Importance of Global Strategies in International Business
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Keywords: globalization, total global strategy, standardization, adaptation, international business.... e Mooij, M 2003, ‘Internet and culture', in CE Barfield, G Heiduk & PJJ Welfens (eds), Internet, economic growth and globalization: perspectives on the new economy in Europe, Japan and the US, Springer-Verlag, Berlin, pp.... MF 2008, globalization: a brief overview, viewed 3 January 2016, .
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