Application Exercise 3(A-3) Due 7.21.13 - Assignment Example

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Application Exercise 3 (A-3) Title of the Survey The title of the survey organised by Ford Motor Company in order to understand the effectiveness of the training program was “training evaluation survey”. Assurances of Anonymity and Confidentiality Anonymity and confidentiality are vital constituents for any type of questionnaire survey…
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Application Exercise 3(A-3) Due 7.21.13
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Any kind of information that can reveal the identity of respondents has not been taken. The information sheet also provided the method of offering feedback to the questionnaire. Apart from this, a consent form has been provided to the respondents depicting that the respondents completely understand what they are being requested to do and that they are well versed in the consequence of the questionnaire survey (Polonsky & Waller, 2010). Description of the Survey Types of Items The survey comprises both closed ended and open-ended questions. The closed-ended questions are recorded based on likert rating scale. There are about six closed-ended questions in the survey. The closed-ended questions are designed in order to acquire numeric information regarding the effectiveness of the training program. Every answer will provide a value so that statistical understanding can be judged. On the other hand, open-ended questions are used in order to acquire descriptive information about the training effectiveness. There are certain factors which cannot be illuminated in numeric terms, due to this reason; open ended questions have been used in the questionnaire to understand the individual opinions of employees of Ford Motor Company about the training program. Open-ended questions help to provide qualitative information such as approaches, outlooks and understanding of the employees regarding training. As a consequence, the questionnaire survey would help Ford Motor Company to understand the true feeling of the employees on training program. Measurement of Variable Two level of measurement has been used in order to evaluate the variables. The first level of measurement is at nominal level. It is the most basic degree of measurement. In the questionnaire survey, the first and the second questions have been measured through nominal level. In nominal measurement, every observation in one category is similar to certain property and varies from the other category. Thus, in this measurement, one cannot conclude that one category is better than the other (Michael, n.d.). The second level of measurement is ordinal level. In this level, questions are classified into categories such as excellent to poor and strongly agree to strongly disagree. These categories are comprehensive and equally exclusive (Michael, n.d.). In order to represent the shortest item of the questionnaire, about four words have been used. The longest item of the questionnaire represents about 78 words. The total number of items in the questionnaire was about twenty-two, comprising both closed ended and open-ended questions. Considering the size of the questionnaire, it would probably take fifteen to thirty minutes in order to complete the survey. Statistical Analysis Utilised There are several statistical methods that are most likely to be utilised in Read More
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