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Challenges & Opportunity: Cross-Culture Management - Essay Example

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 In this paper, the researcher is performing the role of HR head for a company that is eying for business expansion in the target cultures of China, Nigeria, and Brazil. The researcher has assessed opportunity or threat of cross-cultural management and international business expansion…
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Challenges & Opportunity: Cross-Culture Management
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"Challenges & Opportunity: Cross-Culture Management"

Download file to see previous pages In most of the cases, the researcher has found congruency between theoretical arguments and practical implications. Cultural dimensions of the proposed countries have also been examined in the paper. In the last section, suitable recommendations have been proposed by the researcher that can help the company to manage cross-cultural business operation in a more efficient manner.
In the last twenty years, composites of organizational structure, team dynamics, and business environment have changed rapidly with the rise of globalization and cross-country knowledge transfer (Cullen, 2002; Dong and Liu, 2010). In modern business context, domestic companies are expanding business internationally in order to drive business growth by catering to the large base of international customers. Jamal (2005) and Lysonski and Durvasula (2013) stated that domestic companies expand business internationally due to three reasons, 1- earning more business revenue from diversified business portfolio, 2- diluting business risks of market saturation in a particular geographic region and 3- cross-cultural knowledge gathering and using the knowledge to drive innovation in order to achieve sustainable competitive advantage. Similar to the argument, company of the researcher is contemplating to expand internationally in countries like Brazil, China, and Nigeria. The researcher is working at a managerial position in HR department of the company, which is headquartered in London, United Kingdom (UK). The company is embedded in British working culture because the UK is its home country; therefore, it will be challenging for the company to manage cultural differences in China, Nigeria, and Brazil while expanding business internationally.   ...Download file to see next pagesRead More
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