Ethical Thinking on the Life of Celebrities - Assignment Example

Journalism and Mass Media Communication Ethical Thinking Arise From News Reporting – Nude Photos of Jennifer Lawrence and other Celebs Posted by Hackers [Name] [Affiliation] Ethical Thinking Arise From News Reporting – Nude Photos of Jennifer Lawrence and Other Celebs Posted by Hackers Information Information and communication technology has knitted the world together so closely that it is now called a global village. Everything is just a click away. People from far ranging islands and across seven seas are better connected than ever in history. As far as globalisation from the paradigm of business and custom studies is viewed, it has remarkably strengthened the process and aided in its pollination (Doel, 2003). It is the vector which carries vital information across borders and waters. Journalism is pollinated and strengthened by globalisation. It is considered the most strong and motivated among all the professions of today. The availability of information and sizeable technological innovations has added to its utility. Presently lives have become increasingly hectic and competitive. No one stops to double think before acquiring an opportunity to eat from someone else’s plate without having to work for it. Undeserved benefits, easy money and respectful back seats of power are craved by everyone. Those who do manage to get their hands on such power are slowly addicted to the uselessness. They put on guises of importance but mostly just eat the profit from the jobs executed by their subordinates. Call that inhumane verbally, but that’s the mode of operation in leading firms and organisations. Unlawful devouring of assets is often masked by a greater degree of deceptive backbone. You have strong sources or friends with powerful seats? Eat all you want. The world is yours. News Reporting – A Particular Scenario The leaked photos of Jennifer Lawrence, as many blogs and online networking sites are rampant about, are a breach of law and definitely categorised immoral (Steinberg, 2014). Hackers either do these things as a sale pitch for their abilities or as a means to blackmail their chosen party. They have no sense of responsibility but can find well developed and easily accentuated excuses. They attain access to a person’s work station and from there every folder, every document and every picture is their property and for the world to see. These hackers believe that all information, whatever the type, needs to be shared. The cultural infrastructure should therefore be very strong to cope with internal issues as well to aid in a strong clientele formation. The employees have a greater influence on the organisational culture, and it is a substantial part which cannot be easily moulded once formulated. The major role is played by the executive authorities in outlining the culture while the employees have to adhere to it as a whole (Rajagopal, 2006). Everything from the internal environment to different external factors helps in shaping up the paradigm through which it can deliver its message. This paradigm is publicity, the company’s lens to view globalisation, and definitely when media gets a whiff of it, this paradigm goes viral. The discussion above explains exactly that! So why is nudity used as a sales pitch? Why do people succumb to their primitive and most lustful heinous selves? Why do companies or even individuals forsake ethics? The answer to these questions pertains to human psychology. These people strategically study everything relevant to what draws humans in, how they are controlled and what allures them. After these in-depth careful study techniques they can design a call for price. There is a reason why media is hypnotising, and this reason is what the hackers cache. This media and nudity advertisement propagation is a cliché, a stereotypical transformation of mind. Show a kitchen where the women work to deliver food to a haughty man sitting outside, devouring it and leaving none of his hands idle (Lambiase & Reichert, 2005). Show pretty women wearing expensive clothes living luxuriously in an ostentatious abode or show pretty women wearing nothing at all. Use it to spread prejudice, use to spread fear, anarchy, use it to ignite media wars, political wars and above all use to eradicate ethical values, pulverize all notions of morality. Each of these tactics has a profound effect in keeping the creator’s message embedded in our brain. Humans crave luxuries and often succumb to petty desires that are often not too strong, but just for the feel of it they give in to nudity and become the most faithful customers (Rajagopal ,2006); but they fail to understand much to the profit of advertisement that a Honda can drive to the requisite destination no differently than a Cadillac, other than the amount invested in buying and maintaining it. Society is lust driven. In the end it’s all wood, metal and glass with a pretty décor. Call it sexism, but advertising women cleaning toilets or going around naked while men get to wear beauty creams and stare at them isn’t exactly an equality based stance aimed only for selling the product by depicting the viewing female population as unfortunately not sexy like them or men riding bikes while women in embarrassingly short dresses wait around the corner trying to allure and then allowing a stranger to take her home on his shiny new ride? All of this to sell a motorcycle! What is the psyche behind it? Calling for self-depreciation in women or seducing the male population to spend worthless money? Socialisation incorporates learning from the surroundings into the personality, explains Miner (1982). Just as Disney helps shaps up the childhood and aids in reasoning without reason that pink is for girls while blue is for boys. You want to brainwash a society? You want to spread patriarchy or sexism? Or you might want to educate the vulnerable masses? It’s media that you call for aid – the ultimate weapon. Show nudity and find all your target revenues met but be prepared to find an increase in erotic crimes driven by arousals. Playing with psychological capacities and keeping the masses hooked, waiting for a particular show. The advertisements target subjective vision; manipulation can only be observed if they are seen with a more objective approach (Miner, 1982). Proceeding towards the factors of human emotions targeted by print and screen advertising, a lot of potential feedback is received. Incitation by Sex-Stimuli It has been observed that many viewers or clients experience arousal by nudity in advertisement. It is perhaps the most primitive and human form of motivation, which ultimately drives the customer’s inclination towards the product impromptu. It somehow gets incorporated within the viewer’s cognition, willingly or not, and he feels himself attracted towards the product (Reichert, 2009). This biological phenomenon is still controversial based on the arguments of how a natural human emotion can stimulate him towards buying a product that may not necessarily be needed by him. Priority Paradigm For humans it is important to satisfy the most primitive needs first, and only after they are met can he elevate himself towards accomplishing higher goals. As per Maslow’s pyramid of needs, these primitive needs involve food, sex and shelter. Advertising companies cleverly plan out their campaigns so that they directly hit these desires and evoke people towards spending their savings on petty things. They achieve this target too because their intense demographic studies show them clearly how weak a particular community’s psychological solidarity is. So, these companies exploit it. Along with providing legal benefits to the creator, these rights also have the power to subject law breakers to various penalties and can stamp law breach as well, which in turn might lead to criminal investigations. Law makers name this breach as infringement (Holtzman, 2006) Be it art, music, writings, drug design or a blueprint, inappropriate utilisation of them is a serious offence. Calling offences like computer hacking is still moot. These people are addicted to information. Operating under an ethic that information should be openly available, they seek out ways to unlock pass codes, trespass firewalls and go peeking around the storage files even if they are highly classified. It doesn’t matter how far we upgrade our security protocol; protection of systems cannot be guaranteed completely. These people operate on different excuses which, need be, can be proficiently told and escaped from the situation. Usually they target files and systems that are highly coveted by rival parties or themselves. These people acquire information by deceptive means, and then they either sell it out at a price or keep it as bait in case a higher bidder comes. Their ethics are self-made; no law recognises the stealing of information as legit. These hackers find it legit to disclose items that do not belong to them. Leaking nude pictures of celebrities is a breach of intellectual property. It is against ethical solidarity and has no substantial reason for its motivation. Moreover, not abiding by the rules of intellectual property is a serious dilemma as anytime anyone by their self-devised rules can attain easy access to someone’s vital pieces of information that can be lethal if put into the wrong hands. As mentioned above, lives today are largely governed by attaining self-centred motives, for this majority applies by hook or by crook means. References Doel, R. E. (2003). Oral history of American science: A forty-year review. History of science, 41, 349–378. Holtzman, D. H. (2006). Privacy lost: How technology is endangering your privacy. Hoboken: John Wiley & Sons. Lambiase, J., & Reichert, T. (2005). Sex in consumer culture: The erotic content of media and marketing (Routledge Communication Series). New York: Routledge. Miner, J. B. (1982). Theories of organizational structure and process. Chicago: Dryden Press. Rajagopal. (2006). Brand excellence: Measuring the impact of advertising and brand personality on buying decisions. Measuring Business Excellence, 10(3), 56–65. Reichert, T. (2009). Investigating the use of sex in media promotion and advertising. New York: Routledge. Steinberg, J. (2014). Nude photos of Jennifer Lawrence and Kate Upton leak: Five important lessons for all of us. Forbes. Retrieved from http://www.forbes.com/sites/josephsteinberg/2014/08/31/nude-photos-of-jessica-lawrence-and-kate-upton-leak-five-important-lessons-for-all-of-us/. Read More