One journal and one assignment - Essay Example

Virtual Arts and Film Studies a)Blue jean generation Blue jean generation depicts how the young people speedily embraced the fashion in Argentina. In mid 1970, the dress code outlined the intra generation and differences within the Argentine society. The journal explains how different blue jean brands defined class and stereotypes within the community for example heterosexuals and homosexuals (Manzano, 2009).The Levi and Lee brands attracted the young people which defined their culture and class (Manzano, 2009).

Adoption of the American authentic blue jean by the Argentines meant an inclusion into the international youth culture.During the 1960s, young women were prevented from wearing pants irrespective of whether it was formal or informal occasion. However, modern women were advised to wear blue jean during their leisure activities. Based on Manzano (2009) the Alpargatas brand was designed to attract the Far West girls. After the Argentine revolution in mid 1960, there were stringent cultural expressions especially for the mini-skirts.

From the article, it illustrates the emergence of modern wear and cultural diffusions. Women began to wear miniskirts and blue jeans as a symbol of feminine beauty which encompassed the displaying of erogenous zones (Manzano, 2009). The unisex tradition emerged due to resemblance of the sexes dress codes. Blue jeans and long hair depicted the unisex fashion among the youths Poet Hector Negro pointed out that blue jeans highlighted youth presence in the Argentine virtual culture. In mid 1970, blue jean was exclusively won by the young to express youthfulness.

As a result, blue jean generation necessitated the vindication of informality and casualness in today’s culture (Manzano, 2009). b)1. The assessment was based at Nordstrom fashion store in Seattle.2. It is a superb upscale retail store dealing with clothing lines and other accessories. The chain store offers casual wears, work clothes, designer wear, active wear and sports clothing. In its artistic elements, the retail store specializes in men and women designer clothes. The designer wear includes custom made luxury clothes and bridal gowns (Spector & McCarthy, 2012).3.The retail store targets the upscale millennium aged consumers.

The fashion store aims at middle income to high income level consumers based on the clothing lines, services and its competitive prices (Spector & McCarthy, 2012). 4.The clothes are being advertised through an image. The company hires and employs professional models to advertise their clothing lines. Furthermore, the company also participates in fashion exhibits to market their clothing lines (Spector & McCarthy, 2012).5. Femininism is exclusive in the retail store. There are vast female pictures on the walls of the retail store. 6. Classism is outwardly evident in the firm.

The boutique is exquisitely polished with numerous high end services like designer clothing lines (Spector & McCarthy, 2012).7.The opposite retail store would be a middle or budget class boutique firm. The store would specialize in the same clothing lines but only at relatively cheaper price. The spot attracts classy prospects which may otherwise attract the lower classes based on the quality and fashion lines of the companies (Spector & McCarthy, 2012).8.The firm influences gender roles on account of the clothing lines they offer.

It has numerous trending and renowned designer brands which significantly attracts the modern day millenniums (Spector & McCarthy, 2012).ReferencesManzano, V., (2009). The Blue Jean Generation: Youth, Gender, And Sexuality In Buenos Aires, 1958-1997, 42(3), 300-657.Spector, R., & McCarthy, P. D. (2012). The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the "Nordstrom" of Your Industry. Hoboken: John Wiley & Sons.