Global operations management - Essay Example

PPQ only maintains five percent of the global market share on SUVs, however the firm seeks to improve this to nine percent at the end of the next four years. Rising commodity prices related to fuel consumption, fortunately, has not had much impact on consumer attitudes related to SUV purchases. Autodata provides statistics that highlight SUV sales growth of 27 percent just since 2010 (Isidore, 2011). An analyst with Truecar.com offers, “We’re seeing consumer demand coming back stronger than we anticipated, with loans and leases easier to get” (Isidore, p.1). This suggests that the financial industry from auto-sponsored loans systems and banking facilities loosening their restrictions on consumer funds granting.

This is a significant advantage for PPQ. The long-term strategy is to devote a considerable portion of production to SUV parts production and ensure an operational strategy to market SUV parts to major automobile manufacturers. This will require a heavier focus on relationship marketing and the development of a training package for existing off-site sales representatives, developable through human resources at the end of 2011. Competition in this industry is intense, including new auto parts suppliers in emerging economies such as China.

Imports continue to rise due to loosening restrictions on import tariffs, making foreign auto suppliers a novel choice. Again, this will require heavier emphasis on business-to-business marketing to improve our relationship standing with major manufacturers. Expansion is a key success factor in this four year plan, thus exploring international destinations for tax incentives and other financial benefits must be conducted. Initial environmental scanning has identified Singapore as a quality location for expansion.

The country has recently been recognized as sustaining one of the most