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The hypothesis is that because society is becoming increasingly technologically innovative and people are consuming even more and more electronic goods. For example, computers are being updated more and more quicker than they used to be, in fact a certain laptop model will become obsolete in a mere six months after being bought however, because of this increased spending on electronic goods and quickly abandoning the old ones people are quickly filling up rubbish mines unnecessarily. People are also becoming greedy when it comes to consuming electronic products such as computers what they do not know is that by buying the newer products and throwing away the older products they are also polluting the environment. People also do not know that computers and electronic goods contain a lot of lead which could cause lead poisoning in some people and electronic products also use a lot of plastic. Plastic as everyone knows are not easy to biodegrade which means that the only way to get rid of them is to incinerate or burn them. The act of burning plastic also causes the ozone layer to become thinner which in turn will cause a climate change and easier sun radiation through the earth’s atmosphere. Many people are already getting skin cancer because of the radiation of the sun and the thinning of the atmosphere. The most important factor is that the electronics industry is being unethical because they are pushing people through advertising to buy more and more newer products.
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Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.
The paper tells that advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. Advertising is a core activity in the marketing practice, and like every other aspect in life, it is faced with ethical questions for which no one seems to have an answer.
Unethical advertising is preparing such advertisements that do not comply with the general norms of advertising and do not meet certain requirements. There are various types of advertising considered unethical and business experts are putting efforts to avoid implementation of such methods in the future.
Initially, these consequences were viewed as being intense, direct, and relatively constant on the society as a whole. After the World War I, the critics were convinced that the media-oriented political campaigns could have strong and direct effect in the voters.
This means that there is a need for humans to consider the way they relate with the environment. As Jackson (78), says, gender plays a big role in maintaining a balance between nature and human activity. This is because women are mostly involved in the issues concerning nature and the environment.
Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins.
Sad effects of TV commercials begin with the pressure they lay on various sections of the society. There is a pressure on women to place undue focus on their bodies; body-beautiful, and stay as slim and pretty as possible and this motto continuously renders an inferiority complex to not so pretty/slim bodies.
This paper asks and answers a lot of questions such as “Is advertising misleading? Does it create or bring about stereotypes? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need?” Advertisements can have both positive and negative effect on people.