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Customer Relationship Management - Case Study Example

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Summary

This paper "Customer Relationship Management" discusses a tool that integrates technologies and business processes to satisfy the needs of the customer (Bose, 2002). This tool has gained importance as competition has intensified due to globalization…

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Subject: Management
Type: Case Study
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 2
Author: isom14

Extract of sample "Customer Relationship Management"

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