Customer Relationship Management in the University - Essay Example

Relationship Management in the relationship management involves all the activities, plans, policies, and technologies that organizations apply to control, assess and verify customers relations. Communication is also applied to enhance the development of sales turn out by improving and building connections with the customers. Therefore, Customer relationship management is often applied in describing business- client association. In my institution, the primary customers are students who depend on lecturers to gain academic knowledge.

Customer relationship management helps the staffs of the university to professionally and competently recognize, classify and attend to the students needs with the resources that are available in the university. The leadership of the university values the relationship between students, lecturers, and staffs. There are frequent meetings that are always held to ensure that emerging issues are solved amicably to avoid problems that may arise between the organization and the students. The university leadership is always keen on the needs of the students and quick decision-making on matters that affect both students and the staffs is always a priority.

The customer relationship management applied in the university provides the opportunity to develop and preserve the relationship between the students and the rest of stakeholders of the university. The application of CRM has made the university to be unique and emerged the best among its competitors. Sharing of helpful information with the students on how the institution can nurture and place us for victory in the coming days is important to all students. The frequent communication with parents concerning students’ performance is also another way that my university implements customer relationship management.

The outcome of the communication has been positive since students are retained while many are recruited. Apart from communicating with parents, the university is also in frequent contact with the alumnae that has enable the institution get donations from different donors, hence the continuous development of the university. The rules and regulations of the University have been given to students to ensure that all students follow the policies of the institution. There are better ways that the university applies in disciplining the students with indiscipline cases; these include counseling and among other friendly measures that do not contradict the laws of the land.