Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Models for Strategic Planning - Essay Example

Comments (0) Cite this document
is the largest technology company in the world, as justified by sales revenues compared to competition in this industry. Apple provides a diverse variety of products targeted at consumers and business leaders, including the much-heralded iPhone, the Mac personal…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Models for Strategic Planning
Read TextPreview

Extract of sample "Models for Strategic Planning"

Strategic Planning and Apple, Inc. BY YOU YOUR SCHOOL INFO HERE HERE Strategic Planning and Apple, Inc. Apple Inc. is the largest technology company in the world, as justified by sales revenues compared to competition in this industry. Apple provides a diverse variety of products targeted at consumers and business leaders, including the much-heralded iPhone, the Mac personal computer, and a variety of Internet-capable devices. Apple positions itself among competition by focusing on branding as a differentiation tool. The company’s brand personality is about imagination, lifestyle, passion, and hopes (Robinson, 2009). This consumer-centric model of business has given Apple a great deal of brand loyalty by important target markets as the company is able to develop meaningful and lasting interpersonal relationships with consumers (Goodson, 2011).
The first strategic management model relevant to Apple, Inc. is Porter’s Five Forces model, a template by which an organization is able to understand the external market and the various threats that will impede or enhance future strategic success. This model recognizes five distinct threats, including threat of new competitive entrants, the level of bargaining power of consumers and suppliers, the degree of competitive rivalry in an industry, and threat of substitutes (see Appendix A). Apple utilizes this strategic management model to understand whether switching costs for consumers are high or low, which can lead to revenue declines when consumers select competing products (Porter, 2012). This model of strategic management allows the organizational leadership to examine whether new competitors in this industry will potentially seize market share and also serves as a template to observe the competitive marketing strategies being undertaken by main competitors.
The Ansoff Matrix is a four-quadrant strategic management model that identifies opportunities for strategic market growth, including diversification, new market penetration, product development and market development (see Appendix A). This model is largely used to identify risks, allowing the business leaders to recognize where the organization is currently positioned and how it should expand to achieve the most effective revenue growth and competitive advantage. By understanding how to position the business for effective market growth, this model ensures proper allocation of financial and human capital resources in one quadrant area most likely to lead to profit gains.
Both the Ansoff Matrix and Porter’s Strategic Management model recognize the importance of understanding the external market and competition to achieve strategic results. Both identify competitive risks to the business which is critical for establishing an appropriate marketing branding strategy needed to differentiate in saturated markets. These models are quite different, as well, as Porter focuses on competitive factors while the Ansoff Matrix takes into consideration many more important environmental factors not necessarily related to consumers and partners in the value network.
In this environment where there are many competitors, such as Dell and Hewlett Packard, it is important to conduct routine analyses of branding strategies and promotions to determine how best to outperform competition strategically. Apple currently uses a premiumization strategy, positioning the business in the minds of consumers and B2B customers as a quality leader. When a company is able to position as an exclusive brand, it allows the business to charge premium prices (Chaudhuri & Holbrook, 2001). These models illustrated the complex dynamics of competitive behavior in the technology industry and the many factors related to consumers, suppliers, marketing, and business development that can be impeded by externalized forces. Both models are appropriate for Apple as this business must consider the attitudes and values of consumer markets, adopt a consumer-centric relationship program, and also consider the potential risks of business expansion in certain areas or markets.
Chaudhuri, A. & Holbrook, M. (2001). The Chain of Effects from Brand Trust and Brand
Affect to Brand Performance: The role of brand loyalty, Journal of Marketing, 65(2),
pp. 81-93.
Goodson, Scott. (2011). Is Brand Loyalty the Core to Apple’s Success?, Forbes Magazine.
Retrieved December 11, 2012 from
Porter, M. (2012). Porter’s Five Forces: A Model for Industry Analysis. Retrieved December
12, 2012 from
Robinson, P. (2009). Apple’s Marketing Strategy, Marketing Minds. Retrieved December 12,
2012 from
Appendix A: Two Strategic Management Models for Apple, Inc. Read More
Cite this document
  • APA
  • MLA
(“Models for Strategic Planning Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Models for Strategic Planning Essay Example | Topics and Well Written Essays - 500 Words)
“Models for Strategic Planning Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Models for Strategic Planning

Usage of Strategic Planning Tools and Its Impact on Organisational Performance: A Case Study of Saudi Arabian Companies

.... Research Objectives 13 1.4. Research Questions 13 1.5. Significance of this Study 14 1.6. Structure of the Report 14 1.7. Summary 16 Chapter – 02: Literature Review 17 2.1. Introduction 17 2.2. The Importance of Strategic Planning 17 2.3. Conceptual Framework for Strategic Planning 22 2.4. Measurement Models for Strategic Planning 23 2.3.1. Strategic Planning Index (SPI) 24 2.3.2. Planning System Success 27 2.3.3. Strategic Planning Measurement Model 28 2.5. Conclusions Reached in Previous Studies 31 2.6. Summary 39...
68 Pages(17000 words)Dissertation

Business Models and Planning

...? Business Models and Planning Business Models and Planning Introduction Business planning is the act of defining allthe goals, actions and the strategies – which a business is to take or put into account, so as to ensure that the venture survives and grows. Business planning may be slit into two major parts, these including profit-making venture planning and contingency venture planning. For profit-making venture planning, overall business planning must be carried out, especially, for startup businesses, as it aids in the starting and the running of the venture in a...
4 Pages(1000 words)Essay

Academic Models in Strategic Management

...coordination and control mechanisms (Clark, 1997, p. 418). Further on, schemes and visualized models have the benefit of presenting ideas, model relationships and help management identify opportunities and convict others about the usefulness of suggested strategies. 2. The use of tools during the different strategic management stages Academic models are visible throughout the strategic management process, from planning and defining of mission and purpose to crafting different strategies and strategy execution and evaluation (Thompson et al, 1996, p. 3). Situation analysis Analysis of the business environment is regarded "as a...
4 Pages(1000 words)Essay


...Why was the e-business revolution so important to the rise in focus on business models? In the 1990s, business model was generally associated with e-business. However, this trend changed in the early 2000s with business models tending to explain how businesses work, mainly presenting who the business customer was and they valued. The establishment of the Internet, and therefore, e-business essentially created several new business models and organizations tended to shift toward business models that were perceived to be more profitable (Nielsen & Lund 22). With the rise in e-business, organizations also had to change how they communicate with clients,...
2 Pages(500 words)Essay


..., the aforementioned move achieves its key objective of safeguarding loyal customers along with anticipated sales. The Business Model is hard to Mimic Business models incorporate strategies that identify and establishing a significant differentiator. For instance, it comes up with a strategic move to attract attention of the customer or superb performance and customer care. Rationally, these models figure out unique barriers to entry that protect their profit streams. In the long run, this strategy ensures that the business continues to control a desirable market share as well as enjoy healthy profits. The Business Model is tangible The business...
2 Pages(500 words)Essay


...Business models and planning Discuss why the supply of Strategic information might increase demand and vice versa? Supply of strategic information within a business model is controversial with reference to the quality of demand. At times the supply of strategic information might increase demand because it allows a business to create an open communication between all levels of employees enabling everyone to understand their roles in the production process. This triggers the need for supply of strategic information that would help in harmonizing the efforts of the stakeholders thereby increasing the productivity and...
5 Pages(1250 words)Essay

Business Models and Planning

...Difference between Social Media Movements and Social Entrepreneurship Unit: Difference between Social Media Movements and Social Entrepreneurship There is a significant difference between the concept of social entrepreneurship and the idea of the social media movement. However, the social media tends to be a game changer for the social entrepreneurship. The social entrepreneurs rely on media to pursue and drive the social values in the society. Social entrepreneurs refer to the process of pursuing innovative and beneficial solutions to the problems of the society. The aim and mission of the social entrepreneurs are to create and maintain the social values. Therefore, social entrepreneurs pursue opportunities to accomplish... between Social...
2 Pages(500 words)Essay

Business Models and Planning

...Business Models and Planning Canvas framework Compare the Business Models between Airbnb, Crosby Street Hotel and Motel 6 Airbnb Motel 6 Crosby Street Hotel Customer segment Segmented into personal and business travelers. Also segmented into personal and business travelers. Segmented into business travelers unlike the two. Channels Different channels are used to acquire customers. They are online ads, PR and word of mouth. Channels used to acquire customers are through different advertising campaigns in social media, ads and media houses. Uses advertising channels and word of mouth to attract customers. Customer relationship Two type of customers, owners and renters....
1 Pages(250 words)Essay

Business Models and Planning

...Business Models and Planning Question It is a business idea that entails organized sharing of cars. It is different from renting cars in that ownership is shared, and one is not restricted to how long they should use the car so long as they meet the costs of mileage and other periodic costs. In brief, it is just analogous to owning a car in a more convenient and financially flexible way. The idea originated in Switzerland (Hart et al., 2005). Question #2 According to the early research that Chase conducted, the idea was still little recognized (had not taken shape) in Western Europe. Only 0.01% of drivers had embraced and paid for the shared-car ownership. Of course, this meant that the market was...
2 Pages(500 words)Essay

Business Models and Planning

...How Venture Capitalists Evaluate Potential Venture Opportunities How Venture Capitalists (VCs) Evaluate Potential Venture Opportunities An investor demands capital to start up a business or support the business for expansion. Often, most investors do not have sufficient funds to run their business ideas. Most small businesses are at high risk of failing during their early stages of inception because of inadequate funds. Venture Capitalists (VCs) are investors who would wish to provide capital to new businesses or support small companies that may want to expand but have few public funds. Venture capitalists invest in companies because they want to earn a massive return on their investments if the companies are successful... Venture...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Models for Strategic Planning for FREE!

Contact Us