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Survey analysis - Research Paper Example

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A survey conducted by AC Nielsen Online Consumer Confidence Survey to gauge consumers current confidence levels , spending habits and current major concerns in November 2005 interviewed over 23,500 consumers over the internet. About 42 markets worldwide were taken into…
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Download file to see previous pages In this survey The AC Nielsen Online Consumer Company aimed to determine the confidence levels in consumers and conducted a worldwide survey in 42 markets. The results from the survey indicated that in markets with a sample size of 500, the error margin was plus or minus 4.4% and in markets with a sample size of 1000 consumers, an error margin of plus or minus 3.1% was likely to occur.
In this confidence survey, over 23,500 people were interviewed in 42 markets word wide in : Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, United Kingdom, and the United States. The market sample in each market was approximately 500 but in China, France, Germany, the United Kingdom, and the United States it was 1000.
About 57% of the respondents admitted to cut down on out of home entertainment and 53% claimed to spend less on buying new clothes to sustain their budgets. About 48% said that they would delay upgrading their technology in order to stay within their budgets.
In the five regions surveyed worldwide, the priorities given by the consumers varied among the consumers. Out of home entertainment was the first thing that 61% of consumers in Latin America would cut down on, 58% in Asia pacific and 54% in Europe. In North America, 70% of Canadians and 66% of Americans would be the takeout meals as compared to out of home entertainment. In addition, saving on gas and electricity was a priority among the North Americans.
A survey on the political situation in the United States of America regarding the popularity of American presidents namely The presidential job approval was conducted and ...Download file to see next pagesRead More
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