Lancome Brand Management in China & USA
47 pages
(11750 words)
, Download 2
, Dissertation
From the results of survey with 20 Americans and 20 Chinese who belong to the elite, specifically those who are known to the author of this project since they are relatives and friends, it was clear that Lancome was also popular and in demand for 50% of Americans.... ... ... ... In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA....