In this paper, the researcher is performing the role of HR head for a company that is eying for business expansion in the target cultures of China, Nigeria, and Brazil. The researcher has assessed opportunity or threat of cross-cultural management and international business expansion…
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In most of the cases, the researcher has found congruency between theoretical arguments and practical implications. Cultural dimensions of the proposed countries have also been examined in the paper. In the last section, suitable recommendations have been proposed by the researcher that can help the company to manage cross-cultural business operation in a more efficient manner.
In the last twenty years, composites of organizational structure, team dynamics, and business environment have changed rapidly with the rise of globalization and cross-country knowledge transfer (Cullen, 2002; Dong and Liu, 2010). In modern business context, domestic companies are expanding business internationally in order to drive business growth by catering to the large base of international customers. Jamal (2005) and Lysonski and Durvasula (2013) stated that domestic companies expand business internationally due to three reasons, 1- earning more business revenue from diversified business portfolio, 2- diluting business risks of market saturation in a particular geographic region and 3- cross-cultural knowledge gathering and using the knowledge to drive innovation in order to achieve sustainable competitive advantage. Similar to the argument, company of the researcher is contemplating to expand internationally in countries like Brazil, China, and Nigeria. The researcher is working at a managerial position in HR department of the company, which is headquartered in London, United Kingdom (UK). The company is embedded in British working culture because the UK is its home country; therefore, it will be challenging for the company to manage cultural differences in China, Nigeria, and Brazil while expanding business internationally.
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This made the former a suitable place for the multinational companies to establish their businesses in. Though, the competitive advantage of conducting business in the CEE countries decreased as the wage rate increased and more workers migrated to the richer countries like UK and Germany.
According to Blomqvist (2005), “International business transactions are emerging from multi-functional, multi-disciplines, and multi-contacts among home and host nations”(Blomqvist, 2005, p.6). Dubai is widely regarded as the business hub of Middle East.
Improvement in communication and transportation coupled with lowering of production costs have collectively contributed towards greater accessibility of the global markets. Firms based in the United States having immediate access to domestic markets have been steadily increasing their foreign operations.
As such, the Indonesian culture does not place much pressure on the people towards meeting the schedules. The Indonesian working culture is also polychromic because its approach is less structured, holistic, and focused on the people. The focus of the plans in the context of
However, she is a victim of a heinous plot to accuse her of infidelity in order to pave way for her unscrupulous husband who wants to remarry a teenager but cannot do so because of his marital status. He therefore accuses Soraya of infidelity and succeeds in convincing the mayor
For instance, Chinese have a very strong concept of collectivism while giving significant worth to the group and team efforts. In contrast to this Americans believe in individualism, freedom and self promotion (Some General Difference Between Chinese and
The author claims that difference in cultural orientation in UK culture as against other target cultures of China, Nigeria and Brazil can be compared on the basis of five cultural dimensions such as masculinity/femininity, uncertainty avoidance mentality, collectivism as against individualism and power distance between people.
This means that the culture of India is such that there are immense issues happening within its fore. What is important however is an understanding that the culture of India is a mixture of many different manifestations, elements and segments of the Indian society, all of which mean one thing or the other.
Culture is critical aspect that broadly defines the value system and beliefs of the people that is carried over generations. It therefore gives a distinct characteristic to one’s nationality, ethnicity and behavior. The culture of Middle East countries is predominantly conservative and heavily relies on Muslim traditions and values.
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