Nobody downloaded yet

Logos in Adverstising - Essay Example

Comments (0) Cite this document
It is evident from the study that the identity is created specifically through the media and ads that are a part of the fashion and which relate to the industry working toward moving into better situations and moments of success on an international basis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Logos in Adverstising
Read TextPreview

Extract of sample "Logos in Adverstising"

Download file to see previous pages The paper tells that the logo that is used with fashion is one of the most important concepts that are used, specifically because it relates not only to the corporate identity but also to fashion statements. The products and the logos which are connected to these become the link to style that is used. The product of fashion then becomes dependent on the brand logo and the relationship which this creates to different consumers. Understanding and evaluating this links creates a stronger understanding of how brand identity can be altered with the fashion statements that are available. The concept of advertising and brand identity has become more important and relevant with the growth of businesses into modern times. It has been found that advertising is not only able to establish a company and the identity which they hold. It also creates a sense of value that is added to the company and the way in which consumers perceive this. Creating a sense of added value leads to a conscious choice of one linking to the identity of the brand, specifically because the mind relates to the brand. The psychological relationship to the brand then continues to develop by creating a relationship to the consumer. If the brand identity is not strong, then the conscious choice of the consumer also focuses on how the product or service won’t be able to provide the best results. For the strong brand identity, is a relationship that the consumer creates that is developed from the belief that the brand is able to provide more value to one’s life, identity and the use of products that are associated with this. ...
As the international brands continue to grow are more distinctions that fashion industries are required to make that help with the recognition of the brand. The image, advertising and the global campaigns that are created need to move across boundaries and focus on creating an international culture that recognizes and relates to the fashion which is established. The use of specific campaigns is one which creates separation from the identity and the celebrities which are used. However, the brand that is used is able to move across boundaries, specifically because it is recognized as the latest fashion statement of the brand, as opposed to a specific culture. As the world and the international concepts become even more established are specific associations with creating a strong identity against competitors and which helps with the recognition of the global consumer (Moore, Fernie, Burt, 919). Relationships of Brand Identity The concept of building a strong brand with fashion for the market is one that is shown through a variety of examples. Brand identity that is used within the international market is one which is identified specifically by creating a relationship with consumers. This moves outside of cultural identity and into attitudes which describe the clothing and fashion and which create a different response within the market. For example, the Hilfiger brand is one which is known to carry specific attributes and styles. Most describe this as couture clothing through the advertisements and brand name which follows this. The styles that follow continue with the overall creation of couture clothing that is recognized with the brand name. By keeping this specific attitude, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Logos in Adverstising Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from
(Logos in Adverstising Essay Example | Topics and Well Written Essays - 3500 Words)
“Logos in Adverstising Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Logos in Adverstising

Reason, Faith and Logos

...? Reason, Faith, and Logos This essay considers the extent that religious faith has anything very significant to fear, or to gain, from the arguments of philosophers. Within this context of investigation the essay traces the interaction and clash of faith and reason from a variety of historical epochs. Specifically, Greek antiquity, the Christian tradition, Renaissance and Enlightenment thought, Hegel and Descartes, Existentialism and Pragmatism are considered. The research argues that while much of the rationality and conclusions reached in these historical investigations have since been discarded by contemporary thinkers one recognizes that in many instances faith-based investigation into god and reasoning have been...
12 Pages(3000 words)Essay

Reason, Faith and Logos

...? Reason, Faith and Logos Total Number of Words: 2,000 Introduction Hillar (1998) mentioned that the Greek word “logos” is commonly used in the studyof philosophy and religion. Since the term “logos” is applicable to philosophical and theological theories, logos could mean a lot of different thing to different people. In order to explore the real meaning and nature of logos, this study aims to compare and contrast the competing philosophical and theological point-of-view of Boyarin (2001) and Hillar (1998). To give the readers a better understanding with regards to the different philosophical and theological views with regards to the nature of...
8 Pages(2000 words)Essay

Ethos,Logos, and Pathos

...Ethos, Logos and Pathos Roll No: Teacher: 30th October 2008 Describe your understanding of ethos, logos, and pathos with respect to the rhetorical triangle. Provide at least two specific examples of how ethos, logs, and pathos affect decisions in a communication situation. Aristotle introduces the concept of three main types to be used in oratory studies, which are ethos, logos and pathos. They are Greek words. According to Aristotelian concept, when a person gives some arguments and these arguments are innovated then that person should have some reasons for it and this called ethos. As far as emotion is concerned in terms of any discussion, it is called pathos. When a person or many...
2 Pages(500 words)Essay

Trademark logos

...World Intellectual Property Organization has opined that “Any sign, or any combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings, shall be capable of constituting a trademark.” (WIPO, 2003). The trade marks and logos may include a vivid and wide choice of words, letters, numerals or figures. This can include symbols and two dimensional representations of goods, colored marks, three-dimensional signs, audible signs, and even distinctive smells (WIPO, 2003). The rule that is generic in this context is that the trade marks must not be descriptive or deceptive. While considering the importance of logos and trademarks, the most important factor is that serves... in...
8 Pages(2000 words)Essay

Pathos, Ethos, and Logos

...As the increasing number of human trafficking, LaShawn R. Jefferson, Executive Director of Women’s Right Division, wrote a letter directed to the Secretary of State Colin Powell to discuss his concern about the U.S. State Department’s third annual Trafficking in Persons Report, which has the potential to decrease human trafficking, has become less and less effective (Jefferson). Furthermore, Jefferson argues the absence of the government’s anticipation has increased the amount of human trafficking. Consequently, he asks the government to raise their concern to this problem. In his letter, Jefferson uses Pathos, Ethos, and Logos to argue his point of view. This is a strong, well-written letter. Pathos is used by pointing...
2 Pages(500 words)Essay

Ethos, Pathos and Logos

...Ethos, Pathos and Logos When writing any paper, every has a specific audience that he targets to communicate to and deliver a certain message. This paper on alcoholism tries to persuade the audience through Ethos, pathos and Logos that that the ideas written there in are valid. Ethos convince by the kind of character of the author. The kind of writing in this paper “Alcoholism” can tell you that the writer is a caring person. The flow in this writing begins in stating the problem at hand, which is alcoholism and its impact in our society. The rest of the writing describes different ways to alleviate the problem and the conclusion of this paper is a recommendation or a reaction towards this discussion....
1 Pages(250 words)Essay

Ethos pathos and logos

... 27 August Ethos, Pathos, and Logos To establish ethos in the presentation, I shall reserve the initial few slides to introduce myself to the audience not just as a student, but as an individual who is concerned about the health and well-being of everybody in the school. I shall reflect my personal thoughts about the potential ways in which obesity affects one’s life, the physical, psychological, and social effects of consuming healthy foods on one’s life as a human being in general and as a student in particular. I would specifically mention that my father is a nutritionist and I have been consuming healthy foods for a long time since my very early childhood so that the audience knows that what I am saying is not just theory... but a...
1 Pages(250 words)Essay

Ethos, Logos, Pathos

...Ethos, Logos and Pathos Ethos, Logos and Pathos Braet (1992) asserts that whilst giving speeches, people employ the use of different argumentation theories for the purposes of developing relevant and specific concepts. On this basis, Aristotle argues that through ethos, logos, and pathos, speech creators always ensure that they appeal to audience. In a bid to establish a deeper understanding of ethos, logos, and pathos, the following paper uses speech delivered by Martin Luther King, “I have a dream”. Notably, Braet (1992) confirms that Martin Luther King delivered powerful speeches during the ancient time. In his speech “I have a dream”, he stated firmly that all men...
1 Pages(250 words)Assignment


...Executive Summary 23 year old Katie Clarke with a degree in new media needs to decide between having a business venture and pursuing graduated education. She really wants to start the business though. Customization of products to the customers differentiated Bullet from its competitors and increased customers’ loyalty. Creating the logos is difficult. Stock images of the engraving hardware do not provide any competitive advantage, so Katie decides to establish her own business of making the custom image files. Katie needs to make a substantial investment to do all sales and production digitally. The e-commerce business expands the consumer market beyond local. Katie is anticipating a huge opportunity of making money and is quite... Summary...
1 Pages(250 words)Case Study

Pathos Ethos, Logos

...Lecturer This paper will be seeking to identify the Ethos, Logos and Pathos based on the story “Little Girls or Little Women? The Disney Princess Effect, written by Stephanie Hanes”. The essay was written by the author with the aim of discussing the different cultures that girls have gotten used and which they emulate. The author has incorporated the testimonials from other people who have issues similar to hers in regards to the way the girls view their bodily image. The author presents an insight that shows how much input is placed in “looking good” as girls start to get worried of their appearances at a very early stage in the childhood development. The author places the blame on the Disney Princess franchise that has...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Logos in Adverstising for FREE!

Contact Us