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Gender & sexuality - Essay Example

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It also explores how the image of Lebanese men is presented in the media, with the value of most images being determined by the masculinity and their worth as bears. In addition…
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Gender & sexuality
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Download file to see previous pages Most of the tourists are attracted by the iconic advertisements that portray the destinations as having a perfect gay experience for tourists. Promotion of non-heterosexual tourism in Levant makes the gay tourists confident of hospitality. The section indicates that the travel tours are not only designed for gay tourists but also for bears.
The recent boom in Lebanese tourism has been associated with the increased presence of the gay tourists. This followed after the government decided to shift its focus on the income derived from the tourists instead of their sexual identities. Use of the imagery of the bears in tourism marketing has boosted tourism activities despite the political instability caused by inter-border conflicts with Israel. One of the reasons that encouraged the advertising agencies to include the images of bears in their advertisements is to compensate for the loss of tourists resulting from the political instability and violence. Focus on gender and sexuality has increased the relevance of LebTours in tourism marketing in Levant. The success of the tourism promotional activities in Beirut is related to the fact that they do not exclusively focus on the income generated but transforming the destination into an international brand. Suggestive imagery is used to denote the relationship between cultural and sexual tourism as well as the conflicts that characterize their relationship. The images present a background of what is expected during the tours to the customers. The article indicates that gay tourism in Levant is inclined towards economic, social and political inequalities while being deep rooted in colonialism. For instance, some of the Slogans indicate that the tours are “Bear Arabia” that corresponds to the Arabian Gulf countries rather than Levant. LebTour has devised the mechanisms necessary for overcoming the challenges ...Download file to see next pagesRead More
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