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Apple Computer Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV - Essay Example

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Apple Computer Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Date: Challenges Apple has always been a key member of the technology world since the 1980's. It has mostly, if not always, surpassed the expectations of its customers, employee's and most importantly its industrial rivals…
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Apple Computer Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV
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Download file to see previous pages As it’s said that, to reach your goal is easy, but to maintain and to stay at the top spot is the difficult part. This phenomenon is applied here as well. For Apple to remain at the top among its competition rivals, it has to have the will to serve the public, the urge and the enthusiasm to make its customers happy and competitors astonished. The company needs to have its administration disciplined. Their innovative ideas should point to the right direction, that is, their ideas should be attractive for the customers. Their marketing team should work out with all their heart to make the company successful and most importantly they should have a healthy relationship with everyone. With ever diversifying base of interaction the companies’ toughest challenge would be to focus on their customers and to meet the demands of the stakeholders. There could pop up scenarios where the expectations of customers and stakeholders differ and that is the phase, the management has to be ever ready for. (Owen W Linzmayer, 1999) Success Criteria Stableness in the technological and financial department, by applying key strategic moves and by grabbing the possible opportunities, Apple can always move towards the ladders of success. Some of the marked criteria that could lead them to win the race include the quality of the product, income and profit, advertisement, prices of the product, the research and thinking process, introduction of new and innovative products and the training put in to getting all these results in the favor of the company. Environmental Factors For a company to run effectively, the internal and external structure has a strong say in the output generated by the company. The resources and capabilities of an organization are put together for the welfare of the company and for the ones who follow their products. The assessments give a clear vision of the companies’ competencies and support the implementation procedure till the end product has been manufactured. Some of Apple's key competencies include their marketing blend, their innovative ideas that can further be put through to make eye catching and user friendly products and their working relationships with other co related companies. Some of the strengths the company enjoys include the largest share in the market of one of their launched product. The iPod that has been uncovered by Apple has a 70% market share with its closest rival at 8%. The iPod has been a huge boost for the company in making profit. Their sales have risen and jumped their expectations. This has prompted the employers to work with more agility and has led them to show case their creativity and marketing skills. The management has been able to grab strong hold on the financial condition of the company with income, sales and profit constantly increasing. This preferable scenario has led them to erase their debts and has encouraged them to reduce the prices of the products so that they can be in reach of every person. Strategy Apple's strategy revolves around the company’s ability to make their operating systems and different applications that are unique in their usage and appearance. They take the first step by designing a product that produces vigour in the customers’ minds and attracts them to buy that product. Their appealing ...Download file to see next pagesRead More
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