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However, when this influence of the advertisements starts to have adverse effects on people’s life, it is important for the business organizations and importantly their advertising companies to take key responsibilities. That is, as advertisements are persuasive to the potential audience, it needs to be non-emotional but logical, truthful, objective, impartial, accurate, avoids causing public harm, and does not dubiously target children. Otherwise, they are prone to opposition from consumers, consumer bodies, governmental agencies, and general public. The focus will be on how certain advertisements have irresponsible content and message thereby necessitating advertising industry or sector along with businesses to be more responsible while reaching and persuading its audience base.
An advertisement, being a powerful medium, can effectively reach millions of people living in every nook and corner of the world. The reason for the advertisements to be a valuable communication platform is their effective persuasion and influential capabilities. However, advertising companies can seize this opportunity with a commercial motive, and so that can have many adverse effects on the viewers and the society as a whole. Advertisers seem to utilize the customers’ attitude and behavior to their discreet advantage by creating captivating images, providing inaccurate information, and misleading claims. Though it might be the free will of consumers to choose the products and brands which they want, it is a fact that advertisements can directly or subtly persuade them in doing so by creating an emotional trigger. “An ad succeeds at making us feel something—whether its good or bad—and that emotional response can have a profound effect on how we think and the choices we make” (Dachis). This clearly implies that success of any brand is solely defined by the consumers attitude towards the product or
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