Societal role in advertising - Essay Example

Comments (0) Cite this document
Advertising remains the best option through which companies create awareness and influence consumer purchasing power. This means it has roles in both business and the society. The four major ones are marketing, communication economic and societal roles. In this discussion, societal role will be a key reference point…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Societal role in advertising
Read TextPreview

Extract of sample "Societal role in advertising"

Societal Role in Advertising Advertising remains the best option through which companies create awareness and influence consumer purchasing power. This means it has roles in both business and the society. The four major ones are marketing, communication economic and societal roles. In this discussion, societal role will be a key reference point.
A societal role in advertising heavily draws its arguments from the fact that trends affect and influence societal perceptions. Through this, companies can use it as a determiner to predict the most expected product in the market that relates to the existing trend. This role can be both a reflection on the society or the probability of what is expected by the society in future.
Recently, a range of companies have picked up advertising styles that incorporates social dimensions (Drumwright 71). This is attributed to the fact that the society is experiencing a lot of changes through the effects of fatal diseases like HIV/AIDS, cancer and lifestyle diseases. In addition, the third gender; homosexuality and immoral behavior like rape and drug abuse have had a huge influence on how adverts are framed nowadays. In real sense, marketers have no choice but frame their product adverts in a manner that can indicate a solution to what the society’s trends demand. For instance, in relation to HIV/AIDS, marketers already understand teenagers are sexually active and there is little they can do to change it. Therefore, the best solution they can offer is provide means that can help in reduce the spread of this deadly disease like through the use of condoms. This indicates how a society dictates how adverts frame the products (Drumwright 73).
A society has power in dictating what they certainly expect from manufacturers. This means that every trend and lifestyle creates a problem that manufacturers are tasked with to solve as quickly as possible. Literally, a societal role is creating problems that adverts have to make sure they frame it in a manner that displays a solution. Through such problems though, companies come up with breakthrough innovations that turn out to be huge cash cows.
Work cited
Drumwright, Minette, E. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria. Journal of Marketing 60.4 (Oct., 1996): 71-87. Read More
Cite this document
  • APA
  • MLA
(“Societal role in advertising Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from
(Societal Role in Advertising Essay Example | Topics and Well Written Essays - 250 Words)
“Societal Role in Advertising Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 3 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Societal role in advertising

Societal response

...Societal Response Collapse of a society defines the conclusion of the form of governance of the economic and social lifeof a given culture. It can also be reflected through change of the a similar culture administration as exemplified by transformation of Russian culture where by it is perceived to have been in existence before the Soviet Union society and the Imperial Russia. In most cases, the aspect has been viewed as a means of decentralization of authority after existence of a notable centralized period of social order where by competing forces replaces the central authority. This is experienced through weakening of the original central power of the selected society. The disintegration of the European feudal society...
10 Pages(2500 words)Term Paper

Trends of societal role

...? A Critique on an Integrated Research by Kerry Kazura and number Submitted A Critique on an Integrated Research by Kerry Kazura Introduction Looking at the trends of societal role changes, many experts have tried to pinpoint the extent of parental deviance from traditional gender roles, and evaluate their involvement at home, especially in child care. In Kazura’s study, she explains some of the previous researches endeavored in this area. They are not elaborated in terms of research designs but primary conclusions are given, applied by Kazura in her own study as supporting literature. Also, previous undertakings that assert the father’s role as playmate are cited, however, not specifying their set-ups, what type of researches... they are...
8 Pages(2000 words)Research Paper

Societal expectations

...? Sociology This paper will address four questions that are under consideration, in a sequence wise manner. Do societal expectations have any influence upon both children's and adult's choice of career? Discuss referring to gender and role conflict. People living in a society automatically start following a set of norms that prevails in that particular society, which may vary from one area to another. Sometimes these norms are set in accordance with the consent of all the people living with in or these are formed randomly seeing each other practicing certain attributes; but norms are always present. Here, it is important to realize that a society is segregated among genders and the social order that prevails is highly influenced... , these...
7 Pages(1750 words)Essay

Organization, Community & Societal Determinants

...?Due to the emergence of different issues affecting society, that are beyond the scope and support of already established policies, the need for interventions is indeed vital in order to quickly address and resolve such issues. For these interventions to be effective, it needs to establish a wide scope of influence in as far as its target area/s is concerned. Thus, allowing a “trickling-down or rippling-out” effect to take place with respect to the policies, procedures as well as programs implemented due to the intervention initiated. Hence, the following model. (Bob Wilson BS, 2001-2011, Socio-Ecological Model-Looking Beyond the Individual) Relating to a pressing concern such as childhood obesity, more specified and detailed... to the...
3 Pages(750 words)Essay

Societal Changes

...? Societal Changes This paper gives an overview about racial stereotyping and prejudiced outlooks of a country’s people who view others of different religions and races with mistrust. While some of this is well-understood to be a backlash of monumental backlashes in a global world, yet trying to figure out why people feel the way they do about others. In crime and law enforcement, psychologically profiling people around them is part of the education of these people and sometimes necessary for staying alive. When a certain group of identifiable people commit heinous crimes, then it is hard to remove the visual picture, whether actually seen on television, or in one’s mind, in how this group treats others. We just know we...
4 Pages(1000 words)Assignment

Organizational and Societal Functions

...Public Relations Running Head: PUBLIC RELATIONS FUNCTION Public Relations Organizational and Societal Functions Public Relations 2 Abstract Public Relations, people tend to derive a host of, spoken or unspoken, meaning to this very critical department in an organization. Rarely seen otherwise but they come into focus in all the major events in the life of the organization. It is therefore looked on with envy or sympathy, depending largely on the kind of occasion or fire they are fighting. All said and done, it is an office that demands great balance, in the constant tight rope walk that they are required to do. They have too many different groups to attend to, the Management, the Employees, the Lenders and Investors,...
5 Pages(1250 words)Essay

Role of Persuasion in Advertising

...Consumer Behavior – Role of Persuasion in AdvertisingAdvertising and marketing is all about conveying a single, unified message down to the target audience in a manner which meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised. It is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start...
15 Pages(3750 words)Essay

Role of the Photography in Advertising

...and advertisement. The research study outcomes will add to the current literature that highlights photography and advertisement. Upon identification and understanding of the role of photography in advertisement, other researchers are likely to enhance this relationship (Ornstein 1998, p. 111). Literature Review In the formal education setting, the human brain is trained to pick apart the words they are reading in order to analyse texts. This process, though, does not hold true for their perception of photos and images. Through societal standards, we have grown used to accepting photos as truth without applying the analytical process used to comprehend...
7 Pages(1750 words)Coursework

Societal Views On The Role Of Women

... Societal Views On The Role Of Women Both the novel Sula and the play Hedda Gabler address the issues surrounding the views of the societies of nineteenth and early twentieth centuries concerning women and their place within these societies. These works are based on the fact that women in this period were growing out of the shells in which they had been put by their male dominated societies. The women, who are the main characters in these works, work towards developing themselves into independent individuals who are not only reliant on themselves, but cannot also be dominated by the men in their lives. The strength of these characters is so incredible that one would be tempted to consider them to be villains instead of the heroes... in one...
4 Pages(1000 words)Essay

Societal Deviance

...Societal Deviance al Affiliation) Introduction Traditional theory on sociology suggested that the societal fabric was bound by the strings of culture, principles and norms. However, due to economic, political and societal dynamics, these “societal threads” have had to be redefined in the efforts of creating societal balance. In the process of eventually attaining societal balance and identity, deviance arises. The origin of deviance has been explained by scholars in the following light: Social Strain Topology The theory by sociologist, Robert on Merton, suggests that people turn to deviance in the pursuit of widely accepted...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Societal role in advertising for FREE!

Contact Us