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Autonomy creates an element of directing one’s own life while purpose enhances the desire for persons to do things in service of something significant than ourselves (Pink, 26). More over, mastery enhances the desire of continually improving something that is important.
It is imperative to note that, Pink points out that, the traditional carrot and stick method of motivation does not fit in the dynamic jobs of the 21st century. This method concentrates on the principle of rewarding the likable behaviour and punishing the dislikeable one. The carrot and stick method of motivation immensely assumes that the main drive, which powers human conduct, is the drive to counter to rewards and punishments the dynamic milieu (Pink, 26). This study reveals that this method failed to produce the projected results in most instances and this led to the discovery of a possible third drive for human conduct. However, the carrot and stick method proved to work well for typical tasks, which were less dynamic, highly controlled and unchallenging. These tasks involved straightforward processes and less lateral thinking.
Pink’s model of addressing the aspect of motivation in the 21st century is such dynamic in the sense that it fits in all the dynamistic nature of the complex jobs. These jobs are interesting and self directed and cannot be attributed to the aspects of rigidity in the carrot and stick approach. In Pink’s perception, it is evident that, the traditional approach of reward can lead to less productivity if applied in the complex nature and the creativity aspects in the 21st century jobs. Pink attributes traditional approach to diminished intrinsic motivation, less creativity, short-term thinking, addiction, unethical conduct and lower performance (Pink, 26).
On the other hand, Pink’s approach based on self-determination theory with three fundamental pillars of autonomy, purpose and mastery is capable of correlating maximally wit the dynamic
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