Wall Street Journal - Article Example

Joe Light: In Hiring, Firms Shine Images. Employer-Branding Campaigns Try to Attract Most-Coveted Job Candidates Nowadays, companies are not only focusing on product-branding but much importantly on employer-branding in order to attract the most skilled job applicants and prospective employees. This has been the case for several popular brands such as Hewlett Packard, Pepsi, AT&T, etc. Aside from the usual research and campaign, companies have also utilized state-of-the-art recruitment materials (like quick response bar codes for AT&T), web videos, and informational web sites.

From the use of a one-size-fits-all strategy, companies have delved into specific growth opportunities and benefits of prospective employees. III. Peter Stein: Oil’s Slide is Good for Asia, But It Comes with a Catch While oil prices in various Asian countries continue to decline significantly, it also reflects vulnerability in the macroeconomics aspect. Export commodities will be adversely affected, with their heavy dependence on the buying power of overseas consumers. Inflation rates may also continue to climb.

While the purchasing power of consumers particularly in China increases due to recent wage hike, prices of commodities will also increase. Currency appreciation will adversely increase the prices of real estate and other assets. Works Cited Light, Joe. “In Hiring, Firms Shine Images”. Theory and Practice. May 16, 2011. Wall Street Journal. Miller, Stephen. “Big-Box Pioneer Applied Lessons to Office Supplies”. Remembrances. May 13, 2011. Wall Street Journal. Stein, Peter.

“Oil’s Slide is Good for Asia, But It Comes with a Catch”. View From Hong Kong. May 9, 2011.