Maintaining the Music Business while Introducing iPhone and Apple TV - Essay Example

Maintaining the Music Business while Introducing iPhone and Apple TV Apple also faces challenge in maintaining its core competencies relationship building, marketing, innovation, and brand management - as it moves on controlling the broader range of products and oversees wider markets. Wider customer base and new rivals brings on much variety of strengths and strategies. The entertainment and technology in itself are constantly updating. It is even uncertain that the Apple could bring on innovative design campaign for its brand reputation or launch new products or give out technological breakthroughs that will attract wider enjoyers.

Moreover, the company’s products rather than depending upon the internally developed software and hardware depends on the ability to safe the media contents. Apple’s growth and success balancing stakeholder demands has even been facing problems. At times managing the clashing expectations of suppliers, partners, customers, investors, legal/governmental entities, and others put greater amount of stress on Apple's management team. Moreover the company is dependent upon its vision, Job’s charisma, relationship-building skill and mass communication put the Apple in to at risk in case of improper succession planning and the likewise non-proficiencies.

An appropriate set of goals written and strived for would help ensure that Apple Computer remain updated with its current position in the market or otherwise. Apple success strategy also ensures steps are taken for copyrights infringement. http://www.apple.com/legal/trademark/claimsofcopyright.html A healthy way to obtain customer satisfaction and ensure constant growth for the company would be to make use of following dimensions: Dimensions for Success Financial Performance Measures: Cash Ratio - ( Cash Input over Cash Output comparison) Sales Ratio - (sales per 100 customers) N.

P Ratio - (Net Profit on sales) Gearing Ratio - (Long Term Debt to Shareholders Equity) Stock Turnover Ratio - (Inventory to Cost of Goods Sold) Creditor turnover - ( Creditors to Cost of Goods Sold) Debtor turnover - (Debtors to Accounts Receivable) P.E Ratio - (Market Price to Earnings Per Share) MPS - (Market Price per Share) Non-Financial Performance Measures/ (strength and weakness analysis through internal factors) Product life Cycle (stages through which a product moves) Labor Turnover (refers to movement of employees in and out) Analysis of stock-outs (out of stock events) Complaints re manuals