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School Administrator Public Relations - Comparative Critique of 10 Articles - Essay Example

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During the first quarter of the present century the term “publicity” was used to explain what is now called public relations as personal or group action that affects the social attitudes and behavior toward a given issue or product. In a positive sense, public relations may…
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School Administrator Public Relations - Comparative Critique of 10 Articles

Download file to see previous pages... s are being voted down, teachers are striking, graduates are suing schools because they cannot read, parents demanding revised curricula, students and teachers being attacked in the classroom. The growth in news coverage of education reflects in part the public’s increased awareness of schools and their impact on society (Wilder, 2000). With the rapid evolution of protests in the streets, the discovery of the poor, the rise in industrial technology, and swiftly changing patterns, the social urgency of education has been firmly established in the public mind. The list of problems in our school can go on. Most large school districts now realize that part of their responsibility as social institutions is to keep the public informed about their operations.
There are three basic groups of school leaders/administrators which the 10 articles have in common. First, the teachers, this includes primary and secondary and college/university professors. The next group, which we will refer to, in this article as the principal will include school principals, superintendents and university and college presidents, the last group, consist of the members of the school board. Wilder (2000) also mentioned that, if a school leader says that he does not care about what the public says about his school, that teacher, administrator or member of the board is a liability to all the schools. He explained that no school, public schools to be exact, has any moral right to allow itself to be unexplained, misunderstood or publicly distrusted for by its unpopularity it poisons the pond in which we all fish.
Before going into details about the specific roles of the different groups, let us first take a closer look on accountability. This concept is one of the similar functions of the three groups and therefore needs special attention. The performance and costs of schools has generated increasing dissatisfaction which in turn lead to a greater demand for accountability and transparency on the ...Download file to see next pagesRead More
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