Sex in Consumer Culture - Essay Example

This notion renders obsolete all aspects of sexual feelings and activities between members of the same sex. Further, majority of religious people have a soft spot for heterosexual relationships regardless of the purpose, which may not necessarily mean procreation. Symbolically, sexuality among heterosexuals results to the formation of a strong bond between the two parties. The paper explores the negative content of the social construction of sexuality. Sexuality appears innate, and this is manifest in recent historical and political developments that have led to a more egalitarian social environment where every person opts for his or her preferred sexuality (Edwards, 2003).

Many developed countries such as the United States are slowly removing the hurdles that once impeded open expression of sexuality, especially if one was deemed to be ‘different.’ In view of this, many heterosexual and mature females who have recalled their earlier escapades while married to men and have had babies usually ‘backtrack’ to their old habits when they find a leeway to remember, re-feel and reorganize their social lives to fulfill their unsatisfied resurfacing desires. Such an opportunity can be triggered by conflict in their families. 2. Describe how the society describes sex in consumer culture Walther (2008) indicates that this sociological notion about sexuality is itself a major inconsistency, especially in terms of what children should know about sexual activity and making of babies (Edwards, 2003).

Children are often taught to become responsible, as they grow up in order to become people of high integrity in the society. They are warned not to engage in any kind of sexual activity until they are mature enough to take care of a baby. But when they reach the pubertal stage, and the social aspects around them prompts sexual encounters with the opposite sex, they are enlightened on how to practice it safe, their readiness for the act or consequences notwithstanding. 3. Describe the social category who is affected by the sociological issue Existing literature have provided an insight into the sexualization of different societies, indicating various ways in which sex in consumer culture manifests (Zhang, 2011).

Consumers are believed to be highly influenced by with erotic content presented in product branding during advertisement. For instance, marketers often use the female gender and male cheerleaders to appeal to the audience, who also form part of the consumers. With sex-tinged product brand encounters that reflect private dating sessions, most marketers appeal to the audience and at the same time alters the manner in which social relations exist (Reichert, & Lambiase, 2005). Obsession and “lovemapping” are, nowadays rife in fashion videos and still photos; most marketers have developed and maintained consumer product awareness by incorporating females as sexualized beings of fetishized aspiration.

For instance, the cultural eroticization of late night television, which expose the hyper-erotic labelling of minorities, particularly Latinas, brand exposures has, of late become rife in American culture. According to Walther (2008), white American males are usually the lot highlighted in some sexual health promotions touching on Planned Parenthood. This happens to the chagrin other immigrant communities, who often perceive the developments as a clear strategy meant to marginalize of heir sexualized erotic