CHECK THESE SAMPLES OF Integrative Customer Relationship Management Program for Royal Mail Group
As we approach the era of globalisation and liberalisation, and the channels of communication become diverse and more consumer friendly, reaching out to the customer is not considered the task of marketing department in isolation.... Now the customer can be reached through the online route, different types of web-services etc.... Market led forces necessitate that the company should come out with a product which appeals to the customer's requirements....
10 Pages
(2500 words)
Essay
Jamsetji Nusserwanji Tata, the founder 'f the Tata group, incorporated the Indian Hotels Company Limited (IHCL) on April 1, 1902, for the ownership and operation 'f the Taj Mahal Hotel, Mumbai.... The Taj group's first hotel, The Taj Mahal Palace & Tower, Mumbai was opened on December 16, 1903.... Recently, at the 2000 Selling Long-Haul magazine Travel Industry Awards, the UK and Irish travel agents have awarded Taj Hotels as the Best Individual Hotel/Hotel group in India/Indian Ocean....
8 Pages
(2000 words)
Assignment
customer loyalty is said to be a most frequently discussed concept of recent years that happens to be most misunderstood too, according to Payne (2002).... Among many other constructs, customer loyalty is used interchangeably with customer repeat purchasing behaviour and customer retention (Hennig-Thurau and Hansen, 2000).... hellip; There is always a reason for customer loyalty, it is believed, which behaviour differs from the one purchase to the next, and are not accidental (Ibid....
21 Pages
(5250 words)
Essay
With this in mind, one of the company executives presented a blueprint for a CRM program for the consideration of top management.... This paper highlights the conditions when a comprehensive CRM program becomes useful even necessary for an organization, what processes aspects should be the focus of this program, its possible risks, and what is the best CRM model a company experiencing a customer relationship problem can adopt.... Management was duly impressed and appointed the executive as a consultant to study and handle the program's implementation....
12 Pages
(3000 words)
Research Paper
The paper "E-loyalty and customer relationship management " states that in general, benchmarking of CRM and e-loyalty of similar companies within the industry could be very useful in keeping up the present standard of the company's CRM and e-loyalty programs.... hellip; Generally, the use of customer relationship management (CRM) and e-loyalty programs enable the company to build a good long-term relationship with its customers.... A lot of online businesses are becoming more customer-oriented with the use of customer relationship management (CRM) and E-loyalty programs....
8 Pages
(2000 words)
Coursework
Throughout the history of customer relationship management, it has been seen that the business people have applied many ways to satisfy their customer.... The paper "Impact of Customer Loyalty program on Customer Perception and Attitude towards Hospitality Brands" highlights that in today's business scenario mainly in the service industry, the loyalty programs are far more effective than that of expensive marketing and advertising campaigns.... The legendary question in the history of business management is how to satisfy customers....
10 Pages
(2500 words)
Research Proposal
This paper analyzes how revenue management and customer relationship management are integrated into the hospitality industry.... Similarly, marketing and its functional areas like Marketing mix, consumer behavior, and customer relationship management are related to Revenue Management (Tranter, Hill and Parker, 2009, p.... The research paper “The Concepts of Revenue management” examines actual interdisciplinary technology relevant to the hotel, restaurant, airline industries etc....
9 Pages
(2250 words)
Research Paper
hellip; An effective ERP system includes a range of features and functional attributes for manufacturing management, accounting, customer relationship management, and Human Resource Management (HRM) of the organizations from manufacturing or service providing business industry.... The different functional areas are described below:Business Services: The service providers are the people who play a vital role in running the RBS group, and keep the technological system of the bank operating....
18 Pages
(4500 words)
Coursework