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Brand Personality - Personal Statement Example

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This is a Master marketing dissertation. At this moment, I study and got the idea for my topic, which will be two. First choice, the impact of brand personality on consumer purchasing behaviours. Study in electronic industry. The second choice, consumer attitude toward innovative brand…
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Brand Personality
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Download file to see previous pages I need the first two chapters to review in three days, with journal reference. It is because, I make sure we do the right direction and we can discuss for the further. This will convenience for cooperate. Then keep going to develop the other. Of course, I need what topic you are going to do immediately. Pls, do not use too old journal except the original theory.
In the first choice, I mainly study in how does brand personality affecting the purchasing intention or focus on the buying intention of consumer behaviour and attitude. All this idea is come from the journal Franz- Rudolf Esch and Tobias Langner 2006, "Are Brand forever How brand knowledge and relationships affect current and future purchases." Traci H. Freling and Lukas P. Forbes 2005, " An examination of brand personality through methodological triangulation, Traci H. Freling and Lukas P. Forbes 2005, "An empirical analysis of the brand personality effect" and Ulrich R.Orth and Renata De Marchi 2007, "Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: Advertising - trial interactions revisited." Refer to the attachment. In addition, it needs to explain why I use the digital or electric product to test it. It should needs to do one more same product category to compare with it, or to test with different category.
For the structure of the dissertation, I need t...
d 1.2 the research context, 1.3 Objectives and Research question, 1.4 Motivation for the research, 1.5 Significance of the research, 1.6 Structure of the dissertation. It would be around 1000 words. In this chapter, I need strongly to point out why I go to do this project and what is the significance of this project by using the present theory or have theoretical/conceptual background. The most important thing is point out the gap in this paper. This is an argument dissertation. For the Hypothesis setting, it should be use the basics of Multi regression to process only. e.g. co-efficiency analysis, simple regression model or more complex regression model. Refer to the attachment. There is only we can use in this stage. In the objective and research question, the clearly flow chart to represent the relationship is required.
In the chapter two, the literature review, the format would be 2.1 Introduction. so onand the last one must have the summary or conclusion. In addition, they MUST have relationship and should relate to the topicit need systematically to develop it. I need the clearly flow chart to represent the relationship. And Why THOSE LITERATURES are related Words requirement around 3000.
Chapter 3 of the methodology. I need the very simple and easy to understand for measure of the personality of buyer intent. (Deductive research) Just a simple, clear and logic step by step to measure (very common method for this measurement will be ok; of course it SHOULD BE the right method for this topic as we all know many method for different topic of different measurement). It will require such like 3.1 introductions, 3.2. research design, 3.3 data collects tools - Questionnaire/ interview, 3.4 data analysis and ...Download file to see next pagesRead More
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