The report will take into consideration one particular SBU of Apple, i.e., personal computers. With the discovery of personal computers, the industry which once had very less large companies and with expensive products, now have many manufacturers with millions of customers in the country of United States…
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Liquidity Ratio Initially, the liquidity ratio for Apple needs to be evaluated. This ratio determines the company’s capacity to pay short-term debts2 The formula for calculating the liquidity ratio is current assets divided by current liabilities. 2010 (in USD) (numbers in thousands) 2009 (in USD) (numbers in thousands) Current Assets 43,927,000 31,555,000 Current Liabilities 23,795,000 11,506,000 Liquidity Ratio 1.84 2.74 Working Capital 20,132,000 20,049,000 In the above table, working capital has also been calculated which has been obtained by subtracting current assets by current liabilities. The table depicts that Apple Inc has positive working capital and this shows that Apple has the capability to pay their debts3 Debt-to-Equity Ratio 2010 (in USD) (numbers in thousands) 2009 (in USD) (numbers in thousands) Total Liabilities 32,076,000 15,861,000 Shareholders’ Equity 54,666,000 31,640,000 Debt to Equity Ratio 0.58 0.50 When there is high debt to equity ratio, it generally indicates high amount of debt utilised by the company in order to finance its operation. It is evident from the above result that Apple has low debt to equity ratio and thereby its assets are financed by means of shareholders equity instead of long term debts4 Net Profit Margin Ratio 2010 (September) (in USD) (numbers in thousands) 2009 (September) (in USD) (numbers in thousands) Net Income 14,013,000 8,235,000 Net Sales 65,225,000 42,905,000 Net profit Margin Ratio 21% 19% A strong net profit margin is one factor that can effectively control the cost of the organisation and show the operational efficiency. It has been found that there has been significant improvement in the net profit margin ratio of Apple in comparison...
The intention of this study is Apple Inc that was previously known as Apple Computers. It is a multinational corporation with its headquarters in United States of America. The main business of the company has been to market and create consumer electronics, personal computers and to market consumer electronics. The company has four main divisions in which the company operates. It had been reorganised in the year 1988 as Apple USA, Apple Europe along with Apple Pacific and Apple Products. The various strategic business units of the company are portable digital music players, media devices, peripherals, third-party digital contents as well as applications. Its numerous products and services consist of Macintosh Computers, iPads, iPhones, iPod, Apple, Xserve and Apple TV, service as well as support systems. It can be stated that Apple Inc has been capable of achieving great success since last few years because of the methods and the procedures used for marketing its products. In addition to these, the company’s strategy also consist of expansion of its distribution channels so that it can reach more and more number of customers effectively and therefore provide the customers with goods which are of high quality and also offer after-sales services to them. Apple Inc. received great success from numerous products such as iPhones, iPods as well as iTunes. The communication strategy followed by the company is quite simple, clear, clever and sober. It makes use of TV advertisements, prints advertisements as well as online advertisements in order to lure the customers
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(APPLE INCORPORATED Essay Example | Topics and Well Written Essays - 3000 Words)
“APPLE INCORPORATED Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1392885-apple-incorporated.
Apple Incorporated is among of these corporations and its efforts are always in line with how it could stand as the market leader in its industry. When it comes to innovation, product differentiation and other related marketing strategies, Apple always has something significant to share.
The discussion will attempt to address the primary question framed as follows: Are all products and services equal to Apple? If not what are the key pieces? What should Apple do to make the iPad a success both in the marketplace and on the income statement? The researcher will use his entire toolkit, especially the financials, to support his decision.
Based on this definition, it is implied that operations management is about integrating useful activities in an organisation that will create substantial output for the end customers by using all essential inputs. This only implies that an organisation will need to understand further the needs of customers in order to substantially give enough time on which of the company’s essential inputs need to be combined to come up with an effective and efficient output.
Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments.
The company is good at stimulating needs for its product offerings which is one of the reasons why it is one of those leading in its industry when it comes to differentiation strategy. Apple Incorporated started to create its name in its industry by competing with IBM’s personal computing product lines.
The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted to its being able to work out for its competitive advantage and that is to create a need for its offerings. The ultimate goal of Apple Incorporated is to dominate in the competition and become a cut above the other.
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store" (Apple Computer, Inc.)
It is important to consider that Apple Incorporated is highly recognized by its logo, which is designed with a bite. The picture of an apple in this logo makes a difference as compared to common image of an ordinary apple. Today, seeing a logo with a striking image of
In fact, the loyalty of customers was gained by Apple Inc. from many years and they will stay with the Apple Incorporated Products in future also.
Google: the business reproduction model of Google mainly spotlights the
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