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Conducting International Business in Tanzania: Possibilities for Organiz Flavoured Drink - Essay Example

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When conducting business with the intention to serve the needs of consumers, Organix may prove profitable in Tanzania and its neighbouring countries. Local production and manufacturing is rich in possibilities in Tanzania and in Africa in general. …
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Conducting International Business in Tanzania: Possibilities for Organiz Flavoured Drink
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Download file to see previous pages Organix Corporation based in Germany launched Organix drink in 1995. Organix is a refreshing fruity flavours drink that adopted an organic process of fermentation using the purity process of beer. It was launched as the first non-alcoholic and organically produced refreshment drink that borrowed age-old brewing techniques and fully organic fermentation process of beer. A brewer invented the product with his biotechnical knowledge. Organix is distributed in wholesale and retail supermarkets, restaurants and hotels and the product portfolio includes Nixberry, Lycheenix, Herbix, Ginger-Orangix, and Organix Aktiv which is a mineral drink. Organix is distributed in South Europe, West Europe, North Europe, USA and Japan with a production of 200 million bottles in 2007.
Organix took Germany by storm as its annual production rose to 300% since 2003. The drink instantly appealed to health-conscious consumers who started to appreciate the merits of organic foods and drinks as Organix become a regular fixture in restaurants, bars, and trendy spots targeting various lifestyles. In its expansion process, the company decided to embark in Africa, specifically Tanzania.
Historical Background of Tanzania
Tanzania became independent from Britain in early 1960s, forming from the territories Tanganyika and Zanzibar in 1964. While there is an ongoing conflict with Zanzibar’s semi-autonomous status, a democratic election was held in 1995 won by the ruling party. Tanzania is located in eastern Africa and surrounded by the Indian Ocean, Kenya, Uganda, Zambia and Mozambique. It has a population of 41.89 million, with the capital city Dar al Salaam. The ethnicities are 95% Bantu with more than 130 tribes and Asian, European, and Arab mixes with spoken languages Kiswahili or Swahili, Kiunguja, English as official, primary language of commerce, administration, and higher education, Arabic and other local dialects. The main religions are mainland Christianity (30%), Muslim (35%), and indigenous beliefs (35%) whereas Zanzibar has 99% Muslim (CIA, 2011). Tanzania’s main sources of income are agriculture, gold production and tourism, with a recorded high gross domestic product growth at seven percent in 2000 to 2008. Despite this, Tanzania still is considered one of the world’s poorest economies as funding for infrastructure were provided by institutions World Bank and International Monetary Fund. Recent developments include the winning of the Millennium Challenge Compact grant in 2008 which was considered the world’s largest at $698 million, and a 6% GDP growth in 2009-2010 (CIA, 2010). Tanzania Business System Doing business in Tanzania requires usual clearances for business registration with about 12 steps or procedures as follows: registration with the Business Registration and Licensing Authority "BRELA" as well as Registrar of Companies, acquisition of taxpayer identification or TIN, PAYE, VAT certificate and stamp duty inspection, site inspection, regional license if applicable, inspection by the land and town-planning officer for the premises, inspection by health officer, obtain workmen’s compensation insurance at National Insurance Corporation or related agency, and registration at the National Social Security Fund (NSSF) (World Bank Group, 2010). Corporate income tax for residents and non resident enterprises is 35%, with dividends and interests 20% withholding tax. VAT – 20%, replacing sales tax and stamp duties for businesses exceeding annual turnover of 20 mi shilling or US$30,000. Withholding tax is 5 % charged before VAT. There are 4 publicly listed corporations on the Dar es Salaam Stock Exchange, one of which is the Tanzania Breweries Limited controlled by London-based SABMiller (Country Watch Inc., 2010). Oreku, Li, and Kimeli (2009) noted the improved business climate for foreign investment in Tanzania through government effort redrawing tax codes, floating the exchange rate, easing ...Download file to see next pagesRead More
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