We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Sex in Consumer Culture - Essay Example

Comments (0)
Sex in Consumer culture Course/Number Date 1. Explain the major factors or historical foundation that contributed to making social construction of sexuality an important issue for sociological consideration Human sexuality is an important element of the society…
Download full paper
Sex in Consumer Culture
Read TextPreview

Extract of sample
Sex in Consumer Culture

Download file to see previous pages... This notion renders obsolete all aspects of sexual feelings and activities between members of the same sex. Further, majority of religious people have a soft spot for heterosexual relationships regardless of the purpose, which may not necessarily mean procreation. Symbolically, sexuality among heterosexuals results to the formation of a strong bond between the two parties. The paper explores the negative content of the social construction of sexuality. Sexuality appears innate, and this is manifest in recent historical and political developments that have led to a more egalitarian social environment where every person opts for his or her preferred sexuality (Edwards, 2003). Many developed countries such as the United States are slowly removing the hurdles that once impeded open expression of sexuality, especially if one was deemed to be ‘different.’ In view of this, many heterosexual and mature females who have recalled their earlier escapades while married to men and have had babies usually ‘backtrack’ to their old habits when they find a leeway to remember, re-feel and reorganize their social lives to fulfill their unsatisfied resurfacing desires. Such an opportunity can be triggered by conflict in their families. 2. Describe how the society describes sex in consumer culture Walther (2008) indicates that this sociological notion about sexuality is itself a major inconsistency, especially in terms of what children should know about sexual activity and making of babies (Edwards, 2003). Children are often taught to become responsible, as they grow up in order to become people of high integrity in the society. They are warned not to engage in any kind of sexual activity until they are mature enough to take care of a baby. But when they reach the pubertal stage, and the social aspects around them prompts sexual encounters with the opposite sex, they are enlightened on how to practice it safe, their readiness for the act or consequences notwithstanding. 3. Describe the social category who is affected by the sociological issue Existing literature have provided an insight into the sexualization of different societies, indicating various ways in which sex in consumer culture manifests (Zhang, 2011). Consumers are believed to be highly influenced by with erotic content presented in product branding during advertisement. For instance, marketers often use the female gender and male cheerleaders to appeal to the audience, who also form part of the consumers. With sex-tinged product brand encounters that reflect private dating sessions, most marketers appeal to the audience and at the same time alters the manner in which social relations exist (Reichert, & Lambiase, 2005). Obsession and “lovemapping” are, nowadays rife in fashion videos and still photos; most marketers have developed and maintained consumer product awareness by incorporating females as sexualized beings of fetishized aspiration. For instance, the cultural eroticization of late night television, which expose the hyper-erotic labelling of minorities, particularly Latinas, brand exposures has, of late become rife in American culture. According to Walther (2008), white American males are usually the lot highlighted in some sexual health promotions touching on Planned Parenthood. This happens to the chagrin other immigrant communities, who often perceive the developments as a clear strategy meant to marginalize of heir sexualized erotic ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Consumer culture
On the other hand materialism is the significance that a customer attaches to a specific good or service and it is characterized with satisfaction and dissatisfaction. Consumer culture assumes both consumerism and materialism therefore it can be defined as the social nature or lifestyle of customers and consumers where buying and spending is not only a predominant activity but also vital and significant to social organization, this implies that there is mediation between consumer material resources and meaningful ways of life as well as lifestyle culture and consumer social resources through a given market (Lury 2011).
12 Pages(3000 words)Essay
Gender and Consumer Culture
Consumption pattern and gender share a close relationship in the society which reflects the difference in purchasing behaviour of female and male customers. It is in this context that the consumption activity is often regarded to be one of the most essential experiences in human life.
12 Pages(3000 words)Essay
Consumer Culture
These have a great influence in the way they feel about themselves, act and interact amongst themselves. Gender identity is the internal sense of being female, male or something else. When people identify their gender there is a way in which they communicate their gender identity to people.
7 Pages(1750 words)Essay
Tttoos as regulr spect of consumer culture
А long-stаnding symbol cаlled "body project" (Shilling, 1993:18) is now а floаting signifier of а full pаnorаmа of sociаl stаtuses, roles аnd identities. The tаttoo is blossoming аs а polysemic symbol of mаny countries, аnd is аctively inserted into the identity politics of а melаnge of аctors.
8 Pages(2000 words)Essay
Consumer Culture
To the sociologist, however, the growth of the consumer market is a portentous phenomenon. In this contrary view, consumerism gives rise to a culture that promotes indolence, stifles individual initiative, de-humanizes and fouls up the environment. It seems disturbing in light of perceptions that this market action has unleashed a global culture of homogeneous consumers and commodities, a culture dispersing throughout the world with characteristics that are essentially alike.
7 Pages(1750 words)Essay
Consumer culture
Rejecting the Marxist principle of production as the solo economic determinant in capitalist civilization, Lury presents consumerism as an evenly active performer in the free market. Instead of
5 Pages(1250 words)Essay
The impact of culture on consumer buying behaviour

From this research, it is clear that the world in which we live is moving towards globalization. Competition among the organizations is ever increasing in the ever-changing environment that we live in. Companies, in order to gain greater market share, must concentrate on the cultural factors that are prevalent in the target market.

9 Pages(2250 words)Essay
Consumer Culture
The reason for choosing this book is the simple fact that it is related to topic discussed by Paul Fussell in his article “An anatomy of the Classes” where even we has clearly mentioned that no matter what there will always be a distinction among the various
4 Pages(1000 words)Essay
Consumer culture
The consumer culture has been a characteristic of individual and societies in United States. As a result, the culture has been significantly associated with United States. The culture has also
6 Pages(1500 words)Essay
Womens role in the development of American consumer culture
Women in those times manufactured light consumer goods in the big cities as well as on the frontier. Some of them like Beatrice Fox Auerbach gained major
1 Pages(250 words)Essay
Let us find you another Essay on topic Sex in Consumer Culture for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us