Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Apples Competitive Strategy - Case Study Example

Comments (0) Cite this document
 This essay "Apple’s Competitive Strategy" describes the competition based on quality and price. Apple ranks first in quality, but its prices are higher. Revising the pricing strategy will ensure that Apple remains the top company for a longer time…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Apples Competitive Strategy
Read TextPreview

Extract of sample "Apples Competitive Strategy"

Download file to see previous pages The competitive strategies that a company employs determine the success or failure of an enterprise. The company uses Porters’ generic strategies to wade through the competitive market.
Apple uses three generic strategies to compete effectively. The strategies include a broad differentiation strategy, best cost provider, and a focus market strategy. Apple differentiates its products from others in terms of design, unique features such as having its unique operating system, and quality of products (Hamilton &Webster, 2012). In addition, the company offers unique online services for its device users. By so doing, the company products are differentiable from others in the market. The uniqueness of the products in both operational experience, durability and support services have a positive impact on the demand for Apple products worldwide, thus edging out close competitors.
Apple is concerned about offering products that offer the greatest value for money. The best-cost provider strategy ensures that Apple customers pay higher prices for high-quality products and after-sales services. Apple specializes in the manufacture of high-quality products that are feature-rich, and coincide with customers’ expectations. The company manufactures gadgets that appeal to a specific market in both features and price. The premium pricing strategy assists the company is concentrating on a narrower market since the returns are higher in the high price narrow market than a large low-price market. Apple’s strategy aims at maximizing profits rather than having a wider market share.
As noted above, Apple is more concerned with profits as opposed to a wider market share. The company specializes in a small focus market that is mainly comprised of high-income earners. The company endeavors to provide the market with the best products and services to lock them in to become loyal customers.   ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Apples Competitive Strategy Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Apples Competitive Strategy Case Study Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Apples Competitive Strategy Case Study Example | Topics and Well Written Essays - 1250 Words)
Apples Competitive Strategy Case Study Example | Topics and Well Written Essays - 1250 Words.
“Apples Competitive Strategy Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Apples Competitive Strategy

Apples pricing strategy

...?Apples pricing strategy Without a doubt, Apple is premium brand that continues to dominate in its competitive market. With innovative products such the Iphone, Macbook and the IPAD, a clever pricing strategy is essential for its success. It can be safely sad that no company is recession proof. However, after carefully analyzing this issue, it is safe to say that Apple should continue to price its products at a very high level for numerous reasons. One of the key reasons why Apple should continue to price its products high is due to the fact that Apple’s technology is ten years ahead of the technological...
1 Pages(250 words)Essay

Competitive Strategy

...?Competitive strategy: Films and the Internet One of the most important characteristics of the Internet, which makes it a very attractive trading platform, is that technology allows for the collection of consumer behavior, attitudes and profiles in an efficient, speedy and organized manner. For example, when one purchases a movie in, the purchase process and purchase behavior is recorded, stored and analyzed. Usually, this is done by a sophisticated database management system that accomplishes the task of data mining at a blink of an eye. The offshoot is that film companies or online retail sites such as can afford to analyze each consumer data and provide specific services and...
1 Pages(250 words)Essay

APPLEs Innovation Strategy

...?APPLE’s Innovation Strategy APPLE has been known as the world’s leading innovative company that has been introducing newer products in short time like iPhone, iPod, iPad, iTunes, and much more, with no competitor beating its innovation. Apple believes in innovation in its products and business models lead by an exemplary creative leadership of Steve Jobs. Apple empowers its workforce in bringing forward new ideas and innovative strategies with which it is able to produce such items that are unbeatable. The company has been able to bring together its employees, consumers, partners, providers and suppliers on such a platform where they...
1 Pages(250 words)Essay

Competitive Strategy

...residents. Sainsbury is another major competitor with over 71% access to UK customers, which makes it command a sizeable local market. However, Waitrose has an added advantage to counter such competition in having differentiated products and services, and focusing more on specific needs of the market, in addition to the advantage of controlling the prestigious market around London. Moreover, John Lewis has a greater advantage in that the company has a strategy of working directly with farmers in developing farm products and in researching on the best methods to farm alongside the UK government. This is the greatest advantage that the chain has over Tesco and the other major competitors. Bargaining power...
17 Pages(4250 words)Assignment

Competitive Strategy

...?Competitive Strategy College: Competitive Strategy Samsung Company is one of the multinational companies that have successfully managed to push its business operations in the international market. Recently, the company expanded its electronic business operations in Turkey and has since then engaged in an extraneous competition that has threatened to undermine its survival in this new business environment. Microsoft and Arcelik are among the companies that Samsung has to compete with in order to overcome business challenges that are severe in a new market. Samsung has capitalized its investment in electronic sales, particularly in rolling out its mobile, computer and tablet hardware. On the other hand, Microsoft and Arcelik engage... from...
3 Pages(750 words)Research Paper

Competitive Strategy

...SUMMARY REPORT In brief it is clear that the main strategic issues facing the company fall under 3 headings Maintaining Market Leadership: There is no doubt that in this fast moving market, the organization will need to continue innovation in order to maintain its market leadership. Alongside this, the company needs to consider opening its own factory in China. This will ameliorate some of the costs of producing in Europe and the USA, where the laws on minimum wages and employee rights make those regions increasingly unattractive from an investment point of view. In the USA and Europe we have endured poor performance from key distributors. It will also be necessary to strengthen our intellectual property rights protection... REPORT In...
2 Pages(500 words)Essay

Global Competitive Strategy in the Delhaize Group

...Global Competitive Strategy Introduction: The Delhaize Group is a transnational food marketing company with its Head-quarters in Belgium. It is a successful business group in world food retailing industry. An analysis of global or transnational strategic management of Delhaize Group would provide an overview regarding global strategies that are adopted by the business firms in the present global business environment. “Delhaize Groups sales network also includes other store formats, such as proximity stores and specialty stores.” (Delhaize Group: Company Information, 1). Global/ Transnational strategic management of Delhaize group: The Delhaize group’s business strategy is mainly focused on food retailing through supermarkets... . Their...
11 Pages(2750 words)Case Study

Current Strategy of Apple & its Competitive Advantage

...Case study report on Apple Table of Contents Introduction 2 Current strategy of Apple & its competitive advantage 2 Findings of the research 4 Key strategic issues 4 Options available to Apple 5 Recommendation 7 Reference 9 Appendix 10 1.Research 10 1.1 Research methodology: 10 1.2 External research 10 1.3 Inter analysis of Apple: 14 Introduction The players operating in the information technology sector are engaged in an incessant competition with each other. This requires them to modify and redefine their corporate strategy so as to gain competitive position in the global market. With time, the computer manufacturing companies not only enhanced the product portfolio but also introduced a variety of products and services to cater...
6 Pages(1500 words)Case Study

Apples directional strategy

...Apple’s Directional Strategy In considering the Apple SWOT analysis it’s clear there are is a strong directional strategy the company can adopt. While the organization has recently suffered the setback of the death of company founder and CEO Steve Jobs, there remain a strong number of organizational elements in place to ensure the corporation continues its growth and success. Currently sales of the Apple iPad and iPod devices have constituted powerful company strengths and present a strong means of innovation. Indeed, Apple’s innovate processes coupled with its brand function as the company’s driving force. In advancing through future...
1 Pages(250 words)Essay

Apples Business Strategy

...Apple’s Business Strategy Company Background Apple, Inc. (hereafter referred to as Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players. It sells a broad range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The more popular among Apple’s products are the iPhone, iPad, Mac, iPod, Apple TV, the iOS and OS X operating systems, iCloud, digital content and applications via iTunes Store, App Store, iBookstore and Mac App Store. Apple’s products and services are available worldwide through retail and online stores, by direct sales force, and by third party cellular network carriers... ,...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Apples Competitive Strategy for FREE!

Contact Us