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The ordinary parking zone can be occupied by students who have opted for ordinary parking passes. A parking spot in this zone is not guaranteed but is rather filled up on a first-come first-served basis.
The restriction imposed on ordinary parking zone would be that no special pass holder will be allowed to park their vehicles here. On the other hand if the peak hour parking slot is unoccupied after the designated time, it can be occupied by the ordinary pass holder if all ordinary parking zone is full to capacity.
e.g.: If the peak hours are between 10:00 am - 12:00 noon and all parking spots are full except for a few peak hour parking spot, the same can be occupied by an ordinary pass holder after 1 hour from the end of peak time (i.e., 1:00 pm or later). In effect peak hour parking zone transforms into ordinary parking zone if spots are empty after end of peak hours to accommodate more vehicles.
In this way students who regularly use the parking facility can be given a peak-time parking spot at higher rates to ensure maximum revenue, and additional revenue generated from ordinary parking zone where parking depends on first-come first-served.
Parking slots for students, who require parking spots during peak hours, should be assigned only in the special parking zone. The ordinary parking zone can have students driving in and out of the parking lot and spots will not be reserved, thus ensuring that parking spots are not wasted.
3. The condition of the global market / the larger chain of consumers, clients, partners, competitors i.e. the linked organisations and entities that form the channel for revenue flow in and out of the industry and within the industry.
If the target market is performing well and there is surplus demand than availability of resources then the pricing strategy should be adopted accordingly. Secondary factors that play a deciding role in the choice of a
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