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Critically Discuss the Suitability, Feasibility and Acceptability of the International Strategy of Amazon.com Organisation - Essay Example

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Amazon is one of the first major companies to sell goods over the internet which has become a worldwide established name. Therefore, it is quite likely that the company is quite experienced in taking the complete advantage of internet so as to market its products attaining higher customer satisfaction in today’s competitive scenario. …
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Critically Discuss the Suitability, Feasibility and Acceptability of the International Strategy of Amazon.com Organisation
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"Critically Discuss the Suitability, Feasibility and Acceptability of the International Strategy of Amazon.com Organisation"

Download file to see previous pages Amazon.Com has been one of the initial companies to sell goods over the web. The company was founded by Jeff Bezos in 1994, and launched to the worldwide market in 1995. Initially, the company started as an online bookstore and then rapidly broadened into different divisions such as Video Home System tapes and DVDs, music CDs, software, video games, electronic goods, toys, furniture and clothing as well as food items. Amazon considers its existence as entirely customer-centric business, which is focused on their company statement or the value of the organisation. The organisational value of Amazon is guided by certain leadership principles. These principles include customer obsession which intends to consider at the centre-stage for each and every customer who visit their online retail site. Furthermore, the company’s ownership is also a valuable component for its progression for the long-term. The organisational values also consider sustaining utmost standards of the offerings and to hire as well as develop the best possible talents within the organisation.
(Amazon. Com Inc., 2012). The main objective of this report is to analyse the international strategic plans of Amazon and to discuss the appropriateness, practicability as well as the adequacy of international strategies implemented by Amazon. The Strategy of Amazon in the International Business The notion of business strategy is concerned with the marketing of products and/or services as well as it also involves decision making about economic aspects, human resource strategies, manufacturing and operations along with certain other business components. The main purpose of a strategic business plan in an organisation is to set the direction of the business and to provide the company a set structure so that the products or the services it provides can meet the selected business objectives or the goals of the organisation (Open Office, 2004). The e-marketing plan provides a wide road map for the success of an e-business organisation such as Amazon. It is necessary to create a spontaneous overview of a good market plan which ensures a complete understanding of the e-business model. E-business model describes the architecture of information delivery along with its available products and services as well as the complete picture of sources of revenues (Embellix Software, 2000). Marketing management is a very necessary aspect because the business of Amazon operates in hostile and altering multifarious environment. The ability of a business to achieve profitable sales is impacted by a large number of environmental factors. Marketing plan is useful in a business which assists to recognise a source of competitive advantage, enables to commit to a strategy, get the resources needed to invest in the business, as well as to measure the performance of the business in a particular environment (Serrat, 2008). There are certain strategic levels which are needed to be analysed for understanding the international strategy of Amazon and their appropriateness, practicability and adequacy. Market Development Level With regard to the corporate objectives of an organisation, marketing planning provides an important framework. In relation to marketing planning, market development plays a crucial part in an organisation’s international strategy (Embellix Software, 2000). In this context, for market development, Amazon has acquired a specific growth prospect, advantages and cost effectiveness through their e-tailing ...Download file to see next pagesRead More
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