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Explanatory synthesis paper - Essay Example

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All over the world, businesses use advertisements to inform people of the products or services that they offer. Since its inception in 1472 in the United States, advertising has been the difference between…
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Explanatory synthesis paper
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Download file to see previous pages It is good to note that advertisements alone are not enough. Hence, advertisers couple advertising with branding. Branding involves the forming of an outstanding and unique image of the service or product so as to make a niche out of the target group that can identify with the service or product. Advertising and branding have both merits and demerits that affect the society on which they are expressed upon. This paper looks at the effects of advertising on society. The ideas on which these effects are based upon include health, psychological appeals, creativity and economic importance.
Researchers have researched on the ways by which advertisements affect people mentally. By stating mentally, it means the way in which the perspective of people in the society towards what is being advertised is affected. Depending on their education levels, gender and age, people in the society are affected differently. Baker (2001) states that, the executives of advertising companies claimed that the advertisements that are broadcast affect the interests of students as the advertisements are delivered in manner that appeals to them. Advertisers make use of various appeals like power and status, and the appeal to a certain belonging so as to ensure that the aim of the particular advertisement is attained.
Agencies that are involved with regulation of advertisements have stated that various advertisements are not in accordance with the promotion of healthy eating habits. They state that advertisers take advantage of the vulnerability of school going children and teenagers to lead them into eating junk food which is a major cause of obesity. Crary (2007), states that the Campaign for a Commercial – Free Childhood indicates that the advertisement Shrek the Third promotes the undertaking of unhealthy foods which is depicted by Shrek an animated ogre. This is complicated by the fact that Shrek is used in two advertisements that tend to ...Download file to see next pagesRead More
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