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It is branded then name Etisalat (Etisalat, 2013). It is based in the UAE. Currently, it operates in eighteen countries across the Middle East, Asia, and Africa (Etisalat, 2013). It has over six million phone subscribers in the region, symbolizing a market access of over 140%, putting the UAE among the most accessed markets around the world (Etisalat, 2013).