Effect of Gossip Girl on Young Audience Choices - Movie Review Example

Even though most buyers are aware of the fact that advertisements only show what brands want viewers to buy. The effort to induce positive perception in the consumers is so overwhelming that it has a tendency of affecting the decisions of even the most knowledgeable buyers (Romeo, 2009, pp. 18-25). Television is a powerful medium that reaches millions of viewers on a daily basis (Turow, 2005, pp. 105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010).

The same ambition is apparent in our targeted TV series Gossip Girl. The TV series is based on a best-selling series of novels written by Cecily von Ziegesar about rich families living on Upper Eastside in New York City. Although researches by Turow (2005, pp. 105-113) and Saplding (2010) illustrate how TV, especially sitcoms, affect the behavior and preferences of consumers; Keum et al. (2004, pp. 372-391) present a different opinion by saying that media creates social consciousness and status consciousness which leads to spurring an awareness of the social responsibilities associated with consuming and pursuit of status-oriented lifestyles.

This approach asserts that Gossip Girl also helped young women in becoming aware of the latest fashion trends and also make informed decisions because of knowledge regarding substitutes of different products (Keum et al., 2004, pp. 372-391).Gossip Girl demonstrates the lives of girls having a strong liking for high-street brands which does not provide a reflection of a regular young girl. This research is intended to examine how young female adults are affected by TV shows like Gossip Girls and how the spending patterns and overall lifestyle of youth are affected by it globally (McRobbie, 2008, pp. 536-542). Similar TV series have been made with the aim to inspire women and help them empower themselves however these series have ultimately become tools of prestigious fashion brands to target a rather mature segment of women.

Sex and the City is one such series that transformed the fashion sense in women worldwide. Unlike regular TV series and sitcoms like Big Bang Theory having a waitress as a lead character and Two Broke Girls showing waitresses trying hard to make their ends meet, Gossip Girl has shown a diversion from regular girls’ persona to affluent and powerful outlook.