This paper Effects of Advertising on the Society talks that different advertising approaches are currently used with others exploiting the advances that have been made in technology and the internet to reach out to people who are located in different places in the globe…
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This essay stresses that current commercials have capitalized on the power of sexual appeal to attract more customers or at least attract the attention of the TV viewers in the country. As a result, it is common to watch adverts of different companies ranging from food, service and product companies, using the female sex appeal to reach out to specific consumers. This has massive impact on the morals of the society and affects the overall growth of children and teenagers with respect to behavior.
This paper makes a conclusion that advertising is a tool that a business must use to ensure that it remains competitive in the market and increase its market share and profitability. As a result, the channels of advertising have tremendously increased with the advancement in information technology, which has enabled organizations to widen their scope. However, advertisements have been shown to affect societal growth and morals negatively as they create false impression on people especially children. This affects their behavior and results in the development of habits and behaviors that affect their normal growth and health. Increased consumption of junk food as depicted in adverts is not all healthy since it increases obesity in teenagers. This increases their exposure to lifestyle diseases such as obese dependent diabetes, high blood pressure, and the development of cancerous tissues.
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(Effects of Advertising on the Society Essay Example | Topics and Well Written Essays - 1250 Words)
“Effects of Advertising on the Society Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/social-science/1631328-effects-of-advertising-on-the-society.
Scholars on marketing and advertising postulate that advertising provides the much needed information and data that customers require to make decisions about their purchases (Ries and Trout, 2001), and as such, advertising serves the needs of the society as well as helping the manufacturer in selling his products
Advertisers do have a Responsibility to Society.
Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products.
According to Wikipedia encyclopedia, "Advertising is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. ("Advertising", 2006). Companies are bombarding us with thousands of different ads with only one intention: to persuade us to buy their products.
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
This paper asks and answers a lot of questions such as “Is advertising misleading? Does it create or bring about stereotypes? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need?” Advertisements can have both positive and negative effect on people.
The author opens one of the major issues in advertising, “the question of law and ethics”. Advertising should be carefully controlled. Society needs to make sure that people are not taken in by misleading advertisements. This report shows that not all advertising is bad and that there is good that comes from the work of advertisers.
ising contribute significantly to the development of the basic consumption patterns; as a result, the significance of the relationship between marketing/ advertising and environmental pollution is difficult to underestimate. More often than not, marketing and advertising are