In today’s world companies have a very important task of managing and sharing relevant information to gain maximum competitive advantages. Some companies however find it hard to manage this information and…
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The scenario has now changed as most managers understand the need to maintain a strategic grip on the information a company receives and disseminates. They can then use this information in not only managing the internal processes but also control external factors such as share price and market perceptions.
There is a very important link between the trends of information leaked and corporate success. The main factor for the success of any business is sales. This is because the primary aim of doing business for every organization is to earn a profit. There are two primary ways to increase over all monetary value of profit. The first way is to increase the gross profit margin on the products being offered in the market. This is the more difficult way for some products and at the end of the day it comes down to strategy. The product life cycle for example is major contributor to the decision of choosing the strategy of trying to increase gross margin. Products in the mature stage of their life cycle for example require extensive marketing efforts to increase gross margins. On the other hand products in introductory stage find it much easier to charge higher gross margins. The bulk of products being offered in the market are in mature stage of their product life cycle, so the question arises as how to increase their profits? Even if extensive marketing efforts are undertaken they would although drive up sales but are much costly themselves. The alternative strategy is increasing the amount of sales rather than gross profit margin. There are many different ways of increasing sales none of which are easy to implement. Moreover most methods are replicable e.g. IBM moves its focus from Asia to cheaper markets of Africa. If we look at this example it would be very easy for competitors of IBM such as DELL and Compaq to target Africa as well. The point here is that driving up sales in a mature market
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Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments.
Presently, the company has its operations in the Americas, Europe, Africa, Middle East and Japan. In addition, as Marino, Hattaway and Jackson (2000) report, there are retail Apple Stores in US, Italy, Japan, Canada and UK. In the year 2009, the company announced a net quarterly profit of $ 1.23 million.
Apple was founded in the year 1976, the company did face its share of turmoil but it recovered swiftly and there has been no looking back ever since. This paper will shed light upon important factors like the evolution of the industry structure, the nature of sustained competitive advantage, the timing of strategic moves and so on.
The American multinational corporation; Apple Inc. is known for its hardware products that includes the iPod, the iPhone and the iPad. The company started with just personal computers and with the passage of time, the company expanded to provide its customers with its own operating system (Mac OS).
One of the major aspects that make the company to be a market leader is production of wide range of quality brands that meet the needs of its global consumers. Some of the top brands that the company is known for production include iPhone Smartphone, iPod tablet computer, iPad tablet, iPad 2, Pad with Retina display, Apple TV and recently the iWatch.
This idea failed miserably and thousands of Apple computers were recalled subsequently after customers' complaints. This resulted in negative publicity for the company. Apple manufactured Macintosh in 1980s which saw some success but due to its close architecture, the machine was not successful to outperform the competitors, IBM and Microsoft, who had opened up their design and were compatible to almost everything.
Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store" (Apple Computer, Inc.)
Although there was demand, the customers were not satisfied since the company lacked the major parts in the system. The sales team was blamed for this disaster but it was the lack of a good supply chain practice that led to this. The company then realized this and adopted a better supply chain management (SCM) policy.
They are rather popular and effective on the computer and software market, but there is some critic about it. It is possible to say that Apple Computer had vertically integrated business model. In addition to that the corporation often refuses to operate open standards while using original Macintosh.
Applications of organisatinal behaviour and the effective management of human resources are upon the nature of the industry, and its culture and climate.
In Apple culture is reinforced through the system of rites and rituals, patterns of communication, the informal organisation, expected patterns of behaviour and perceptions of the psychological contract.
5 Pages(1250 words)Essay
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