, and social media, means that are highly employed by civil society in democratic nations (Davison, 2015, p.... Another technique that they employed was the use of social media which made their efforts known by everyone in the country, gaining massive support from all....

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Negative Impacts Associated with Video Games

11 pages (3212 words) , Download 1 , Term Paper

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Similar to the related sorts of media, video games have faced controversies and control because of the depiction of graphics of violence, sexual subject matters, advertgaming, and consumption of drugs, tobacco, alcohol, propaganda, or vulgarity in some video games (Gentile, Lynch, Linder & Walsh, 2004, p.... hours everyday on average using entertainment media, including TV, video and computer games and movies and cell phones (Brenicket al, 2007, p.... In general, culture among the youth is shaped up by the technology and media trends and the exposure to leisure (Brenick et al 2007, p....

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Using Mobile Phones as Placed Resources for Literacy Learning

12 pages (3019 words) , Download 2 , Essay

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Learning, media & Technology, 37(2), 177–197. ... Digital media and Learning Research Hub website.... The researchers highlighted the importance of using new media to improve the capacity of societies in fostering educational attainment and equitability among societies and learners.... Teens, social media, and privacy.... rg/Reports/2013/Teens-Social-media-And-Privacy.... The main hypothesis explored through the study was that the use of social media has increased, and adolescents are allowing access to private information without taking the precautions that are necessary....

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Current Opportunities and Challenges in Sound Publishing House

12 pages (3726 words) , Download 0 , Literature review

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As publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing.... s publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing.... s the publishers and managers attempt to meet contemporary technological changes and reading preferences for their readers, more experiences in the media are gradually developing....

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Smart Home System

10 pages (3161 words) , Download 1 , Report

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Home automation systems have been developed to save money and energy during construction and use of buildings (Green media, 2005).... Honesty and genuine concern for communities must be practiced during listing of building products, electronic devices, domestic appliances and structural design elements (Green media, 2005).... Moreover, it should be able to orient the house to improve natural light and airflow, design open-plan rooms such as flat reduce-slip flooring, and insulate walls and ceilings (Green media, 2005)....

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A Theoretical Framework of How Consumers in Tourism and Travel Seek Information

10 pages (2790 words) , Download 0 , Literature review

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Reputation is especially founded on brand image, which is largely discussed on social media platforms (Frost & Strauss 2013).... This paper "A Theoretical Framework of How Consumers in Tourism and Travel Seek Information" focuses on the significance of travel newsletters to tourism, through the analysis of three travel newsletters; Travel Daily, Travel Weekly, and Travel Monitor....

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Promotion of Tough Mudder Pty Ltd Sports Products

14 pages (3811 words) , Download 0 , Business Plan

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This has been discussed in a range of literature articles by Parent, 2015, that demonstrate that communication through the traditional means like television and newspapers should be reinforced with modern forms like emailing, social media platforms among other technology-based forms which provide better alternatives to reaching other audiences away from the event venue (Baker and Saren, 2016).... Factors such as social media influence communication-making it faster....

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The Democratic Revolution in Egypt

11 pages (3095 words) , Download 3 , Research Paper

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“An alternative interpretation of Washington's response to the Egyptian revolution, however, suggests that US officials have no desire to see democracy establish itself in the North Africa or West Asia, their public pronouncements---repeated endlessly by the major news media---notwithstanding.... Concurring to the most accurate versions of the media, the Obama Administrations interest for the democratic revolution was strengthened by its craving for stability and constancy in these regions....

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Essays on Globalization in Media