We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Research Methods (SPSS) - Essay Example

Comments (0) Cite this document
Summary
Business Research Methods I. Literature Review The Theory of Planned Behaviour First proposed by Icek Ajzen in 1985, this theory is in turn based on the earlier Theory of Reasoned Action posited by both Ajzen and Fishbein (1980) in the course of their studies on attitude and behaviour…
Download full paper
GRAB THE BEST PAPER
Business Research Methods (SPSS)
Read TextPreview

Extract of sample
Business Research Methods (SPSS)

Download file to see previous pages... Generally speaking, a course of action that one intends to do will almost always be done (Ajzen and Fishbein 1975). The key addition present in the later Theory of Planned Behaviour as explained by Miller (2005) is that perceived behavioural control now comes into play. The reason behind said addition is that while people may really want to follow through on a certain course of action, they may lack the confidence or control to do so, or are otherwise being held back by other variables – to quote the Bible, ‘the spirit may be willing, but the flesh is weak’. An instance where this comes to play can easily be seen in the case of someone who tries and fails to diet. Only those who are disciplined enough can actually succeed in this endeavour; all too often, it is more likely that the person will eventually succumb to the temptation of bingeing. Clearly in this case, one needs the behavioural control to say ‘no’ to the seeming siren call of the buffet table and to focus on his diet. In other words, it is not just one’s personal attitudes and perceptions that now decide what one is going to do. While these still count for something, and in fact are still the deciding factor in whether or not a certain action will be done, social pressures and one’s sense of control will now count for something as well. In this way, one’s decisions are no longer solely dependent on his own perceptions and feelings on the situation. Instead, one will now take into account how society views the respective choices at hand, and how well he can commit or follow through on a given outcome (Cooke and Sheeran 2004). The latter part is especially important – which is the reason for its addition to the theory in the first place. As mentioned by the aforementioned Bible verse, we may not always follow through on an action that we are inclined towards (Armitage and Conner 2001). Otherwise, for instance, individuals should have been able to instantly follow through on their intent to take a certain course of action. Someone who desired to quit smoking should definitely be able to do so immediately, but may be hampered by doubts on whether or not he will be able to quit – if this happens, he really will not be able to quit. Not only that, but one’s perceived and therefore actual behavioural control can also be swayed by the perceptions and opinions of those around him, which may sometimes manifest, among other things, as peer pressure (Ajzen 1985). As anyone in real life will admit, relatives, friends and coworkers inadvertently sway their decisions in voicing out their own viewpoints on the matter. That said, some of these individuals will have more influence on decisions concerning certain areas; for example, decisions regarding one’s family will of course be influenced most by relatives and family, as they are the ones directly concerned. And consequently, the biggest influence on one’s career moves will be his bosses and colleagues. Social norms, on the other hand, are much more varied, being described by Schulz et al (2007) as being either descriptive or injunctive in nature. Descriptive norms describe the behaviour of a particular group, and include stereotypical statements such as how x out of y people prefer a certain brand, or something similar. Meanwhile, injunctive norms are more subtle, and refer to certain cues or signals about how a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Research Methods (SPSS) Essay Example | Topics and Well Written Essays - 3500 words - 1”, n.d.)
Retrieved from https://studentshare.org/macro-microeconomics/1424590-business-research-methods-spss
(Business Research Methods (SPSS) Essay Example | Topics and Well Written Essays - 3500 Words - 1)
https://studentshare.org/macro-microeconomics/1424590-business-research-methods-spss.
“Business Research Methods (SPSS) Essay Example | Topics and Well Written Essays - 3500 Words - 1”, n.d. https://studentshare.org/macro-microeconomics/1424590-business-research-methods-spss.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business research methods
Sports events include rugby, cricket, swimming, football, water polo and ice hockey. The Group covers besides UK and Europe other countries such as South Africa, Canada and the Far East. Customer focus has been a trend with Sports & Corporate Group Travel for complete satisfaction of its customers worldwide through the company’s customised offerings through sports tours, camps, tournaments and corporate tours and events.
9 Pages(2250 words)Essay
Research Methods
The methods and procedures are described in sufficient detail to permit replication. Included in the discussion are sampling design, measures of the constructs pertinent to the study, the data gathering procedure and the estimation method to be applied in data analysis.
4 Pages(1000 words)Essay
Business Research Methods
Searching of useful information is thus critical element to ensuring organizational success. Organizational research is a process of searching information, oriented towards a basic goal of understanding a phenomenon, may be without concern for the relevance or direct usage of the information being gathered.
12 Pages(3000 words)Essay
Compare and Contrast Research Methods
Learning human behavior and making suggestive moves to find out the reasons behind that behavior is the basic intention of qualitative research methods. For instance to check out the element of loyalty, attachment and affiliation of an individual with a brand can be examined through qualitative research methods (Lewis, Saunders & Thornhill, 2009).
6 Pages(1500 words)Essay
Business research methods
Innovativeness is considered an important part of every organization and it is the key to organizational success. This paper studies the importance of innovative activities made by business organizations and investigates the nature of relation existing between innovative activities and effectiveness.
6 Pages(1500 words)Essay
Research methods for business and management
The task 1 of this paper will be based on the critiques of the research paper including the preciseness of the abstract to the research objectives and what the research discusses, and the adequacy or relevance of the literature used. This task looks at the abstract, the introduction, literature, definition of terms, strengths and limitations, the methodology, and discussion among other aspects of the research.
10 Pages(2500 words)Essay
Compare and Contrast Research Methods
In focus groups, diversity of individuals is the name of the game. Ideas and depiction of thoughts by individuals is the essence of this research method technique. It gives a broad view to check out the position of a certain product or
6 Pages(1500 words)Essay
Research methods for managers
Interpretivism is a methodology that represents the critical thinking of positivism (Karlsoon, 2008, p.62). According to
2 Pages(500 words)Essay
Research methods Quantitative Assessment using SPSS
The relationship between these variables is statistically significant, r(38) = .44, p < .01. There is a strong positive relationship between participant’s overall
3 Pages(750 words)Essay
Research Methods
The questionnaires are sent through email via an online link so that it becomes easy for distribution and analysis. About 100 questionnaires were distributed, which
5 Pages(1250 words)Essay
Let us find you another Essay on topic Business Research Methods (SPSS) for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us