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Taste Trends of the Coffee Industry - Coursework Example

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This study "Taste Trends of the Coffee Industry" discusses issues in the coffee industry. The study considers effective marketing that provides marketers with an elaborate understanding of the industry. The study observes market factors as the fluctuating patterns of both demand and supply thereby…
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Taste Trends of the Coffee Industry
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Download file to see previous pages The production of agricultural products is seasonal a feature that influences the patterns of both the supply and demand of such products including coffee. Such factors present marketers with numerous operational challenges as they seek to develop competitive brands in such markets. Among the leading coffee markets in the world are Brazil, Philippines, India, and Europe. The availability of the products in the market, especially during particular seasons, results in increased supply of the product thereby resulting in a reduction of the prices of the product. Introducing a new product in such a market, therefore, requires effective analysis of the industry with the view of understanding the intricate feature of the industry.
Marketing is a function of the management mandated with the establishing, anticipating and satisfying customer demands. Marketers of coffee brands thus face myriad challenges arising from the structure of the market. Key among the challenges is competition. As one of the oldest industries in the world, the industry attracted numerous entrepreneurs who specialize in similar functions thereby competing for the same markets in South America, Europe and parts of Asia. Competition influences the demand and supply thereby influencing the productivity of the industry as the numerous players target the same market. The players must, therefore, develop effective strategies in order to position their products effectively thereby safeguarding their profitability.
While the size of the market has remained constant throughout, the supply changes depending on the prevailing factors thereby influencing the number of marketers who operate in the industry. The price of coffee varies depending on the prevailing market factors that affect the production and marketing of the product key among which is the seasonality. ...Download file to see next pagesRead More
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