5. Business Strategy Report - Apple iPhone 6/6+ Case study - Assignment Example

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which has now become a multination technological company operating in 6 segments across the globe was founded in the year 1976 by three college students. Apple was founded by Jobs, Wayne and Wozniac in the year 1976 in the garage of the home of Paul and Clara jobs…
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5. Business Strategy Report - Apple iPhone 6/6+ Case study
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Download file to see previous pages The company is specially known for the innovation in design and its aesthetically designed products. In the following pages of the report the focus will be on to understand the strategic position of the company and its products through the application of several models. In this particular report several strategic models would be applied to the company in order to understand about the business of the company. There are several products that the company manufactures and for this particular report the focus will be on iPhone 6/6+. During the course of the report the strategic group mapping will be applied to understand about the strategic position of the company. Bowman’s Strategic clock will also be applied for the study. The external environment of the company shall be studied using PESTEL and Porter’s 5 forces. The analyses will next focus on the value chain of the company and a resource audit will be also being done on the company. The analyses will try to find out the answer to the question of how is apple able to create value for the customers through this particular product. The final section of the report focussed on the analysis of sustainability of the strategic position of the company.
Porter’s generic strategy gives different business strategies that can be used by the businesses in the real world. The four segments of the porter’s generic strategy are low cost strategy, differentiation, Cost focus strategy and focus group differentiation strategy (Magretta, 2013). Apple has always launched that have found a loyal fan following with a particular segment of customers (Porter, 2008). This particular segment of customers can be said to be brand loyal customers of Apple (Keller, 2008). The brand loyal customers of Apple can go to any extent to purchase product of the company.
The company only target a specific group of customers who can be said ...Download file to see next pagesRead More
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