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Calidad de Vida: Effective communication and efficient decision-making - Essay Example

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According to the research findings the major concern of the owner and founder of Calidad de Vida is the potential loss of 13% of the stake. For this reason (self-interest) Gloria Londoño is having biases regarding the proposal of Victor Serna…
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Calidad de Vida: Effective communication and efficient decision-making
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Download file to see previous pages The paper tells that effective communication and efficient decision-making are, in many situations, the basis for effective and successful functioning of an organization. It is especially true in relation to strategic decisions that are related to the future of the company. Such strategic choices are usually made by the board team, and determine the goals and future course of organizational development. Therefore, in order for the strategic decisions to be well-though and effective, the board team, as Kenkel (2011) outlines, should work cooperatively in order to be an effective and adequate decision-making body. Strategic decisions are the few decisions a board should make to outline the long-term goals and objectives of the organization. At the same time, it should be remembered that strategic decisions do not actually specify the plan of actions, but rather outline the course of business development. Specific actions to achieve those goals will, then, be based on the initial strategic decisions taken by the board. It should also be remembered that such important decisions should be taken only after the board analyzes and discusses all the implications of the situation. First of all, the board team is to analyze all of the possible scenarios and determine which one is the most favorable for the organization. This can be determined on the basis of company’s long-term goals and objectives. In addition, such decisions should take into account what is best for the organization as a whole, not just for its separate members. ...
Treatment programs at Gloria’s centers are developed individually for each patient, and in cooperation with families and relatives of the clients. Along with the main facility Calidad de Vida works with a number of franchises. All of the clinics use the same approach to treating the clients: proprietary methodology, similar therapy-management computer applications, and strict performance protocols, the goal of which is to ensure that all of the franchises follow common high-quality approaches and procedures for treating the seniors. Nevertheless, since the franchises are not owned by Gloria directly, it is often difficult to ensure that all of them adhere to the high standards set by Calidad de Vida. The parent organization, while is helping the franchises to organize their operations, is benefiting only from entry fees and payments for help with recruitment and training. Percentage-of-sales royalties make 5% of franchise’s income and take time to accrue. On the other hand, the market for such services is growing – the number of seniors in the country is continuously increasing. However, as the owner of the company observes, it is rather difficult to control the numerous franchises so that they strictly follow the methods, procedures and philosophy of Calidad de Vida. The whole business, Gloria suggests, can survive and succeed only if all of the franchises stand for high-quality innovative care (Herzlinger and Munoz-Seca 2011). In general, it can be said that the business model of Calidad de Vida is subfranchising, meaning that among the goals of the company is to establish many units fast. This is to bring the organization good local presence and profit on the basis of other ...Download file to see next pagesRead More
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