We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How does advertising affect society - Essay Example

Comments (0)
Summary
Advertising constantly demands human attention in almost every aspect of the contemporary social life (Moton & Dumler, 2009, p. 537). With the current developments in information technology and the commensurate technological advances, advertising has become an aspect of the human life that is all pervasive and complete (Moton & Dumler, 2009, p. 537). …
Download full paper
GRAB THE BEST PAPER

Extract of sample
How does advertising affect society

Download file to see previous pages... The advertisers resort to the intricacies of psychology and affiliate to the nuances of audio-visual technology to influence and impact the human consciousness and thereby the human decision making capacity (Moton & Dumler, 2009, p. 538). Whether it is the real world or the virtual world, the domain of the world of advertising is vast and pervasive. Though advertising tends to influence and affect the human decision making capacity in a variety of ways, yet, one essential negative impact of advertising is that it wraps and distorts the human capacity to make informed decisions in ways that augment dissatisfaction and make human life quiet superficial and disconnected with a sense of personal conviction. One essential attribute of a sound human personality is that it endows a person with the capacity to decide as to what one really needs to lead a satisfied and contented life. Almost everyone is tentatively aware of the fact that quintessentially speaking, human needs tend to be few and narrow and given a choice, most of the humans do have the capacity to allocate their monetary resources in a manner that leaves them content and satisfied (Moton & Dumler, 2009, p. 538). Yet, in the contemporary world marred by advertising, this premise seems to be more of a cherished ideal rather than being a simple fact of life. Going by the fact that in the modern civilization, the human mind is constantly bombarded by advertisements, it is but natural that influenced by these, many people tend to develop a distorted sense of life (Moton & Dumler, 2009, p. 538). ...
n, what are the things that they simply cannot do without and how they ought to lead their life, everything is to a great extent determined by the media and the advertisements that they get daily exposed to? Advertising makes people buy things that they do not really need and that they simply do not afford, leaving them emotionally and financially famished (Hood, 2009, p. 92). Advertising makes people lose contact with their true self and ushers in an artificiality and wastefulness into their lives. Many people, most of them affiliated to the world of sales and marketing do say that advertising tends to be informative and it helps the individuals and groups engage in informed decision making and thereby enhance human satisfaction (Moton & Dumler, 2009, p. 538). However, things are not as simple as that. Advertising not only tends inform people about the new products and services, but many advertisers do proceed a step ahead to create in people a false sense of need and try to convince them that buying a particular commodity or a service will add to their sense of happiness (Moton & Dumler, 2009, p. 538). Many people do get carried away with the distorted reasoning imbued in the advertisements and do end up thinking that spending money on unwanted material possessions will make them happy (Hood, 2009, p. 40). There is no dearth of people who go out of the way to model their personal and family life in consonance with the ideals being projected by the advertisements (Sutherland, 2008). It is fact that could readily be verified that many popular human aspirations like buying a big house even if one simply do not need it, buying a big car, dressing up in a particular way, purchasing specific food products and items, aspiring to gain a specific type of look and physique, ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
How Does McDonald Promotions and advertising affect their sales
Theory of marketing states that it is necessary for the companies to position their products and services in the market place in accordance with the customer needs and preferences in order to gain foothold and presence. The theory also emphasise that marketing is used as a tool, medium or platform by business firms to create public image and brand (Holmes 2005).
8 Pages(2000 words)Coursework
How does the image of women displayed in the Cosmopolitan affect the self-image of women in the UK
................................ 2. How holistic social values are impacted by the Cosmopolitan............................. 3. The outcomes of media influence on negative self-image in UK women............ 4. A discussion of findings and potential implications.
18 Pages(4500 words)Essay
The affect of advertising on youth culture
The problem is that children and adolescents are more than just customers; they are a large portion of the American consumer culture. Children are big business, and American industries spend an estimated $15 billion each year on advertisements aimed directly at them. American children controlled spending of almost $300 billion a year in 2000.
13 Pages(3250 words)Essay
How Does Advertising Effect People
This paper asks and answers a lot of questions such as “Is advertising misleading? Does it create or bring about stereotypes? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need?” Advertisements can have both positive and negative effect on people.
4 Pages(1000 words)Essay
How does sports media affect society
70). A. The Media’s portrayal of Sports: This part of the paper will analyze the treatment of sports by the media and how this corresponds with what the media is trying to
2 Pages(500 words)Essay
How does income affect health
Without the capacity to pay, we soon lack things basic for survival. Thus, money can literally be said to save lives. Individuals’ level of income is a major determinant of health, both proximal and distal, because the rich can
4 Pages(1000 words)Essay
How Does Gender Affect Overall Job Satisfaction
In a research by Nazim Ali said, “Dissatisfied employees create many problems for their organization inspite of solving it problems”. In the educational sectors, dissatisfied employees may exhibit behaviors that can lead to poor results or they may engage in counterproductive activities such as theft, poor service, sabotage of equipment.
2 Pages(500 words)Essay
How does the gender stereotype in the mass media affect the society
Persons of related cultures, tribe and race, gender tend to have to the same stereotypes. Through the observations made by the various persons in the society, the society
4 Pages(1000 words)Essay
How does the Two Treatises of Government affect the concept of human right in modern society
In addition, it will begin with the historical aspect of how different philosophies described human integrity and how the contemporary community views the concept of human right. I will
11 Pages(2750 words)Essay
How does culture affect politics
It is thus a way of life in a society. It refers to the norms and values which people gain from a society in which they inhabit. Culture affects people’s way of life
4 Pages(1000 words)Essay
Let us find you another Essay on topic How does advertising affect society for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us