Strategic Finance Management: Gallaher Group Plc Management Case Study
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(4000 words)
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The author states that Gallaher's comprehensive brand portfolio includes Benson & Hedges, Silk Cut, Mayfair, Sovereign, Sobranie, Dorchester, Troika, LD, Memphis, Meine Sorte, Ronson, Blend, Hamlet, Old Holborn, Amber Leaf, and Condor. The Group employs over 11,000 people, with manufacturing plants in Austria, Kazakhstan, Ukraine, and the UK.