Marketing Planning for Vodafone Group Plc
12 pages (3000 words)
, Case Study
The marketing audit has been accomplished with PEST analysis. For each of these segments, depending on marketing mix product, place, promotion, place, a detailed course of action has been elucidated with 7P analysis. The entire process has structured in these points, market segmentation, targeting, positioning and choosing competitive advantages.1 The importance of customer relationship management and evaluation has been shown.