Apple Computer - Maintaining the Music Business While Introducing iPhone and Apple TV - Essay Example

?Apple Computer Inc Maintaining the Music Business while introducing iPhone and Apple TV Teacher's Challenges Apple has always been a key member of the technology world since the 1980's. It has mostly, if not always, surpassed the expectations of its customers, employee's and most importantly its industrial rivals. In order to stay in the era of micro chips, Apple's most fearing challenge is their competitors. With the increase in the pace of the technology and new competition emerging on daily basis, Apple has to look for a way into the hearts of its customers. They have to make their move inch perfect for them not to derail the company’s reputation or to lessen the net profit it generates per annum. As it’s said that, to reach your goal is easy, but to maintain and to stay at the top spot is the difficult part. This phenomenon is applied here as well. For Apple to remain at the top among its competition rivals, it has to have the will to serve the public, the urge and the enthusiasm to make its customers happy and competitors astonished. The company needs to have its administration disciplined. Their innovative ideas should point to the right direction, that is, their ideas should be attractive for the customers. Their marketing team should work out with all their heart to make the company successful and most importantly they should have a healthy relationship with everyone. With ever diversifying base of interaction the companies’ toughest challenge would be to focus on their customers and to meet the demands of the stakeholders. There could pop up scenarios where the expectations of customers and stakeholders differ and that is the phase, the management has to be ever ready for. (Owen W Linzmayer, 1999) Success Criteria Stableness in the technological and financial department, by applying key strategic moves and by grabbing the possible opportunities, Apple can always move towards the ladders of success. Some of the marked criteria that could lead them to win the race include the quality of the product, income and profit, advertisement, prices of the product, the research and thinking process, introduction of new and innovative products and the training put in to getting all these results in the favor of the company. Environmental Factors For a company to run effectively, the internal and external structure has a strong say in the output generated by the company. The resources and capabilities of an organization are put together for the welfare of the company and for the ones who follow their products. The assessments give a clear vision of the companies’ competencies and support the implementation procedure till the end product has been manufactured. Some of Apple's key competencies include their marketing blend, their innovative ideas that can further be put through to make eye catching and user friendly products and their working relationships with other co related companies. Some of the strengths the company enjoys include the largest share in the market of one of their launched product. The iPod that has been uncovered by Apple has a 70% market share with its closest rival at 8%. The iPod has been a huge boost for the company in making profit. Their sales have risen and jumped their expectations. This has prompted the employers to work with more agility and has led them to show case their creativity and marketing skills. The management has been able to grab strong hold on the financial condition of the company with income, sales and profit constantly increasing. This preferable scenario has led them to erase their debts and has encouraged them to reduce the prices of the products so that they can be in reach of every person. Strategy Apple's strategy revolves around the company’s ability to make their operating systems and different applications that are unique in their usage and appearance. They take the first step by designing a product that produces vigour in the customers’ minds and attracts them to buy that product. Their appealing designs and user friendly operations add to the sale and purchase of their innovative products. While their counter parts get amazed and thrilled by the unorthodox designs and try to imitate and copy Apple's new brand in the market that is the moment where the company surpasses its rivals psychologically. Apple doesn't stop there and doesn't put its ideas to a halt, rather, they keep working on new ideas and try to launch their newly created product at the right time that gives them the maximum income from their beloved customers and keeps them at all times one step ahead of their competitors.(M J Gibbs, 1990) Furthermore, the company tries to penetrate in different product categories. They just don't get stick to one operation or product, rather they move from one strategy to another after compassing the first one. Its example can be clearly seen that the company after breaking records in the distribution of music hopes to do even better in the field of video and mobile phone connectivity. Another way because of which the company has made millions is because their management has been wise enough to understand their competitors are here to challenge them so to make them dumbfounded, Apple occasionally launches multiple products. They are not dependant on single product. This strategy greatly lessons the purchase of other branded products and multiplies the sales of the products launched by Apple. Moreover, Apple has been able to stay in a good relationship with its suppliers. They have been able to diversify their market share to greater extent as compared to other companies. This phenomenon has helped them in getting the share from a globally renowned market. Their affiliations and contracts with other popular brand names have opened the gates of success for them in the current era. Recommendations The companies diversity in its products, the surprising element for their customers, the marketing strategies, the internal managerial system and the healthy working relationship constitute to some of the key points which will either make Apple reach the zenith or will sink it into the ocean. In order to excel the companies’ income, Apple will have to work on its strength that is there expertise in launching such products that aren't visualized by a lay man. Their element of surprise and their ability to mobilize their products has had a great impact on their sales. (Gergely Janko, 2009) For this purpose they should constantly upgrade the design of their existing products so that it works as a coolant for the customers’ eyes and they stay in touch of that product for a longer period of time which will eventually increase their sales. Apple will also have to invest constantly on research and development for launching new stuff in market. They will have to join their thinking Brauns to compete on a regular basis with their opposite numbers. Furthermore, they will have to set their sights on improving and enhancing security, image and quality of the product. This act will certainly be more penetrative among the customers and the appeal of that product will enlighten the company’s management. Another recommendation that could prove beneficial for the company is that they should provide the customers with high quality sales and post sale experience. For regular customers, they should launch a membership card that will help them secure the customers for a longer period of time and will encourage them to grab a larger share of the market. The membership card will also give the company the opportunity to carry out surveys so that they could know about what their customers want and what they expect from them. This technique will certainly open the doors of new ideas and more input will be provided by the customers itself. References Owen W Linzmayer, Apple confidential: the real story of Apple Computer, Inc, San Francisco, Calif.: No Starch Press, 1999. M J Gibbs, Apple Computer Inc.: new product introduction, Boston: Harvard Business School Pub. Corp, 1990. Gergely Janko, The marketing of Apple Inc.: a success story analyzed in a traditional marketing model, Saarbrucken: VDM, Verlag Dr. Muller, 2009 Read More